Linking to develop and expand highland tea products

“To develop and expand, Huong Van Tra Cooperative always focuses on raw material areas to develop the best products. At the same time, we expand the raw material areas, connect with people from other communes, and develop trade in mountainous areas,” said Ms. Nguyen Thi Huong Van - Chairwoman of the Board of Directors - Director of Huong Van Tra Cooperative (Thai Nguyen province).

Born and raised in the land of tea, Tan Cuong commune, Dong Hy district, Thai Nguyen province, since childhood, Ms. Nguyen Thi Huong Van has had a love for tea plants and cherished the desire to produce high-quality products suitable for modern consumers.

"When establishing Huong Van Tra Cooperative, the first thing for the Cooperative to be able to bring products to the market is regional linkage, linking with people to produce quality products. Huong Van Tra Cooperative always coordinates with local departments and branches to guide people to take care of the tea plants according to the correct process and at the same time is also supported with fertilizers and herbal medicines to spray and water the tea plants.

When people are guided to care for and love tea plants as they love themselves, it is a happy thing for the business, because when they realize that everyone's health is also their health, they can do and follow the correct production process to work together to produce the best products, ensuring human health," Ms. Huong Van shared.

Huong Van Tra Cooperative focuses on planning the development of tea trees; actively applies scientific and technological advances in the production and processing of Thai Nguyen green tea products.

Elevating mountain products

The characteristic that makes Huong Van tea famous is its flavor and color. The golden green color of the tea water combined with a bit of astringency spreads across the tip of the tongue and leaves a long-lasting sweet aftertaste in the throat, conquering even the most demanding tea connoisseurs.

Effectively exploiting the potential and strengths of tea trees, Huong Van Tra Cooperative focuses on planning the development of tea trees; actively applying scientific and technological advances in the production and processing of Thai Nguyen green tea products; effectively implementing measures to improve varieties, carry out new planting, and replace them with new tea varieties. At the same time, successfully building and protecting its exclusive tea brand contributes to creating a strong tea brand with other tea cooperatives in Thai Nguyen. In 2006, the first exclusive logo of Huong Van Tra was protected, along with the registration of barcodes for the brand. In addition to meeting the quality of delicious, clean, and standard tea, Huong Van Tra Cooperative always creates different products to satisfy the needs of consumers, from packaging design to product models.

To make a mark on the market, the Cooperative continues to promote the introduction of packaging designs. In addition to products packaged in paper boxes, mica boxes, silk bags and other paper materials, the Cooperative also has additional products for gifts contained in Bat Trang ceramic boxes with delicate, beautiful patterns, bearing the Cooperative's own characteristics.

Contributing to promoting the brand, Huong Van Tra Cooperative has opened a tea-drinking space imbued with traditional imprints and enhancing Vietnamese culture right in the heart of Thai Nguyen city. The Cooperative regularly organizes "tea-making and tea-tasting" classes so that tea lovers can enjoy tea, listen to Then singing, and experience the entire tea-making process.

A tea-drinking space imbued with traditional character and elevating Vietnamese culture right in the heart of Thai Nguyen city.

Link to take your product further

Ms. Huong Van shared: To have the next step forward and development, Huong Van Tra Cooperative not only focuses on the raw material area to bring out the best products but also expands the raw material area, connects with people from other communes, brings out better products with more beautiful designs. We really want to have a large-scale commercial playground, which can gather products of Thai Nguyen province as well as other provinces to link together. Coming to this location, customers can choose all products of the regions, achieving quality, meeting modern consumer needs.

Recognizing that regional linkage plays an important role in supporting localities, especially mountainous, remote and island areas, to develop their economies, the Government and the Ministry of Industry and Trade have recently set out many mechanisms and policies to facilitate the promotion of regional linkage by making plans for the development of economic zones, establishing Regional Coordination Groups, etc.

Ms. Nguyen Thi Thu Thuy, Deputy Director of the Export Support Center, Department of Trade Promotion (Ministry of Industry and Trade) said: For the Ministry of Industry and Trade, in the period of 2021-2025, many policies have been set out to support businesses to participate in regional linkage activities more effectively. Specifically, policies through major programs such as: National trade promotion program, national brand program, brand development program in the field of agricultural products, food, etc. We also see the enthusiastic participation of businesses, because they see opportunities, conditions, and environments for them to participate more deeply in promotional activities to develop products, participate in the trade process not only in the domestic market but also in foreign markets more effectively.

Source: https://phunuvietnam.vn/lien-ket-de-dua-san-pham-tra-vung-cao-phat-trien-vuon-xa-20240918144952754.htm