Signing ceremony of cooperation agreement between Ho Chi Minh City Television & Tiktok

(HTV) - On March 27, 2025, in Ho Chi Minh City, Ho Chi Minh City Television (HTV) and TikTok Platform signed a cooperation agreement between the two parties.

Signing ceremony of cooperation agreement between Ho Chi Minh City Television and TikTok platform

The cooperation agreement was signed to build a relationship between Ho Chi Minh City Television (HTV) and TikTok Platform, making the most of each party's advantages for mutual development, determined to successfully implement long-term strategies and plans, creating value and benefits for both parties, for the community and society.

According to the Memorandum of Understanding, HTV and TikTok wish to cooperate together on campaigns and activities related to communication; take advantage of each other's strengths, relationships and capabilities to promote strategic cooperation in the fields of content and activities on the basis of voluntariness, goodwill, equality, mutual benefit, in accordance with the functions, tasks, capacity and strengths of each party, ensuring compliance with the provisions of law and internal regulations of each party.

A cooperation agreement was signed to build a relationship between Ho Chi Minh City Television (HTV) and TikTok Platform.

Journalist Cao Anh Minh - General Director of Ho Chi Minh City Television Station spoke at the signing ceremony.

Speaking at the signing ceremony, Mr. Cao Anh Minh - General Director of Ho Chi Minh City Television emphasized: “The cooperation with TikTok platform - a world-leading content creation platform, is an important step to continue promoting the spirit of always being a pioneer, proactive in efforts to improve capacity, helping HTV catch up with the trend of digital technology development. Besides the need to follow and update news and entertainment information anytime, anywhere and on any platform, the trend of receiving short content in vertical format is becoming more and more popular. With the companionship of TikTok, HTV has the opportunity to experiment, develop and produce more short content lines with diverse and unique forms of expression, suitable for the needs and tastes of modern audiences. HTV and TikTok will together create more breakthrough values, contributing to the development of the digital media ecosystem, bringing quality content closer to the audience in the most modern and effective way.”

Also at the ceremony, Mr. Nguyen Lam Thanh, General Director of TikTok Vietnam shared: “Over the past 6 years, TikTok Vietnam has made continuous efforts to build and develop innovative service models, contributing to enriching the content ecosystem and digital commerce in Vietnam, especially implementing 2 important activities: Shoppertainment (TikTok Shop) and TikTok Live. On TikTok's side, we highly appreciate the cooperation with Ho Chi Minh City Television Station in the past time. HTV has always demonstrated outstanding capacity in producing and developing high-quality and reputable television and news content. We believe that this cooperation will maximize the strengths of both sides, not only in terms of content but also open up many potentials in the field of commerce, contributing to promoting the digital content ecosystem, developing the digital economy, and widely introducing the good traditional values ​​of Vietnam".

Mr. Nguyen Lam Thanh, General Director of TikTok Vietnam

In the near future, TikTok Platform will be the media sponsor for HTV in major programs such as the 37th National Cycling Race for the Television Cup taking place from April 3, 2025 to April 30, 2025; coordinating with HTV in the Made By VietNam - Vietnamese Brand Imprint program taking place on August 8, 2025. In addition, TikTok is also the optimal and suitable platform used by HTV to post video clips or campaigns using video clip content and form, such as the works in the final round of the Gala City of Love Songs with the theme "Song of Unification". These not only open up opportunities for HTV to reach more audiences but are also important milestones proving the strategic cooperation between HTV and TikTok Platform.

Mr. Nguyen Hai Trieu - Deputy Director of HTV Television Service Center

Ho Chi Minh City Television (HTV) is the main unit in providing Vietnamese television channels and content and is the leader in viewership in the Southern region. HTV has influence not only in Vietnam but also in the region in serving the needs of foreign information, meeting the information needs of Vietnamese people abroad. With 15 television channels, in addition to providing information, HTV is also the unit that produces and holds the copyright to broadcast many attractive types of entertainment such as television dramas, variety shows, game shows, sports tournaments, and promoting Vietnamese tourism.

In the near future, TikTok Platform will be the media sponsor for HTV in major programs.

TikTok is currently the leading platform for providing short video content, leading the creative trend in Vietnam, having both domestic influence and helping to spread Vietnamese culture globally. With millions of videos every day, TikTok is not only a place to update information but also a stage for explosive trends, challenges and entertainment content.

The signing ceremony of the cooperation agreement between Ho Chi Minh City Television and TikTok Platform is an important step for the two units to become Partners of each other, aiming to create a framework to ensure mutual efforts in utilizing and promoting strengths in the fields of operation and towards future development opportunities.

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Source: https://htv.com.vn/le-ky-ket-thoa-thuan-hop-tac-giua-dai-truyen-hinh-tphcm-va-nen-tang-tiktok