Spreading trust, creating motivation to develop Vietnamese products

Launched in 2009, the Campaign “Vietnamese people prioritize using Vietnamese goods” (CVD) has contributed to changing people's awareness and consumption habits, creating motivation for domestic enterprises to continuously improve product quality and develop their brands.

Vietnamese goods dominate the market

Over the past years, all levels, authorities, the Fatherland Front and socio-political organizations from the provincial to grassroots levels have promoted their roles and responsibilities in implementing the Campaign. In particular, the propaganda work on the content, purpose and meaning of the Campaign has been widely deployed to all classes of people through many forms. It is worth noting that agencies and units have innovated and been creative in propaganda work, creating impressions, attracting strong response and participation from the people through competitions such as: Competition "Voting for favorite OCOP products of Ninh Thuan province", photo contest "I trust Vietnamese goods"... Thereby, contributing to changing people's awareness and shopping and consumption habits from prioritizing to trusting Vietnamese goods.

Consumers choose Vietnamese products at WinMart supermarket. Photo: Van Ny

The clearest evidence for this is the increasing "wave" of using domestic goods, thanks to which Vietnamese goods also dominate the shelves of retail stores and supermarkets in the province. According to records at Co.opmart Thanh Ha supermarket, domestic goods are beautifully displayed, diverse, rich in types and designs, and accompanied by many promotional and after-sales programs to attract consumers to choose and shop. Ms. Vo Tran Ai Phuong, Head of Marketing at the supermarket, said: Currently, the supermarket has more than 13,000 items, serving a variety of essential needs for consumers, of which the proportion of Vietnamese goods accounts for 90%. Because of the many advantages of clear origin, diverse designs, types, good quality, and reasonable prices, Vietnamese goods are favored by many consumers. In order to provide customers with Vietnamese products of the best quality as well as ensure stable market prices, on average each month, the supermarket puts over 100 new items of Vietnamese origin on the shelves. Ms. Nguyen Thi Minh Khai, Phu Ha ward said: From small meals to household items, all are Vietnamese products. In addition to stable prices and designs that change according to tastes, the reason why my family sticks with Vietnamese products is because they are easy to find, can be bought at markets, supermarkets and e-commerce platforms; there is no shortage of goods during peak periods.

Production development, supply - demand connection

With the trust of consumers, businesses and enterprises inside and outside the province are constantly innovating, focusing on research, application of science and technology, investing in equipment, innovating designs, improving quality and competitiveness of products... Typically, Canh Dong Viet Food Joint Stock Company (Phan Rang - Thap Cham City), after nearly 8 years of presence in the market, the company has invested in the largest aloe vera processing factory in Vietnam, with modern processing lines and equipment, meeting international standards FSSC 22000, capacity of 120 tons/day. Ms. Nguyen Thi My Phuoc, Deputy Director of Finance - Trade of the company said: Over the years, we have always put prestige and quality first in the production and business process. Products have barcodes and traceable origins to increase reliability. Thanks to that, the products not only have a foothold in the Vietnamese goods market but also export to demanding markets such as Japan, Korea... Along with that, the company develops business on e-commerce platforms such as Tiki, Shopee and participates in connecting supply and demand. Most recently, in the Vietnamese goods market in the mountains held in Lam Son commune (Ninh Son), the company participated in serving consumers with many promotional and trial programs, thereby receiving the trust of the people.

The Vietnamese goods market in the mountainous region in Lam Son commune (Ninh Son) attracts people to visit and shop.

In addition to Vietnamese goods markets, since the beginning of the year, the Department of Industry and Trade has organized 5 conferences connecting supply and demand in provinces and cities; 1 Industry and Trade fair in the South Central region - Ninh Thuan; supporting the consumption of local products; operating the Ninh Thuan province e-commerce trading floor... This is an opportunity not only to help business households, establishments, and enterprises widely promote their brands but also to stimulate shopping and consumption among the people.

Comrade Le Van Binh, member of the Provincial Party Committee, Chairman of the Provincial Vietnam Fatherland Front Committee, Deputy Head of the Standing Committee of the Movement Steering Committee said: In order for the Movement to continue to spread, in the coming time, the Front, socio-political organizations, news agencies and newspapers will continue to promote propaganda work on the Movement closely linked with patriotic emulation movements. Promote the promotion of local specialties associated with e-commerce development, tourism exploitation; coordinate the organization of fairs, markets, and shipments of Vietnamese goods to rural and mountainous areas. Timely commend and reward collectives and individuals with outstanding achievements in implementing and spreading the Movement... thereby contributing to building a culture of consuming Vietnamese goods among the people.

Le Thi

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