In the context of many economic difficulties, our province has proactively focused on implementing many flexible and creative solutions in economic development in general and trade promotion in particular. In particular, at the end of this year, functional sectors, localities and businesses in the province have organized many programs to promote products and focus on promotions. This is considered an important stage to promote consumption of goods, making an important contribution to the economic growth target of the year.
With many promotions and discounts, Aloha Lam Thao supermarket has created momentum to attract customers to stimulate consumption.
Various incentive programs
Anticipating the "Consumption Wave" in the last months of the year, supermarkets, shopping malls, retail businesses, and convenience stores in the province have implemented many consumer stimulus programs with different forms such as deep discounts, gifts, lucky draws, etc.
Specializing in selling electrical appliances, Dien May Xanh supermarket - located at 1606 A Hung Vuong street, Viet Tri city has regularly improved its business methods to bring the best shopping experience to customers. Ms. Dinh Thi Hong Nhung - Manager of Dien May Xanh supermarket said: "Currently, the supermarket applies the form of "installment purchase" to help customers reduce financial burden. This is a form of consumer support with interest rates up to 0%, when buying a product, customers do not need to pay in advance or pay a very small amount in advance, the remaining amount will be divided into small amounts and paid gradually over the next several months. With this form, Dien May Xanh customers also do not have to pay any hidden costs such as conversion fees or other additional fees, the approval rate is very high, over 80% of applications are approved for installment purchase. Through this form, we hope to be able to share with consumers who are facing difficulties and are tightening their spending so that they can shop more comfortably and easily with Dien May Xanh."
In addition, Dien May Xanh also continuously implements stimulus programs with many forms of promotions such as direct discounts on products, gifts... such as: TVs and water purifiers all have shocking price golden hour programs on weekends; TVs, refrigerators, washing machines are discounted up to 39%; on December 21-22, the supermarket has a shocking discount event program on the occasion of the end of the year; 100% of TVs, refrigerators, washing machines... all have gifts such as: Pans, mop sets or multi-function kettles; cold season products: Dryers, heaters, dehumidifiers, clothes dryers all have promotional gifts and discounts; water purifiers, double electric stoves, air purifiers, dehumidifiers, rice cookers, fryers have promotions, discounts, and installment payment programs...
A tour of other large supermarkets such as: Aloha supermarket system, Coopmart, Go!, WinMart... all have implemented many stimulus programs with promotional forms such as direct discounts on products, gifts, buy 1 get 1 free... focusing on items with high consumer demand at the end of the year, from food, food, candy, drinks to cosmetics, personal care products.
Specifically, GO! Viet Tri supermarket is one of the trusted addresses providing consumer goods for people in the province in general and Viet Tri city in particular. As a leading retailer, GO! Viet Tri supermarket always strives to ensure adequate supply and variety of goods, meeting consumer needs at the most stable prices. In particular, the supermarket has been implementing promotional programs, deep discounts from 20-49%.
In addition, to help consumers shop conveniently without worrying about prices, the supermarket has worked closely with all suppliers to reserve goods since the beginning of October 2024 to provide the best service to all its customers. Reserve essential goods with an increase of 10-25% compared to the same period last year to ensure meeting consumer demand.
Dien may xanh organizes many advertising campaigns and promotional programs.
At the Aloha supermarket chain in the province, many products have been discounted by 10-50% at this time, especially fresh food products, dried food, milk and dairy products... From now until the end of the year, the Aloha supermarket chain will continue to implement policies to stimulate domestic consumption, trade promotion and advertising activities, contributing to maintaining production and business growth, increasing consumer purchasing power. In addition, the system of stores has planned to increase Tet goods reserves by about 15-20% compared to last year to meet market demand.
Ensuring sustainable growth goals
In the last months of the year, trade promotion activities and consumer stimulus programs took place vigorously, many trade connection programs were organized; consumer stimulus promotion programs were actively implemented by businesses.
Thanks to that, the revenue from trade and services in the province is quite good. In the first 11 months of 2024, the total retail sales of goods and consumer service revenue is estimated at 52,556.6 billion VND, up 13.9% over the same period.
Of which, retail sales accounted for 82.7% of the total, up 14.1%; accommodation and food service revenue accounted for 10.3% of the total, up 13.5%; travel and other service revenue accounted for 7% of the total, up 11.9%;...
After 11 months, revenue of all commodity groups increased compared to the same period: Garments increased by 25.5%; food and foodstuffs increased by 19.4%; household appliances, tools and equipment increased by 15.5%; other goods increased by 14.3%; gasoline and oil of all kinds increased by 11%; cars (under 9 seats) increased by 9.5%; other fuels (excluding gasoline and oil) increased by 8.4%; revenue from repair services for cars, motorbikes, motorbikes and other motor vehicles increased by 8%; wood and construction materials increased by 7.5%; means of transport excluding cars (including spare parts) increased by 6.9%; precious stones and precious metals increased by 5.7%; cultural and educational goods increased by 4%.
GO! Viet Tri Supermarket prepares a variety of goods with many attractive promotional programs, actively contributing to the socio-economic development of the locality.
It is forecasted that from now until the Lunar New Year 2025, consumer purchasing power will increase. To facilitate businesses to stimulate consumption, the Department of Industry and Trade will strengthen inspection and create favorable conditions for procedures for businesses and supermarkets to implement appropriate promotional programs; coordinate with competent authorities to monitor and grasp the supply - demand situation and prices of goods to have solutions to stabilize the market; coordinate with competent authorities to resolutely and strictly handle cases of smuggling and trade fraud.
Along with that, the Department of Industry and Trade guides businesses to develop plans to reserve goods for Tet, ensure abundant goods, avoid supply chain disruptions during the implementation of consumer stimulus... In particular, in December, the Department also deployed the "National Concentrated Promotion Program 2024 - Vietnam Grand Sale 2024" across the province. Accordingly, all businesses in the province have the right to respond and participate by proactively implementing many promotional activities with diverse and attractive content aimed at customers; proactively deciding to apply promotional limits.
Comrade Dang Viet Phuong - Deputy Director of the Department of Industry and Trade said: Promotional activities combined with the organization of fairs, exhibitions, displays, product introductions and traditional festivals in the locality promote products, regional culture of Vietnam and attract tourists. Thereby, consumers can buy goods and services with guaranteed quality and reasonable prices; stimulate domestic consumer market, promote production and business activities to contribute to economic recovery and development; at the same time, raise awareness of domestic consumers about Vietnamese goods and services through communication activities on mass media.
With the above solutions, the market at the end of this year will create confidence for consumers in the province to increase spending, thereby stimulating the retail market, supporting businesses to exploit the domestic market well, recovering production and business, and at the same time contributing to the effective implementation of the campaign "Vietnamese people prioritize using Vietnamese goods".
Anh Tho
Source: https://baophutho.vn/kich-cau-tieu-dung-224554.htm
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