Stimulating tourism from Hung Temple Festival

Spreading traditional banh chung products of Dat To to tourists.

Colors of tourism in the homeland

Hung Temple Festival and Cultural - Tourism Week of the Ancestral Land in the year of At Ty 2025, taking place from March 29 to April 7, 2025 (ie March 1-10 of the Lunar calendar), with a series of joyful and healthy activities, closely linked with cultural, sports and tourism events..., demonstrating the unique cultural identity of the Ancestral Land.

Comrade Vu Thi Hoai Phuong - Deputy Director of the Department of Culture, Sports and Tourism shared: Hung Temple Festival and Culture - Tourism Week of the Ancestral Land in 2025 is an opportunity for Phu Tho province to introduce to domestic and foreign tourists the unique beauty of the land of origin with the sacred Hung Temple, rustic Xoan singing melodies, immense Long Coc tea hills, relaxing Thanh Thuy mineral spring, majestic Xuan Son National Park, poetic Ao Gioi - Suoi Tien ... All blend into a vivid picture of nature and culture, captivating people and attracting tourists to Phu Tho. One of the typical events in the Program is the event "Colors of Tourism of the Ancestral Land - Phu Tho 2025" to promote and introduce the image of tourism, typical products of the Ancestral Land and localities linking to develop tourism with Phu Tho province in the region.

The event has a scale of about 80 booths displaying, introducing and promoting the potential of tourism products and services of businesses, tourist areas and destinations, craft village products, OCOP products, specialties of the Ancestral Land and regions across the country. In addition, there is a space for checking in, experiencing Phu Tho tourism products, introducing and performing cuisine to serve tourists. Various and attractive cultural, artistic and street music exchange activities are continuously taking place during the event, contributing to meeting the cultural enjoyment needs of local people and tourists coming to Phu Tho.

Mr. Cao Dang Duy - Director of Hung Lo Rice Noodle Cooperative (Viet Tri) shared: The Cooperative wishes to connect with more consumers to promote the products of the Cooperative in particular and products of Phu Tho province as well as products of other provinces to customers across the country. This is a good opportunity for businesses and localities to promote specialty products to domestic and foreign consumers and tourists, participating in the effective supply - consumption chain in domestic and foreign markets.

Ms. Tran Thi Huyen Van, a tourist from Hanoi, shared: I really enjoyed visiting, learning about, and enjoying the typical products of Phu Tho and other localities at the program "Colors of Tourism of the Homeland". On this occasion, my friends and I learned more about agricultural products, cakes, and foods of the Homeland, which, through the skillful hands of the people, both retain their flavor and are beautifully packaged, suitable for buying as gifts.

“Colors of tourism in the homeland” is an invitation for tourists to explore the land of origin, immerse themselves in nature, and enjoy the unique culture of Phu Tho.

Introduce and promote potential, tourism services, craft village products, OCOP products, specialties of the Homeland and regions across the country.

Phu Tho - Ideal destination

The Hung Kings' Commemoration Anniversary and the Cultural - Tourism Week of the Ancestral Land in the year of At Ty 2025 continue to be an opportunity for Phu Tho province to affirm its position as a center of cultural - ecological - spiritual tourism in the country. With more than 300 festivals, Phu Tho - the land of origin is one of the provinces with the most festivals in the country. Traditional folk festivals still retain their own identity and characteristics such as: Lang Suong Temple Traditional Festival (Thanh Thuy district); Tru Mat Temple Festival (Phu Tho town); Van Luong Temple Festival, Hung King's Teaching People to Grow Rice Festival (Viet Tri city); Ba Temple Festival (Phu Ninh district); Ngoc Tan Communal House Festival (Doan Hung district); Gia Du Communal House Festival, Quang Huc Communal House Festival (Tam Nong district)...

Along with that, Phu Tho province also has many historical and cultural relics and beautiful landscapes. Notable are the Hung Temple National Historical Relic Site - a unique and extremely sacred cultural space of the Vietnamese people; Long Coc tea hill, My Thuan tea hill, Ao Chau lagoon, Van Hoi lagoon, Mo waterfall... are natural landscapes of mountains and rivers in the midland land.

“Phu Tho - Go to love” is a tourism stimulus program with many rich and attractive contents to invite and stimulate tourists from all over the world to Phu Tho not only during the holidays but throughout the year through promotional programs to reduce prices of stimulus services and attractive tours, showing Phu Tho as a destination of origin and colorful tourism experiences.

The provincial tourism sector has coordinated with tourism businesses and travel agencies to launch a series of stimulus programs and attract tourists to Phu Tho such as: 15-30% discount on food and accommodation services; receive free vouchers to experience Xoan singing, dam duong, tea picking, making Hung Lo rice noodles, wrapping banh chung, pounding banh giay... Thereby, the province will promote tourism promotion activities; build and renew tourism products and services; link tourism development in tourist areas, destinations, and tourism service establishments in the area; enhance visitors' experiences through rich, diverse, and quality tourism programs.

Deputy Director of the Department of Culture, Sports and Tourism of the province Vu Thi Hoai Phuong added: The province will organize communication activities to announce and launch the Phu Tho tourism stimulus program in 2025 with products, services, and tours implementing the stimulus program, especially through social networking platforms, tourism websites, electronic information pages... Inform and introduce to media agencies, newspapers, and travel agencies inside and outside the province the tourism stimulus packages of Phu Tho province. Launch the entire industry to respond to the tourism stimulus program, implement promotional combo packages with discounted services with guaranteed quality to serve tourists... to increase the number of tourists to Phu Tho. Organizing cultural and sports events, meetings, conferences, seminars, activities in response to the traditional day of Vietnam Tourism, World Tourism Day, propaganda activities, promoting Phu Tho tourism in many diverse forms... The province also focuses on ensuring safety for tourists, raising people's awareness of preserving landscapes, protecting the environment, creating an image of Phu Tho tourism as "Safe, friendly, attractive". The authorities will strengthen inspection and handling of price increases, soliciting tourists, ensuring a professional and sustainable tourism environment.

It can be said that "Hung Temple Festival and Cultural - Tourism Week of the Ancestral Land in the year of At Ty 2025" is an important event, attracting people and domestic and foreign tourists to the Ancestral Land. Therefore, promoting, advertising and organizing tourism events on this occasion is an effective way to promote and enhance the image of Phu Tho tourism, building Phu Tho as an attractive and important destination on the tourism map of Vietnam. Phu Tho province wishes and affirms: The Ancestral Land is not only a sacred land preserving precious cultural heritages, the pride of the nation, but also an attractive tourist destination, where historical and cultural values ​​are preserved, connected and developed sustainably.

Ngoc Tuan

Source: https://baophutho.vn/kich-cau-du-lich-tu-le-hoi-den-hung-230641.htm