Putting on a 'new coat' for traditional culture

President Ho Chi Minh once said, “Culture lights the way for the nation.” Therefore, preserving and promoting traditional culture is always an issue that is highly valued and respected.

The song "Drum Rice" in the program "Anh trai vu ngan cong gai". (Source: VNA)

In the context of deep international integration, preserving and promoting traditional cultural values ​​is always a difficult problem to solve.

However, through creativity, entertainment and educational programs have helped bring the beauty of traditional culture closer to young audiences.

It can be seen that nowadays, entertainment and educational programs have become a bridge to connect more people with national cultural elements, contributing to spreading the beauty of traditional culture to the audience, especially young audiences.

When talking about the current hot TV shows, we cannot help but mention the show "Anh trai vu ngan cong gai" (The Brother Who Overcame Thousands of Difficulties) which brings together 33 talented people familiar to the audience, especially the young.

The program has continuously reached the Top 1 rating milestone in its time slot on Vietnam Television and received widespread discussion in the media. With such a strong influence, the interweaving and giving a new coat to traditional cultural elements of national spirit has helped the audience pay more attention to cultural values.

People's Artist Tu Long - an artist participating in this program, said: "Culture is the essence, the origin of the nation. The cultural aspect that we want to tell is to continue traditional values, we want young people to understand and access more national culture through reality TV shows".

At the Miss Cosmo 2024 contest - a program that brings together beauty representatives from more than 60 countries and territories around the world, the Organizing Committee has also cleverly integrated historical and cultural elements to spread to the domestic and international communities.

In addition to promoting the beauty of Ninh Binh through the show Hello Cosmo from Vietnam , the contest also brought the Chau Van song Co Doi Thuong Ngan as background music for the National Costume performance.

Sharing about the choice to bring traditional music closer to more people, Music Director Mew Amazing affirmed: “There must be Co Doi Thuong Ngan. The melody is very good, very Vietnamese, so if we want to introduce culture to international friends, we must include Co Doi Thuong Ngan in the Miss Cosmo 2024 National Costume performance.”

Another recent example is the finale of Road to Olympia 2024 - one of the "national programs" with a large audience. Here, the cheering of the audience at the Hue bridge at Ngo Mon Square received great attention from the community and quickly became a fever on social networks.

In addition to the presence of more than 8,000 Hue audiences wearing traditional Ao Tac, Ao Dai and conical hats participating in the performance to cheer for the candidates, the Hue bridge also recreated the unique cultural beauty of the ancient capital, the Truyen Lo ceremony - a solemn ceremony of the Nguyen Dynasty when announcing the list of Doctors.

Instead of being posted at Phu Van Lau as is traditional, at the television bridge at Ngo Mon Square, students of Quoc Hoc Hue High School for the Gifted received the list of PhDs as a gift "crossing through history" to remind them of the cultural tradition of a land of studiousness.

Through the program, not only promoting the studious spirit of the ancient capital, Thua Thien Hue province also cleverly integrates images of local culture, people and landscapes to a wide audience of television viewers.

It can be said that putting a "new coat" on traditional culture through cultural, educational and entertainment programs is a creative form that helps the public receive and pay more attention to the cultural values ​​of the nation.

Source: https://baoquocte.vn/khoac-tam-ao-moi-cho-van-hoa-truyen-thong-291314.html