Vincom's journey of connecting and creating sustainable value over two decades

Over 20 years of establishment and development, Vincom has not only contributed to changing consumption trends, bringing benefits to millions of customers, but also created sustainable values ​​for partners, the community and society, affirming its position as the leading retail real estate brand in Vietnam.

Two decades of conquering the hearts of Vietnamese consumers Starting with the Vincom City Towers twin towers at 191 Ba Trieu (Hanoi), Vincom has changed the concept of a shopping mall (TTTM) as just a place to shop in the minds of the people of the capital. The tower quickly became a dating place for couples, a gathering place for friends or a weekend relaxation place for families, bringing first-time experiences with a complex of supermarkets, shopping areas, dining areas, exhibition areas, cinemas and event areas...

Vincom is present in 48/63 provinces and cities nationwide, with 88 shopping malls spread from North to South.

From the first shopping mall in Hanoi, after 2 decades of development, Vincom has been present in 48/63 provinces and cities nationwide, with 88 shopping malls spread from North to South. In each place, Vincom constantly enhances the customer experience with top quality products and services. Along with major domestic and foreign brands, high-end product lines appearing for the first time in Vietnam, Vincom regularly offers promotions, discount vouchers, special gifts through Garage Sale festivals or good prices every day. Loyalty point programs for loyal customers, along with many benefits and valuable gifts, are also popular with customers. Throughout 2 decades, Vincom has constantly transformed, leading the trend of trendy consumption in the world. A clear proof is the birth of new generation shopping malls following the Life-Design Mall model, such as Vincom Mega Mall Smart City and the upcoming Vincom Mega Mall Ocean City. In these complexes, modern technology is integrated, with architectural space and high-class services. In particular, 5.0 technology is applied in electronic signs, iLogic smart lockers. Especially the appearance of the "omnipotent virtual assistant" Chatbot AI accompanies 24/7, answers all questions of customers, as well as provides the latest promotions. Vincom is constantly implementing "revolutions" of innovation and creativity. In the near future, Vietnam's leading retail brand will bring a dedicated space, and also the first time for the content creation community in Southeast Asia, called TikTok Creator House. Expected to launch in December, TikTok Creator House promises to become a destination to gather and connect creators and fans to share information and experience Vincom's products and services to millions of consumers. Creating a sustainable business environment, shining together For more than 20 years, along with the trust of millions of customers, Vincom Shopping Center has also received the trust of major domestic and foreign brands. Many major brands such as Zara, HM, Mango, Uniqlo, Muji, Hazzys Golf, Nitori... have chosen Vincom as their destination when approaching the Vietnamese market. With Vietnamese brands, Vincom is the "support" on the path to conquering the domestic market and reaching out to the world. "We chose Vincom Plaza Imperia to launch the first store in Hai Phong because of the luxurious, modern space and the sophisticated customer community available here," shared the manager of the Chautfifth brand chain. In response to that trust, Vincom always has policies to support partners in terms of rental costs and reasonable profit sharing policies in the first years. In particular, during the Covid-19 period, the company reduced rental prices and supported retail partners to overcome difficulties. With the motto of cooperation and shine, Vincom also attracts customers with a series of special events, marketing programs and massive stimulus programs. At the same time, shopping malls in the Vincom system are constantly striving to spread the Service Culture from the Heart to more than 1,000 leading retail brands, contributing to improving the quality of service of the booth, supporting business, and creating competitive advantages for the company itself. Accompanying the community to improve living standards Since its inception and throughout the development process, Vincom has always focused on environmental protection activities and social responsibility. The proof is that the company has implemented a series of green consumption projects. Typically, in 2023, Vincom will install solar energy systems at 54 shopping malls, helping to save VND 12.2 billion/year, reducing about 12,000 tons of _CO2 emitted into the air. Waste classification and recycling throughout the system will reach a volume of up to 50 tons/year.

Vincom always focuses on environmental protection activities and social responsibility.

In 2024, Vincom will continue to implement the "Vincom Green - Fresh" program with the activities "Go Green", "Shop Green", "Live Green" and "Have Fun Green", contributing to spreading a sustainable lifestyle to customers. With persistent efforts, Vincom has continuously achieved prestigious awards, such as Top 50 Best Listed Companies in Vietnam 2024 voted by Forbes; Asia Responsible Enterprise Award 2024 (AREA); Inspiring Brand (2022) at the award ceremony (APEA); Best Shopping Mall in Vietnam and Best Shopping Mall Development Marketing Campaign in Vietnam (2023) for Vincom Mega Mall Smart City at the Asia - Pacific Real Estate Awards (APPA)... As a business that always upholds social responsibility, Vincom also has practical actions, when spending thousands of billions of VND to support people affected by natural disasters and epidemics. Most recently, the company has joined the Thien Tam Fund (Vingroup) to help those in difficult circumstances, award scholarships to children, and join hands with the education sector to rebuild schools after Typhoon Yagi. Overcoming many challenges in two decades, as a pioneer in the retail market, Vincom is still making tireless efforts, affirming its position in the Top 100 most valuable brands in Vietnam, Top 1 in the retail real estate sector. Vincom is committed to always bringing benefits to customers, creating sustainable values ​​for partners, the community and society. Source: https://www.qdnd.vn/kinh-te/cac-van-de/hanh-trinh-ket-noi-kien-tao-gia-tri-ben-vung-suot-hai-thap-ky-cua-vincom-804522