The concert is an activity within the campaign "Live a 'profitable' life", organized with the desire to convey meaningful messages and life values to the community, especially the youth. The program consists of two parts, Sunset show and Main show , performed continuously from 4:30 p.m. to 11 p.m.
Although the program only started at 4:30 p.m. on January 20, 5 days before, thousands of spectators had come to the venue to exchange bracelets and check-in early. On the day of the event, inside the venue, spectators were able to experience VietinBank's digital products such as: Facepay service (payment by facial recognition); opening an account and Eliv3 card via eKYC; participating in minigames and receiving gifts from VietinBank.
In addition, audiences can also use cashless payment services; or experience modern 360 camera technology, recording memorable moments in their own style at the event's service counters.
Spectators checked in to the stadium from early afternoon on January 20 and experienced digital products at VietinBank's booth. Photo: VietinBank
To warm up the atmosphere, Sunset show started at 4:30 pm with performances from young and unique artists in the Indie world including The Flob, Pay, Wean Le, Phung Khanh Linh, Minh... spreading enthusiasm to thousands of fans at Phu Tho Stadium.
Next, the Main show , the audience had the opportunity to enjoy the performances of artists loved by young people such as: Den Vau, Ha Anh Tuan, Toc Tien, JustaTee, Phuong Ly, Wren Evans and young artists with personality in the Indie world including The FLOB, PAY, WEAN LE, Phung Khanh Linh, MINH.
The program opened with a contemporary dance performance that contributed to the interpretation of the message "Living a life with 'profit'". This special performance took viewers through each journey of a person's life through the performances of dancers and vivid images.
Next are the chapters Living Young, Living Enthusiastically, Living Deeply and Living Radiantly , clearly expressed through the artists' musical narration. "Living" and "profit" are portrayed from different perspectives but always go hand in hand throughout each stage.
Representing the meaning of Living Young are two artists Wren Evans and Toc Tien. The "catchy" melodies from songs such as: Call me; Thich em hoa nhieu; Ngay mai; 906090; CATENA ... "burned up" the stage, spreading strong vitality to thousands of fans; proving that youthfulness is not only in age but also in a soul full of energy.
Singer Toc Tien appeared at the beginning of the Main show and received cheers from tens of thousands of viewers. Photo: VietinBank
"Song nhiet" is performed by singers Phuong Ly and JustaTee with the songs My Sun; Missing you; I'm an exception to yours and a series of completely new remixes: 2 AM - Băng khuăng - Crying over you; Dân choi xoa - Forever Alone - EZ Papa - Tây - Lai Pro.
Next is the appearance of singer Ha Anh Tuan with the message "Live deeply" through the songs " Find again"; "May month I miss you"; "Winter lover" ; the medley "Co chang trai viet len cay" - "Tu do" - "Xuan thi" ... The male singer not only possesses an attractive voice but also has a kind and warm heart when he often silently participates in charity programs. For VietinBank, "living deeply" is understanding, always striving to bring the best experiences, fully meeting all the needs and desires of all customers.
Finally, representing the noble meaning of Live Brightly - the most noble meaning that VietinBank aims for is the appearance of Den Vau, the artist accompanying the bank in the campaign "Live a profitable life". Nearly 25,000 audiences sang along with the simple, sincere and profound melodies of Den in the songs Bring money back to mom, Cook for me, Follow the sun's shadow, Live a profitable life, Take each other away, Two million years, Go home . The performance lasting more than 45 minutes is a gift of gratitude to VietinBank and the male rapper to the audience and customers who have accompanied him throughout the journey of "Live a profitable life".
An impressive point that the concert brought to the audience was setting a Guinness Vietnam record for the category "Music show with the largest LED screen area in Vietnam" with 1,458 m2 of LED used. The application of visual projection technology combined with sound and light helps the audience in all areas to enjoy and "rock" with the artists.
Panorama of the concert "Living a profitable life". Photo: VietinBank
At the concert, VietinBank's representative shared with the audience the meaning of the message that the program brought. Accordingly, in 2023, VietinBank launched the campaign "Living a life with 'profit'". The word "profit" is not only about material money but also spiritual values, moments of sublimation with art.
"We will feel truly 'profitable' when we do meaningful things in life. With that spirit of profit, since the campaign's launch, VietinBank has contributed nearly 300 billion VND to social security programs," said the representative.
Closing the concert, the song " Living a life with "profit" performed by Den Vau was first introduced to the public. This is not only the mission of VietinBank but also a beautiful relationship between the bank and artist Den Vau. On that journey, VietinBank has the companionship of an artist who has conquered millions of Vietnamese hearts, promoting the mission of spreading the positive humanistic value of "profit" in the community.
VietinBank and rapper Den Vau presented gifts worth more than 2 billion VND to the two provinces of Ha Giang and Cao Bang with the aim of contributing, joining hands to share and help those in difficult circumstances. Photo: VietinBank
With the support of Vietnam Payment Solutions Joint Stock Company (VNPAY) and the organizer Zeit Media Company Limited, the concert "Living a life with 'profit'" not only brings the audience high-class performances but also contributes to conveying meaningful life messages to the community, especially the youth. This is also VietinBank's commitment to serve and bring customers the most effective financial solutions to realize "New heights of aspiration" with the Vietnamese people.
Accompanying the campaign is the VietinBank Eliv3 international credit and debit dual card product. With a 10% cashback policy when spending in the fields of entertainment, travel, healthcare, education; an ecosystem with thousands of preferential points up to 50%++ and privileges to participate in high-class music shows: "Show of Den" in Hanoi, "8Wonder Grand Concert" in Nha Trang, Concert "Living a life with 'profit'" in Ho Chi Minh City, Eliv3 card has accompanied and brought values to customers.
Customers can open Eliv3 card 100% online right on VietinBank iPay Mobile application or contact the nearest VietinBank transaction counters.
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