DGV Digital's DHub solution supports FMCG businesses in optimizing the eRTM process - a system for managing and taking care of distribution channels and points of sale.
The FMCG (fast-moving consumer goods) market is one of the largest consumer markets in the world, characterized by rapid growth and high competition. Recently, businesses in the FMCG industry have focused on using technology and data to solve management problems and optimize business efficiency. In particular, Dhub - developed by DGV Digital, is a solution that helps solve many problems related to management and care of distribution channels.
Mr. Nguyen Huu Anh Hao - Sales Director of DGV Digital shares about improving customer experience in the digital age. Photo: D GV D igit al
As an ecosystem that includes solutions such as Retailer App, PG App, TMS (transportation management system), CDP, CRM, Loyalty Platform, DHub is built to optimize the management process, take care of distribution channels, points of sale and customers, helping FMCG businesses track sales activities more effectively. With DHub, businesses can take advantage of digital technology to track sales activities effectively and make decisions based on in-depth analysis from huge data sources.
According to DGV Digital, the DHub solution was developed to overcome the operational challenges of FMCG businesses. Previously, businesses often had difficulty accessing large data warehouses because data was stored and managed in separate, incompatible systems. Therefore, retrieving and synthesizing data from these sources became complicated and time-consuming. In addition, data analysis required a strong investment in data analysis systems and a team of experts to be able to analyze, select and provide useful information.
In addition, businesses also lack information about the demand for goods at the point of sale, making it difficult to determine which products should be sold at the store and make appropriate decisions about production and distribution. Implementing sales activities at the point of sale also makes it difficult to reach and connect with customers.
Furthermore, the lack of personalized content also greatly affects the ability to reach and connect with users, making marketing campaigns often ineffective, causing great losses in terms of costs because they have not reached the right target audience. "To overcome these challenges, FMCG businesses need to invest in technology, data analysis and marketing to optimize their business strategies," said a representative of DGV Digital.
DGV Digital representative is talking with customers at the event "New retail trends in the Digital Age". Photo: DGV Digital
To solve these problems, DHub provides a direct sales management tool from manufacturers to end customers, helping businesses capture and track the sales process automatically. These solutions ensure that information about goods at the point of sale as well as customer data is collected in real time. The main benefit of DHub is that it allows businesses to optimize operations, reduce costs and improve customer experience, while competing in the digital market. "By leveraging the power of data, DHub helps businesses gain deeper insights into the needs and preferences of points of sale, including distributors, retail systems and supermarket chains, thereby adjusting their products and distribution systems accordingly," shared the developer representative.
As an ecosystem with solutions customized for each business, DHub is fast to deploy and has the ability to advise and solve many practical problems of businesses. According to DGV Digital, DHub has scalable features that can be adjusted to meet the specific needs of businesses and customers. "Businesses in the FMCG industry can optimize point of sale management, ordering processes, inventory management, product distribution and customer management. In addition, eRTM tools developed by DHub also help reduce costs, increase control and monitoring of business processes," the business representative affirmed.
Hoai Phuong
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