Top 10 brands with the largest brand value growth rate in 2024 (Source: Brand Finance)
Evaluating the GELEX brand, Mr. Alex Haigh, Managing Director of Brand Finance Asia Pacific region said: “In the Top 10 Brands with breakthrough growth this year, I am really impressed with the figures of GELEX Group. With a growth rate of 55%, GELEX's brand value increased thanks to the outstanding growth in revenue. This is also the premise to strengthen the brand's position in the field of electrical equipment, making GELEX the 47th brand in the top 100 most valuable enterprises in Vietnam". According to Brand Finance, this year, GELEX's brand strength index (BSI) is 54.6, equivalent to level A, a significant improvement compared to 47.1 points, ranked BBB in the 2023 Rankings. The brand strength index (BSI) is an objective measure of a brand's performance based on many factors, such as brand awareness, customer loyalty to the brand (Brand Loyalty) or market share.
Ms. Nguyen Hong Nhung - Communications Director of GELEX Group received the certificate at the "TOP 100 Most Valuable Brands in Vietnam 2024" Award Ceremony.
Another brand in GELEX's ecosystem is Viglacera Corporation - JSC, which was valued by Brand Finance at 79 million USD, ranking 58/100 most valuable brands in Vietnam, up 5 places compared to 2023. The BSI brand strength index continued to increase, reaching 75.97 points, equivalent to AA+. The above results were assessed by Brand Finance based on the opinions of more than 100,000 individuals worldwide about the brands of businesses, including more than 25,000 individuals in the Asia Pacific region. The value of a brand is determined based on analytical information about this brand's opinion and the business's short-term financial information as well as long-term growth potential. Brand Finance's brand assessment method follows ISO, IVSC and IASB standards, which are widely accepted by global regulatory agencies. This is the second consecutive year that GELEX and its member unit Viglacera are in the Top 100 Most Valuable Brands in Vietnam. GELEX was established in 1990, currently operating under the holdings model, investing mainly in two core areas: Electrical Equipment Manufacturing and Infrastructure. The enterprise maintains its growth rate thanks to an effective investment strategy, with flexible solutions in the context of the general market. Recently, GELEX has focused on human resource development, risk management and promoting social responsibility. Source: CafeF
![[Photo] Prime Minister Pham Minh Chinh chairs Government Conference with localities on economic growth](https://vstatic.vietnam.vn/vietnam/resource/IMAGE/2025/2/21/f34583484f2643a2a2b72168a0d64baa)
Comment (0)