GELEX's CSR activities have been carried out consistently over the years, becoming a core element in building a sustainable brand.
Dual benefits from CSR Today's consumers are very concerned about social and environmental issues. They expect businesses to not only provide good products or services but also be socially responsible. According to research by Kantar (a subsidiary of WPP plc specializing in research, consulting and market vision, headquartered in London), companies that are highly appreciated by the public for their positive social impact have a brand value growth rate 175% higher than those with low impact. In addition to improving brand image, CSR also plays an important role in attracting and retaining talent. At the same time, it enhances the attractiveness of businesses in the eyes of investors when demonstrating their commitment to sustainable development. In Vietnam, many businesses have paid attention to building effective CSR strategies, actively participating in long-term community activities with specific commitment goals, all of which have been fully implemented with high determination from the board of directors to each employee. Including Vinamilk, ACB, VinGroup, FPT... GELEX, with extensive operations in many fields, along with a system of nearly 50 member companies and nearly 10 thousand employees, has become an important part of the economy and also created many impacts on stakeholders.
Ms. Nguyen Hong Nhung - Director of GELEX Group's Communications Department awarded scholarships to students in difficult circumstances in Hoan Kiem District - Hanoi.
Therefore, GELEX's development strategy not only aims to create economic value but also focuses on the goal of sustainable development, towards the environment and the common happiness of the community. GELEX prioritizes funding in the fields of healthcare, education and human development . GELEX's commitment to sustainability has also permeated all activities of the Group. In addition to the business strategy focusing on developing green, environmentally friendly products with modern production technology; Industrial real estate projects, industrial parks, office buildings... meeting international environmental standards, GELEX also provides a civilized working environment, comprehensive welfare regimes to create conditions for development for employees. In particular, the enterprise is always persistent in its mission for the community through practical activities. Through social activities and relationships, GELEX awards scholarships to disadvantaged students in many localities such as Hanoi, Ha Nam, Nghe An... to help them have more motivation to go to school and study and practice. Last November, GELEX Group supported the Miet Vuon Library in Hoa Ninh commune, Long Ho district, Vinh Long province to add bookshelves, bookcases, creative play tools...
A corner of GELEX Bookshelf donated to Mien Vuon Library (Vinh Long).
This is an area with difficult travel conditions, no connecting roads, requiring ferries and waterways. Difficult travel leads to a lack of cultural environment for students and residents to live and study. Each bookcase GELEX donates to the Library is a heartfelt wish to promote reading activities, improve the quality of reading sessions so that this place becomes a place for healthy and useful cultural activities, contributing to creating positive changes in reading culture, helping the young generation in the locality have more opportunities to access knowledge. In the field of health, GELEX has also paid attention to end-line medical facilities, which are often overloaded. A GELEX representative said: “Adding more resources to hospitals helps people have more access to high-quality medical services. In particular, we also want to contribute to creating an effective working environment for the team of doctors and nurses, who are always responsible and passionate about the career of treating and saving people.” Recently, GELEX has donated a medical equipment package with a total committed value of up to 130 billion VND to Hanoi Children's Hospital, including specialized machinery and equipment, supporting the improvement of diagnosis and treatment efficiency. The company has also supported the entire cost of renovating the A9 Emergency Center and the Stroke Center - Bach Mai Hospital (Hanoi).
After renovation, A9 Emergency Center and Stroke Center have more fully equipped and comfortable patient rooms.
After more than 3 decades of development, GELEX has not only affirmed its position as a leading investment group in Vietnam, but also actively contributed to social security activities. The Group has responded to the "Peak Month for the Poor" and social security in 2024 in Hoan Kiem district, Hanoi, with the spirit of mutual love and support to create a social security support, helping the poor, near-poor, and people in difficult circumstances have the opportunity to change their lives and have a better life. The GELEX family's sharing with the community has clearly demonstrated its corporate culture and is also one of the important factors helping GELEX develop stably, sustainably and create value for the community and society.
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