Speaking at the signing ceremony, Mr. Nguyen Viet Anh - Deputy General Director of FPT Shop system said: "For many years, FPT Shop has been loyal to the strategy of focusing on improving customer experience, becoming the leading technology destination in Vietnam. With the companionship of our partners and the efforts in pioneering the launch of many exclusive laptop models with powerful configurations at 'soft' prices, FPT Shop will be the leading place to sell laptops for parents as well as students during the back-to-school season this year".
FPT Shop has signed a strategic cooperation agreement with MSI to focus on selling gaming laptops.
On the occasion of the upcoming school year, FPT Shop aims to provide nearly 200,000 laptops to students with extremely attractive special offers, including: up to 50% discount, additional discount of up to 5,000,000 VND (up to 10%), additional 1-year warranty, 100% gift and 0% interest installment payment. Not stopping there, with the position of the No. 1 laptop retailer in terms of gaming laptop market share in Vietnam (According to GfK data), FPT Shop is the pioneer in putting 50,000 gaming laptops on the shelves at a 'shocking' price of only 10.99 million VND.
FPT Shop shares that the gaming laptop line (high-configuration laptops for gamers) is being chosen by the majority of young people. According to statistics, the system's gaming laptop sales have increased by 50% for 3 consecutive years. In addition, the computer line equipped with 16GB RAM has also doubled in the first half of the year and contributed to 1/3 of the number of machines sold in the system.
Explaining this trend, Mr. Kha added: "It stems from the need to upgrade the machine to ensure both learning and entertainment when the machines purchased before during the epidemic period cannot meet the requirements. Laptops with higher configurations at reasonable prices, especially computers equipped with 16GB RAM (instead of the basic 8GB) while only spending an additional 400,000 VND without worrying about the machine slowing down during long-term use and without warranty risks if the RAM is automatically upgraded, are also chosen by many young people. Therefore, gaming laptops and 16GB RAM laptops are also the product lines that FPT Shop aims to focus on and provide the most diverse market in this year's back to school season."
Ms. Tanya Fang - Country Manager MSI Vietnam assessed that the cooperation between the company and FPT Shop in the past time was really great and brought very good results: "MSI and FPT Shop started cooperating very early in 2016. At that time, FPT Shop soon recognized the potential of the gaming laptop market in Vietnam and was the pioneer retailer to put this product line on the shelves of the system".
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