In his latest move, billionaire Elon Musk, owner of X (formerly Twitter), unveiled his latest venture: XMail, a new email service that could challenge Google’s dominance in the market. On X, he confirmed that XMail would be “coming soon.” He didn’t provide any further details about the service’s features, launch date, or pricing, but hinted that it would be integrated with the X app.
Elon Musk recently announced his social media platform X that the XMail service will be launched soon. (Photo: uinewz)
The news comes amid a wave of panic among Gmail users, who were alarmed by a scam image claiming that Google would shut down its popular email service in August 2024. The image, which looked like an official Google email, went viral on X and other social media, quickly causing confusion and outrage among millions of users.
Google quickly denied the rumors, saying that Gmail was “here to stay,” and that it had recently updated its interface to make it friendlier and more colorful. However, some users remained skeptical of this rebuttal, expressing interest in trying XMail as an alternative.
Some experts believe that XMail could be a game-changer in the email industry, which Gmail has dominated for more than a decade. According to Demand Sage, a market research firm, Gmail will have more than 1.8 billion active users worldwide by 2024.
Rhea Freeman, a social media strategist, told MailOnline that XMail “could happen” and it would be “interesting to see how it develops.” She added that XMail could have advantages over Gmail, such as being more secure, easier to customise and integrating with other X products.
However, she also warned that XMail could face challenges, such as convincing users to switch from their existing email accounts, complying with data protection regulations and competing with other email services such as Outlook, Yahoo and ProtonMail.
XMail could be one of the many products Elon Musk hopes to integrate into the revamped social media platform, which he acquired from Twitter in 2022. Musk has also stated that his ultimate goal for X is to make it an “everything app,” a one-stop shop for all online services and activities. He has also hinted at the development of other products such as XPay, a digital payment system, and XTube, a video-sharing platform of sorts.
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