2023 continues to be the year of strong acceleration of Ninh Binh tourism industry when many targets far exceed the annual plan. This is the premise and motivation for the industry to continue to expect higher goals in the new year, bringing Ninh Binh tourism to further development.
Create momentum for victory in the new year
2023 is an important year, considered a "pivotal" year for Ninh Binh tourism to successfully implement the goals set out in the Resolution of the 22nd Provincial Party Congress. This is also the year that affirms the great efforts and determination of the entire industry, the business community and each person in the tourist areas and spots with the expectation of bringing the tourism industry to recover and develop strongly. Starting with high determination from the beginning, the picture of Ninh Binh tourism in 2023 has been painted with bright colors when the number of visitors and revenue increased, and services continued to grow strongly.
During the year, the whole province welcomed nearly 6.6 million visitors, 1.7 times higher than in 2022 and reaching 123.33% of the 2023 plan. Of which, the number of visitors to accommodation establishments reached over 1.3 million, more than 1.5 times higher; the number of days guests stayed was estimated at over 1.8 million days, more than 1.5 times higher than in 2022. The whole year's revenue is estimated at over 6,500 billion VND, more than 2 times higher than in 2022 and reaching 156.5% of the year's plan.
Comrade Bui Van Manh, Director of the Department of Tourism, said: This success continues to affirm the correct and timely orientations in the leadership and direction of the industry, and at the same time affirms the effective and creative business strategies of each unit and enterprise in the province. During the year, many tourism products have been invested in and expanded; scenic spots have been embellished and upgraded; the system of tourist accommodation facilities has received investment and development attention... Notably, many high-end tourism products have been put into operation to attract the market of customers with high spending ability such as: Minawa Kenh Ga Resort (Gia Vien), Emeralda Tam Coc Resort (Hoa Lu)...
In addition, Ninh Binh also focuses on organizing many cultural exchange activities and events at national and international levels to introduce, promote and honor the values of tangible and intangible cultural heritage, relics and local landscapes. Thereby, affirming the potential for cultural tourism development, creating a strong driving force to attract development resources, enhancing the image of the country and people of Ninh Binh on the domestic and world tourism map.
During the year, many new policies to stimulate tourism in the province were issued, creating confidence and motivation to promote the rapid and sustainable development of the tourism industry. In particular, Resolution No. 105/2023/NQ-HDND of the Provincial People's Council "Regulating a number of policies to support tourism development in Ninh Binh province in the period of 2023-2030". According to the Resolution, the supported activities are: Tourism promotion, tourism product development, homestay construction and repair, training and fostering tourism human resources. After 5 months of implementation, up to now, 7 units in 2 policy groups have received support with a total support amount of more than 100 million VND.
It can be affirmed that with the close leadership and direction of the Provincial Party Committee, People's Council, and Provincial People's Committee, including the issuance of new policies, it has created momentum for the tourism industry to develop strongly. In addition, the proactiveness, flexibility, and positivity of each enterprise and locality have contributed to bringing Ninh Binh Tourism to "reach the finish line" early and far exceed the plan set for the year.
Striving for new goals
Following the successes of 2023, many tourism service businesses have set their sights on conquering new, higher goals. According to representatives of many businesses, the start of the new year is the echo and influence of the second Ninh Binh-Trang An Festival series of events. This event has attracted a large number of tourists, and is also a premise and motivation for businesses to strive to achieve new goals right from the beginning of the year.
Comrade Bui Van Manh, Director of the Department of Tourism, informed: In 2024, the whole province strives to welcome 7.5 million visitors, of which 6.6 million domestic visitors, 900 thousand international visitors, with estimated revenue of VND 8,250 billion. In addition to infrastructure, the industry will innovate and improve the quality of human resources, cultural and civilized behavior so that tourists always want to return to the ancient capital full of identity and hospitality.
The above goal has been responded to by the tourism business community. Mr. Hoang Binh Minh, Director of Ninh Binh Tourism Services Joint Stock Company said: We have organized training and reorganized our staff to prepare for the year's operational plans; reviewed services in the province and destinations across the country, from which we will build products for the Company. Along with restarting tours to Ninh Binh, in the new year, we will have new products focusing on experiential activities, building tours connecting Heritage between localities. Right in the first week of the new year, the Company has started with 3 tours and is promoting with a number of travel agencies in provinces and cities across the country to promote tours to visit festivals, worship, and go to pagodas in early spring.
However, to achieve the set goals, the industry needs to continue to pay attention to overcoming some limitations and shortcomings such as: The quality of human resources has not met the new requirements, the number of accommodation establishments is large but the number of establishments meeting 3-4 star standards or higher is still modest, lacking attractive and different tourism products. To overcome the above situation, it is necessary to focus on synchronous investment and upgrading accommodation establishments in a convenient and modern way, having policies to attract qualified human resources and retain them. At the same time, businesses need to continue to invest and research to build attractive tourism products for tourists.
With good signals and efforts from authorities at all levels and the Ninh Binh tourism industry, the picture of the "smokeless" industry promises to be brilliant, achieving many new victories in 2024.
Minh Hai
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