On March 14, the Da Nang Department of Tourism held a meeting with tourism businesses to prepare to serve guests during the April 30 and May 1 holidays and the peak summer season in 2024.
Director of Da Nang City Department of Tourism Truong Thi Hong Hanh spoke at the meeting.
At the meeting, tourism businesses were informed by the leaders of the Da Nang Department of Tourism of the draft Plan to organize the Program to stimulate and attract tourists to Da Nang in 2024, instructions on how to participate and commit to implementation. The plan is to prepare to serve guests on the occasion of April 30, May 1 and the peak summer season in 2024; ensure safety, service quality - service...
Along with that, the Department also provided information on the expected Danang Festival Event Program 2024 and some special event plans for the summer, holidays, etc. The representative of the Department of Industry and Trade also guided the procedures for registration/notification of implementation of promotional policies for tourism products/services.
Sharing with tourism businesses, Director of the Department of Tourism of Da Nang City Truong Thi Hong Hanh highly appreciated and acknowledged the efforts of the entire tourism service business community in the city in the past time. Despite many difficulties in business operations and recovery from the impact of the COVID-19 pandemic, the units have always made continuous efforts to maintain and improve the quality of customer service, especially bringing attractive products and services, enhancing the experience for domestic and foreign tourists coming to the city.
Preparing to serve customers during the April 30, May 1 holidays and the peak summer season in 2024, the Director of the Da Nang Department of Tourism requires tourism businesses to ensure safety (service safety, food safety, etc.); ensure professional, clean, green, and beautiful service quality, bringing experience value and satisfaction to tourists.
Da Nang Tourism Department announced a tourism stimulus package to serve customers during the April 30, May 1 holidays and the peak summer season in 2024.
In addition, focus on service quality from attitude, service skills to customer care skills, situation handling skills, and guest reception procedures. Ensure and publicize business policies, promotions, price registration, and price listing. At the same time, have plans and procedures for handling incidents related to guests at tourist service establishments.
Tourism businesses respond to participate in the tourism stimulus program; coordinate with travel agencies to develop combo packages to stimulate tourism to enjoy themed product packages. Businesses and units participating in the stimulus program to attract customers do not necessarily have to reduce prices, instead they can research to increase service experiences for customers.
"After this meeting, we request that tourism business directors fully disseminate the contents to their employees and workers, ensuring that they strive to achieve the set customer goals; contributing to continuing to maintain the brand and image of Da Nang as a safe, secure, friendly and hospitable destination. At the same time, continue to promote existing strengths, constantly improve service quality, develop business brands and closely coordinate with the Department of Tourism in promoting, attracting tourists to the city," said Director of Da Nang Department of Tourism Truong Thi Hong Hanh.
Mr. Cao Tri Dung, Chairman of the Da Nang Tourism Association, shared that the tourism business community is determined to work with the city to achieve the set plans and goals.
"There will be a very large group of stimulus products in the upcoming tourism stimulus announcement program to create a media effect as well as to show that Da Nang continuously has attractive events and programs to attract tourists...", Mr. Dung said.
5 unique tourism products of Da Nang: festival - event tourism, night tourism, wedding tourism, mice tourism and culinary tourism.
According to Ms. Le Thi Bich Huong, Director of Communications & Marketing of Nui Than Tai Hot Spring Park Tourist Area, the tourist area will actively respond to the city's tourism stimulus plan with the desire to bring the best experience to visitors when coming to the city.
Ms. Huong said that in order to renew the product, in 2024, Nui Than Tai Hot Spring Park tourist area will introduce a series of new services to serve tourists such as: Bird Garden; Love Bridge, Love Forest, Love Garden, expanded picnic area, expanded dinosaur park area... Especially starting near the end of April 2024, the tourist area will have a Bai Choi art performance program on weekends and a bird show program with the theme "wonders of birds" taking place every day and completely free of charge to serve tourists with interesting experiences when coming to Nui Than Tai tourist area.
Destinations have recently renewed their products to serve tourists during this peak season. In the photo is the "Bird Garden" at Nui Than Tai Tourist Area, which has just been completed for tourists to check in.
According to the Da Nang City Statistics Office, in the first two months of 2024, the total number of guests served by accommodation establishments is estimated at 1,169 thousand, up 23.3% over the same period. Of which, international visitors are estimated at 370 thousand, up 26.5% and domestic visitors are estimated at 798 thousand, up 21.9%.
Revenue from accommodation, food and beverage, and travel in the first two months of 2024 is estimated at more than VND 5.04 trillion, up 29.5% over the same period in 2023; of which, revenue from accommodation and travel is estimated at more than VND 2.43 trillion, up 50.9% over the same period in 2023.
In 2024, it is expected that the number of guests served by accommodation establishments will reach 8.42 million, an increase of 13.8% compared to 2023. Revenue from accommodation, food and beverage, and travel services is expected to reach more than VND 30.8 trillion, an increase of more than 10% compared to 2023.
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