Along with the whole country, Phu Tho province is implementing many tourism activities to promote this "smokeless industry" to quickly recover after the COVID-19 pandemic. In the 2019-2024 term, Phu Tho Tourism Association has made efforts to overcome difficulties, maintain development momentum and continuously improve the quality of tourism services in the Ancestral Land.
Leaders of the Mekong Delta Tourism Association and Phu Tho Province Tourism Association signed a cooperation agreement on tourism development for the 2024-2025 period.
Established on September 25, 2013 under Decision No. 2393/QD-UBND of the Provincial People's Committee, after two congresses, the Association has continuously increased in quantity and quality. Up to now, Phu Tho Tourism Association has 106 members, including 86 business members and 20 individual members, covering all tourism business sectors including: 16 units, travel and tourist transport businesses; 22 units, accommodation businesses (hotels, motels); 25 restaurant units; 25 tourism service units and tourism investment enterprises and other units.
In the 2019-2024 term, despite the impact of the COVID-19 pandemic that disrupted many tourism and service activities, thanks to the timely leadership and direction from authorities at all levels, the solidarity of businesses and all members, Phu Tho Tourism Association has made efforts to overcome difficulties, adapt to the situation, constantly innovate products and services, focus on training human resources, gradually recover and grow, with remarkable results contributing to the recovery and growth of Phu Tho tourism.
Implementing the Resolution of the 2nd Congress of Phu Tho Provincial Tourism Association, term 2019-2024, in recent times, Phu Tho Tourism Association has continuously improved the quality of tourism products and services, focused on building new tour programs, focused on developing intra-provincial tourism products, exploiting new tourism products such as Xuan Son, Long Coc, Thanh Thuy community eco-tourism; school tourism connecting historical and cultural tourist attractions (Hung Temple, Hung Lo Communal House, Lai Len Temple...) to increase the attractiveness of Phu Tho tourism to visitors.
The Association has paid close attention and directed the work of directing and guiding members to implement the Party's guidelines, policies and laws of the State and proposing mechanisms and policies to support businesses. The Association has focused on disseminating legal documents in the tourism sector, urging research units to implement the Tourism Law, and comply with other regulations in business activities to accommodation and travel establishments. Actively participating in seminars; participating in the Tourism Advisory Session chaired by the Vietnam Tourism Association and the 2019 Vietnam Private Economic Forum plenary session chaired by the Government and the Central Economic Committee...
Leaders of the Department of Culture, Sports and Tourism; Provincial Tourism Association awarded certificates to units participating in the Provincial Tourism Profession Competition in 2023.
To bring the "smokeless industry" to domestic and foreign tourists, the Association has promoted and promoted investment; focused on applying information technology in propaganda and promotion work. Regularly mobilized businesses to promote propaganda through electronic information pages such as the website of Phu Tho Tourism Information & Promotion Center, Phu Tho Electronic Communication Portal, tourism website of 8 expanded Northwestern provinces, tourism stimulus website of the General Department of Tourism...
At the same time, mobilize members to actively promote and introduce products and services at major events such as: VITM - Hanoi International Tourism Fair every year, ITE International Tourism Fair in Ho Chi Minh City, the annual expanded tourism event of 8 Northwestern provinces in Hanoi, Ho Chi Minh City and other localities such as "Ho Chi Minh City Tourism Festival", "Colors of Son La - Northwest" in Hanoi, "Tourism Promotion Festival" with the theme "Discover the beauty of Vietnam"... These events attract thousands of tourists, tourism businesses, buyers to visit, take pictures, contributing to promoting the image of Phu Tho tourism to a large number of domestic and foreign tourists.
Every year, the Association regularly coordinates with the Department of Culture, Sports and Tourism to organize tourism stimulus programs during low season months, organize cooperation signing programs with travel clubs and provincial tourism associations; synthesize stimulus packages of units, introduce them to agencies, departments, and localities of Phu Tho province and send them to provincial and municipal associations nationwide to widely propagate the program to different audiences, contributing to promoting the image of units to tourists from provinces and cities nationwide while increasing the operational efficiency of units during the low season.
Training of tourism human resources is also always focused on. The Association has coordinated with the Department of Culture, Sports and Tourism to organize training for more than 300 students who are leaders, managers, receptionists, room service staff, restaurant staff, homestay businesses... to participate in training courses on tourism services such as: Restaurant and hotel reception, table service, table service and English for homestay businesses in Xuan Son, Long Coc...
Coordinated with the Department of Culture, Sports and Tourism to successfully organize the second Phu Tho Province Tourism Skills Competition with the participation of 15 teams with 45 members who are workers working at restaurant, hotel, homestay service businesses and lecturers, students, and trainees at schools and tourism vocational training facilities in the province to contribute to creating opportunities, professional exchange, learning and exchanging experiences, improving tourism skills and techniques, encouraging workers to be creative, love their jobs, and build a professional and attractive image of Phu Tho tourism.
Along with promoting and promoting trade to introduce Phu Tho tourism potential, investment calling projects, destination promotion programs, the Association also focuses on orienting and mobilizing members to invest in developing diverse types of tourism and building solutions to improve the quality of tourism products. Accommodation establishments are interested in investing and upgrading facilities and technical equipment to ensure high-ranking standards to meet the needs of tourists such as: Vuon Vua Tourist Area, Whyndham Thanh Thuy, Kim Cuong Hotel - Dao Ngoc Xanh Tourist Area, Sojo Hotel...
Many restaurants also invest in upgrading facilities, expanding space and regularly innovating dishes, improving the quality of service to customers (Sen Vang Palace Wedding Event Center, Kieu Anh Hotel Wedding Center, Song Vang Ecological Restaurant, Long Gia Quan Restaurant,...).
Travel agencies focus on building new tour programs, focusing on developing intra-provincial tourism products, exploiting new tourism products such as Xuan Son, Long Coc, Thanh Thuy community eco-tourism, school tourism connecting historical and cultural tourist attractions (Hung Temple, Hung Lo Communal House, Lai Len Temple...) to increase the attractiveness of Phu Tho tourism to visitors.
The art program "Cultural Heritage Night" in the Phu Tho Tourism Stimulus Program in 2023, contributes to preserving and promoting the value of cultural heritages, attracting tourists.
The Association's members not only conduct business activities in accordance with the law, operate effectively, and create jobs, but also actively participate in humanitarian and charitable movements and social security in the locality. Over the years, the Association's members have always focused on humanitarian and charitable work, helping people affected by natural disasters, storms and floods, and actively supporting local funds with tens of billions of VND each year...
With the goal of supporting member units to develop and contribute to making Phu Tho an attractive, friendly and rich destination of the Ancestral Land, entering the 2024-2029 term, Phu Tho Tourism Association focuses on perfecting the association's organization, uniting members to create collective strength, supporting each other for development; continuing to promote human resource training for staff and managers towards professionalism and specialization; innovating promotion, propaganda, and advertising activities of potential and products and services, towards digital technology to bring tourism to catch up with new trends. Along with that, creating a competitive movement in product innovation, improving service quality, enhancing competitiveness, and building brands; strengthening cooperation with localities with strengths in tourism development, actively participating in activities of the Association Cluster of Northern Provinces and Cities, the Tourism Development Cooperation Block of 8 provinces to enhance the position of Phu Tho Tourism.
In 2024, Phu Tho tourism industry is expected to welcome 6.63 million visitors, of which 923 thousand visitors are expected to stay at 381 tourist accommodation establishments with 50 hotels, 39 domestic travel agencies and 6 international travel agencies; direct labor force of 4,650 people; estimated revenue of 4,130 billion VND.
Tran Thanh Son
Chairman of Phu Tho Tourism Association
Source: https://baophutho.vn/hiep-hoi-du-lich-phu-tho-doi-moi-tu-duy-lien-ket-hieu-qua-phat-trien-ben-vung-224553.htm
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