MB brand valuation reaches nearly 1.6 billion USD

According to the latest global report by Brand Finance (the world's leading brand consulting and valuation company) announced on March 20, 2025 on the Top 500 most valuable banking brands in the world, the brand value of the Military Commercial Joint Stock Bank (MB) reached 1.6 billion USD, the bank with the fastest brand value growth rate in the industry in Vietnam, up 5 times compared to 5 years ago. With an impressive brand value figure, MB jumped 59 places to 168th place in the Top 500 most valuable banking brands in the world with a Brand Strength Index (BSI) of 87.7/100, belonging to the AAA group.

Báo Đắk Nông•28/03/2025

MB's brand valuation and brand strength results have shown positive growth thanks to its high level of familiarity, leading number of users in Vietnam, providing quality products and services, innovation speed to enhance value for customers and the bank's commitment to sustainable development. Consistent with the strategy of "Becoming a digital enterprise - Leading financial group", MB has invested heavily in technology and sustainable development goals, especially in ESG activities (environment, society and governance) with a budget of up to VND 65,000 billion. Thanks to the digital corporate culture that emphasizes speed, efficiency, improving working methods and promoting innovation to create more value for users, MB has maintained a strong position in the banking industry.

Customers transacting at the Military Commercial Joint Stock Bank (MB) are always served attentively and enthusiastically. Photo: PHUONG THAO

Not only that, MB has also built trust and strong affection from customers thanks to the quality of service and dedication in each customer experience. Building long-term relationships and local engagement with customers has helped MB become a prestigious bank, trusted and loved by many customers. This is demonstrated by the number of people installing and using the largest MBBank application account in Vietnam with 32 million users as of February 2025. Accordingly, it is estimated that 1 out of 2 adults use an MB account. MBBank application ranked in the Top 2 most installed applications in Vietnam in the fourth quarter of 2024 (according to the February 2025 report of Meltwater Media Monitoring Tool). Also in February 2025, BIZ MBBank was the application with the number 1 satisfaction rating in the field of corporate finance, always appearing in the Top 10 financial applications on the Apple Store in Vietnam.

From a market research perspective, Decision Lab (a leading market research company in measuring and optimizing digital marketing campaigns) has just announced the Best Bank Rankings 2025 based on more than 10,000 annual interviews with Vietnamese consumers, showing that MB established the No. 1 position in the group of joint stock commercial banks and No. 2 in the ranking of the best banks in the industry, thereby affirming MB's important role in the market and its ability to effectively meet the increasing needs of customers through innovative and customer-centric strategies.

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Source: https://baodaknong.vn/dinh-gia-thuong-hieu-mb-dat-gan-1-6-ty-usd-247495.html