To travel to the festival "laying golden eggs"

Spring - the festival season and also the peak season, the first "starting shot" of the year for the tourism industry of the whole country in general, and Thanh Hoa tourism in particular.

Offering incense and making offerings at Co Bo Temple (Ha Son Commune, Ha Trung).

Following the spring journey of “going up the mountains and down to the sea”, we chose spiritual tourist destinations and typical landscapes of Thanh Hoa, immersing ourselves in the festival atmosphere here. The series of relics, scenic spots and diverse cultural events and festivals are enough to make even the most demanding guests admire and love the beauty, history and cultural quintessence of Thanh Hoa land. The charming spring urges the footsteps of festival-goers, because the festival atmosphere makes people's hearts flutter in the common joy. In harmony with that spirit, the streams of people flocking to relics and scenic spots to sightsee, offer incense and enjoy the festival have outlined a vibrant and impressive picture of Thanh Hoa tourism.

The Cua Dat historical and cultural relic site (Thuong Xuan) is not only famous for its beautiful and charming natural scenery but also a place for unique cultural and spiritual activities. From here, looking out over the surrounding area, visitors can "witness" the mountains over 1,000m above sea level, covered in clouds all year round such as Pu Rinh, Pu Gio, Pu Ta Leo, and see the sacred temples hidden in the cool green of the forest. Do Minh Hien (Quan Lao town, Yen Dinh) excitedly said: "After researching, I know that this place has beautiful natural scenery, many cultural activities and attractive festivals, so my friends and I planned a spring trip here, starting the journey "up the forest down to the sea".

Mr. Do Doan Bay, Director of the Center for Culture, Information, Sports and Tourism of Thuong Xuan district shared: "Through festival activities, the beauty of Thuong Xuan land and people has been promoted to a large number of tourists inside and outside the province, thereby promoting tourism, making practical contributions to the socio-economic development of the locality".

In the current context, cultural tourism, including festival tourism, is one of the product lines that receives attention and focus. In many localities across the country, effectively exploiting cultural heritage, including traditional festivals, is both a goal and a solution for tourism development.

Not outside of that general trend, along with sea tourism products, cultural and spiritual tourism in Thanh Hoa province is increasingly promoting its value. According to statistics, in the first 2 months of 2025, Thanh Hoa province welcomed nearly 1.7 million tourists; total revenue from tourism activities is estimated at 1,642 billion VND.

Some traditional festivals are gradually becoming tourism products for visitors to learn, explore and experience, typically: Lam Kinh Festival, Le Hoan Festival (Tho Xuan), Ba Trieu Temple Festival (Hau Loc); Doc Cuoc Temple Blessing Festival (Sam Son City), Nua - Am Tien Temple Festival (Trieu Son), Phu Na Festival (Nhu Thanh), Cua Dat Temple Festival (Thuong Xuan), Dong Co Temple Festival (Yen Dinh), Cau Ngu Festival (Hau Loc), Tran Hung Dao Temple Festival (Ha Trung), Buffalo Offering Festival to Heaven at Chin Gian Temple (Nhu Xuan), Nang Han Festival (Thuong Xuan), Muong Xia Festival (Quan Son), Muong Ca Da Festival (Quan Hoa)...

The results achieved in the work of preserving and promoting traditional cultural values ​​in general, and festivals in particular, associated with tourism development in Thanh Hoa province in recent times are noteworthy. However, these results are still not really commensurate with the potential and advantages of the land with more than 1,535 historical - cultural relics, scenic spots that have been ranked and inventoried; hundreds of festivals, rituals, folk performances in all regions are preserved; dozens of heritages are "named" in the list of National Intangible Cultural Heritage.

Tourists enjoy spring and festivals at the Cua Dat Historical - Cultural Relic and Scenic Area (Thuong Xuan).

In order for festivals to become attractive tourism products and a resource for tourism development, Thanh Hoa province needs to continue to strengthen and innovate the management, organization, communication and promotion of festivals. Develop regulations for close, regular and synchronous coordination between levels and sectors; implement festival management and organization in accordance with the scale, content and nature of the festival and have specific regulations on the responsibilities of localities in festival management and organization.

In the colorful and multi-voiced festival picture, Thanh Hoa province needs to exploit effectively, in depth, with key points, highlighting the good, the beautiful, the new, the unique in the local cultural and historical values; diversifying tourism products from the festival treasure to attract many different "files" of tourists. At the same time, the province needs to promote the application of digital transformation in propaganda and promotion of cultural and spiritual beauty in festival activities; propagating and educating the implementation of cultural lifestyle in festivals, considering this a task that must be set for both organizers and festival participants.

Integrate the implementation of civilized lifestyle in festivals into the contents of the movement "All people unite to build a cultural life", build cultural families, cultural residential areas... Continue to rectify and take measures to handle violations to completely resolve existing problems in festival management and organization in the following years in localities, not to allow acts of jostling, disguised gambling, begging, money exchange services for profit, violent toys...; illegally circulate and trade cultural products; not to allow subjects to take advantage of, attract crowds at festivals to propagate and promote activities with signs of superstition, contrary to good customs and traditions, violating regulations on implementing civilized lifestyles taking place in festivals.

In the midst of contemporary life, traditional festivals are not simply a “bridge” between the past and the present, between the real and the magical and the sacred. Above all, festivals are considered a “therapy”, a spiritual “support”, guiding people to the values ​​of truth - goodness - beauty. Therefore, traditional festivals always have their own appeal and attraction, thereby creating a role and position that is not easy to “compete” or replace. Any locality that knows how to seize opportunities, inspire and enhance the value of festivals will create a strong resource to promote tourism. It is a “game” of determination, courage, intelligence and culture...

Dang Khoa

Source: https://baothanhhoa.vn/trong-dong-chay-le-hoi-dau-nam-bai-3-de-du-lich-le-hoi-de-trung-vang-243035.htm