Promote National Brand Week

The propaganda plan aims to affirm the role, position and importance of the National Brand Week to celebrate Vietnam Brand Day; honor and promote the brand and image of Vietnam. At the same time, strengthen propaganda work on national brand development in the business community and society in the province...

The program also promotes information, propaganda, and mobilization so that consumers know, understand, and correctly evaluate the quality of products, goods, and services. Thereby creating a change in the selection and purchase of goods for daily needs, building a consumer civilization based on the spirit of national pride and self-respect.

In addition, this is also an opportunity to strengthen the responsibility of organizing and implementing the Campaign "Vietnamese people prioritize using Vietnamese goods" in all levels, sectors, social organizations, agencies, enterprises and people of all walks of life to contribute to promoting production and improving the quality of Vietnamese branded products, goods and services.

The peak of the National Brand Week propaganda to celebrate Vietnam Brand Day (April 20) will take place from April 15 to 21. The Department of Industry and Trade will coordinate with units and localities to organize many activities and diverse forms, suitable to the actual situation of the locality and unit in an effective, practical and economical way. In particular, banners will be hung in shopping centers, supermarkets, and markets in the province; banners will be posted, links will be connected to the websites of agencies and units (according to the instructions of the Ministry of Industry and Trade) with propaganda contents and slogans responding to Vietnam Brand Day...

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Source: https://baodongnai.com.vn/kinh-te/202504/day-manh-tuyen-truyen-tuan-le-thuong-hieu-quoc-gia-dda6e52/