Promoting connection for consumption of OCOP products in Tien Giang province

Currently, Tien Giang has 259 products recognized as OCOP at the provincial level; of which, 160 products have achieved 3 stars, accounting for 61.8% and 99 products have achieved 4 stars, accounting for 38.2%.

Đẩy mạnh kết nối tiêu thụ sản phẩm OCOP tỉnh Tiền Giang

Cooperation signing activities between distribution units and OCOP entities. (Source: VNA)

On January 20, at the Tien Giang Provincial Convention Center, the Tien Giang Provincial People's Committee held a conference to summarize the One Commune One Product (OCOP) Program in 2023 and connect the consumption of provincial-level OCOP products.

Speaking at the conference, Vice Chairman of Tien Giang Provincial People's Committee Pham Van Trong said: In the coming time, all levels and sectors need to continue to promote communication, promotion and trade promotion activities for OCOP products. In particular, the industry and trade, agriculture, localities and other entities should coordinate to find solutions to improve product quality, affirm brands and connect consumption markets for local OCOP products.

Mr. Pham Van Trong also noted that the units should pay more attention to strengthening support and guiding the subjects to widely apply information technology and e-commerce in connecting distributors, introducing, promoting and widely consuming OCOP products in the domestic and foreign markets in general. In particular, My Tho city needs to soon implement the project of developing community tourism in Thoi Son commune, My Tho city associated with promoting the art of Southern amateur music and developing OCOP products.

Director of the Department of Agriculture and Rural Development of Tien Giang province Nguyen Van Man said that in 2023, the whole province will have 85 more regional and local products recognized as OCOP at the provincial level. Currently, Tien Giang has 259 products recognized as OCOP at the provincial level; of which, 160 products have achieved 3 stars, accounting for 61.8% and 99 products have achieved 4 stars, accounting for 38.2%.

According to the assessment of the leaders of the Department of Agriculture and Rural Development of Tien Giang province, the One Commune One Product (OCOP) Program in Tien Giang practically contributes to the development of the rural economy as well as the construction of new rural areas, creating jobs for rural workers, and promoting traditional occupations and products.

Notably, not only actively participating in building OCOP products, the subjects also transformed the production model from small-scale to value chain linkage, developing a new type of cooperative economy on the basis of promoting the role of connection between cooperatives, small and medium enterprises, production and business households, etc.

Vice Chairman of Tien Giang Provincial People's Committee Pham Van Trong awarded certificates to OCOP-achieving entities. (Source: VNA)

After being certified as OCOP, the entities have also boosted production and connected to the consumer market, promoted trade, and advertised products; notably, there are entities such as: Tri Son Bird's Nest Company (My Tho city), Thien An Company (Go Cong Tay), Ba Hai Diem Fish Sauce Establishment (Go Cong Tay), Dong Nghi Goat Dairy Cooperative (Chau Thanh)...

On this occasion, under the witness of the leaders of Tien Giang Provincial People's Committee and relevant sectors, distributors and entities jointly signed the principles of cooperation to connect, consume and expand the market for OCOP products in 2024 and the following years.

At the same time, within the framework of the conference, the subjects with products achieving provincial OCOP displayed and sold 50 typical products of regions in the province that were recognized as achieving provincial OCOP in various fields. This is to enhance promotion, trade promotion and bring provincial OCOP products to domestic and foreign markets to contribute to local socio-economic development.

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