Explode with unique beer festival event in Vung Tau

With the theme "Around the World with Saigon Beer", Vung Tau Beer Festival (Vung Tau Beerfest) 2023 takes place on September 2-3 with a scale of up to 100,000 m2 and 40 food stalls. The event is organized by the People's Committee of Vung Tau City with the support of Saigon Beer - Alcohol - Beverage Corporation (SABECO) and Saigon Beer brand as the main and exclusive beer sponsor.

Đêm nhạc EDM kéo dài liên tục 10 giờ là một trong những hoạt động nổi bật của Lễ hội Vũng Tàu Beerfest — The 10-hour EDM music night is one of the highlights of the Vung Tau Beerfest Festival.

It is estimated that in just 2 days, the Festival welcomed more than 100,000 visitors to enjoy the culinary and beer styles of different countries in 6 different spaces: Izakaya (Japan), Myeongdong (Korea), Khaosan (Thailand), Garden BBQ (USA), Oktoberfest Hut (Germany), Bui Vien and Ta Hien (Vietnam). In addition, the EDM music night took place continuously for 10 hours from the night of September 2 to the morning of September 3 with the participation of many famous DJs, also attracting many participants.

Phong cách lễ hội bia Oktoberfest của người Đức — German Oktoberfest beer festival style

According to the Department of Tourism of Ba Ria - Vung Tau, Vung Tau Beerfest is one of the main activities contributing to attracting more than 363,000 tourists on September 2 - 3, earning hundreds of billions of VND.

Immersing himself in the bustling festival atmosphere, Mr. TTDung, a local resident, said that this was the first time he had participated in a beer festival combining music and cuisine on such a large scale. Not only was he excited to explore cross-continental beer styles from Asia to Europe, Mr. Dung was also impressed with Saigon Beer with Salted Lemon - one of the 5 limited edition beer flavors introduced by Saigon Beer to festival attendees, representing the beer flavors of 5 continents including Salted Lemon (Vietnam), Sake and Lychee (Japan), Soju and Pineapple (Korea), Pilsner (Germany), and Lager (USA).

Khách tham quan khám phá 5 vị bia phiên bản giới hạn của Bia Saigon tại Lễ hội — Visitors discover 5 limited edition beers of Saigon Beer at the Festival

Experiencing drinking beer and enjoying cuisine in a space simulating Bui Vien - Ta Hien, the two busiest and most vibrant streets in the North and South of Vietnam, Mr. Horstman, a tourist from the US, exclaimed, "We were lucky to come to Vietnam on your National Day and had the opportunity to try new beer flavors. This was a memorable experience for me during this summer vacation. I really like the salted lemon beer because there are many explosions of flavors in the beer can, different from the usual beer flavors in the US."

Khu Bùi Viện được tái hiện tại Vũng Tàu Beerfest — Bui Vien area recreated at Vung Tau Beerfest

According to the People's Committee of Vung Tau City, Vung Tau Beerfest will lay the foundation for a series of exciting programs in the future to turn Vung Tau into an internationally famous Festival City, affirming its position as a leading tourist destination for domestic and international visitors.

Mr. Bennett Neo - General Director of SABECO - also shared: "I hope all tourists and people of Vung Tau will experience the unique beer drinking style and be proud to enjoy Vietnamese branded beer products brewed by Vietnamese brewers with different flavors. Hopefully, Vung Tau Beerfest will bring visitors an interesting look at Vietnamese beer culture, creating momentum for other festivals in the future, helping to stimulate tourism in Vung Tau city as well as Vietnam. This is also SABECO's long-term commitment to promoting national tourism development, making Vietnam a leading destination in the region."

Hàng chục ngàn người tham gia đêm nhạc EDM kéo dài 10 giờ là một trong những hoạt động nổi bật của Lễ hội Vũng Tàu Beerfest — Tens of thousands of people attended the 10-hour EDM music night, one of the highlights of the Vung Tau Beerfest Festival.

Not only Vung Tau Beerfest, SABECO has previously accompanied and organized many other cultural and culinary activities, such as the Vietnamese Cultural - Culinary Festival in Quang Tri in April 2023 in coordination with the Ministry of Culture - Sports - Tourism, the 10th Southern Folk Cake Festival in Can Tho to introduce and bring traditional dishes of the Southern region to tourists from all over the country. Spreading the beauty of Vietnamese culture and cuisine, contributing to the national tourism development strategy is part of SABECO's commitment to sustainable development revolving around 4 pillars, including Country, Culture, Conservation and Consumption, aiming to bring the best to Vietnam.

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