In 2012, a survey by the Korean Ministry of Culture, Sports and Tourism showed that 60% of foreigners believe the Hallyu wave will cool down after 5 years.
Three girls Rosé - Lisa - Jennie when "getting out of character" of the group BlackPink
More than double that amount of time has passed, but Hallyu has not only not cooled down, but it seems to be just now starting to peak.
Even the Nobel Prize in Literature has been awarded to Koreans, and in fields as strong as popular music, it is no surprise that they continue to be in the spotlight.
In October alone, three out of four members of the world's biggest girl group, BlackPink, returned with individual projects, starting a new era that is no longer the familiar "Pink Venom".
It's Rosé
From a Korean drinking game, Rosé composed the hit song APT. - a playful song with a playful, playful spirit but also as addictive as the game it describes. Drinking games are no stranger to Hallyu cultural works.
In director Hong Sang Soo's critically acclaimed films, the drinking table is where characters reveal their deepest thoughts, insecurities, and true desires.
Bruno Mars and Rosé
In a cheerful and carefree pop-funk song like APT., the drinking party is simply a fun time, an excuse to express feelings.
Teaming up with Bruno Mars gives Rosé the support she needs without her BlackPink friends.
Bruno Mars' voice, the epitome of a Motown artist - the legendary label that once breathed modern life into soul - is the necessary depth to anchor a melody that is extremely catchy, extremely cute, extremely relaxing but also easily drifting away.
And more importantly, as the main songwriter of APT., Rosé shows an expansion of her personal space of expression.
It's true that she started out as an idol singing songs assigned by the system, but she could have gone further than that.
ROSÉ & Bruno Mars - APT.
To Lisa
As the most hardworking member of BlackPink, Lisa just released her third single in just 4 months - Moonlit Floor.
Lisa - Photo: Variety
Although this is not a breakthrough product like Rosé's APT., there won't be much to say about it except for speculations that the song is dedicated to her beautiful real-life love.
But if you put Moonlight Floor in the context of Lisa's recent work, it shows her diversity, her constant visual movement.
From Rockstar - a rebellious hip hop with a vibrant beat that reminds us of neon-lit streets, to New Woman - an electronic pop song that is both fierce and graceful.
And now Moonlit Floor is completely sweet and feminine with Lisa as a princess immersed in love instead of the fierce and powerful images like in Rockstar.
Finally Jennie
Jennie also made certain developments in her personal musical style in Mantra - the opening single for her first solo album.
Jennie
As a piece of BlackPink, Jennie is often used in energetic raps, which are very suitable for the theme songs.
In Mantra, we feel Jennie's voice is getting better and better controlled. And when she's alone, she's free to express all her artistic sides, still bright and energetic, but with an added spoonful of mystery in the seductive, husky whispers.
If we look at famous bands in history, after splitting up, some will continue to be successful (even more successful than when they were in the band), and some will gradually cool down. Because only when they split up, people can clearly see the limitations or omnipotence of the artist - something that can be hidden when belonging to a group.
Among the four girls Rosé - Lisa - Jennie - Jisoo (the oldest member of the group has not returned yet), who will continue to succeed? Who will gradually retreat?
Whatever the answer in the future, right now, they are probably ready to shed the old identity associated with BlackPink - a common identity that made their name, but also swallowed up their personal identity and a lot of their creative freedom.
Source: https://tuoitre.vn/blackpink-co-nhung-danh-tinh-moi-tu-rose-lisa-va-jennie-20241102233015272.htm
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