Affordable mooncakes are on the rise in HCMC

TPO - This year's Mid-Autumn Festival market has seen the arrival of affordable mooncakes, starting at just VND29,000/piece. This affordable segment not only attracts the attention of consumers, but is also competed by businesses and stores with a variety of products.

On the morning of August 25, at Go! An Lac supermarket (Binh Tan district, Ho Chi Minh City), many customers were surprised by the mooncake counter with extremely low prices, starting at only 29,000 VND/piece.

“Moon cakes cost less than 30,000 VND but are of very good quality, with all kinds of fillings from green beans, lotus seeds, mixed fruits... The cakes are small but have a brand and reputation. With this affordable price, I can buy one type of cake for the whole family to enjoy without having to think too much,” said Ms. Huong (44 years old, worker at Tan Tao Industrial Park).

Affordable moon cakes are launched by businesses and supermarkets in the context of many economic difficulties.

At the moon cake counter located right in the center of this supermarket, according to the reporter's records, the cakes are all quite cheap, averaging about 55,000 - 65,000 VND/cake. There are many types of cakes such as green bean durian, green tea red bean, lotus egg, taro egg, coconut milk, tiramisu, lava...

Customers who buy in bulk also get discounts. Specifically, when buying 4 GO! mooncakes, they get a 20,000 VND discount, and when buying 6 mooncakes, they get a 30,000 VND discount. The store offers a 15% discount for mooncake orders worth 1 million VND or more.

Traditional handmade mooncakes at affordable prices are also being launched by the Co.op Mart supermarket chain on this occasion. The cakes are priced from 50,900 VND/piece, weighing 150g with many attractive fillings such as mixed salted egg, salted egg taro...

150g mooncakes priced from only 55,000 - 65,000 VND/piece are well received by consumers.

Supermarkets sell moon cakes at affordable prices, starting from only 29,000 VND/piece.

A representative of Saigon Co.op said that this year the company increased mooncake production by 30% compared to last year, with affordable prices accounting for a large proportion. The packaging to create mooncake boxes is both beautiful and environmentally friendly. Consumers can recycle after use.

Meanwhile, bakery businesses have also launched many affordable mooncake products to compete. According to a representative of Orion Vietnam, the economy in 2024 will still face many difficulties. Therefore, this brand has launched "sincere mooncakes" on the market, focusing on affordable prices for consumers.

Accordingly, this business is determined to keep prices stable. Each type of cake costs between 60,000 - 77,000 VND/piece with about 10 flavors from salty to vegetarian for customers to choose from.

Moon cake bags made from environmentally friendly materials

Tho Phat brand first entered the mooncake market with affordable prices, starting from only 50,000 VND/piece. Bibica also offers mooncakes priced from 50,000 - 70,000 VND/piece; Kinh Do Mondelez mooncakes are also priced at around 60,000 - 80,000 VND/piece.

According to the representative of the Givral cake brand, although purchasing power has decreased due to economic difficulties, the cake consumption situation is expected to be more positive, including maintaining product prices. This year, Givral launched the first coconut durian flavored baked cake to bring a new flavor to customers.

“Maintaining reasonable prices helps many families enjoy delicious cakes without worrying too much about the cost,” shared a Givral representative.

Uyen Phuong

Source: https://tienphong.vn/banh-trung-thu-gia-binh-dan-len-ngoi-o-tphcm-post1666807.tpo