ASUS opens ASUS Exclusive Store in Hanoi

(Dan Tri) - ASUS Exclusive Store is a place for users to explore the latest technologies, while affirming ASUS's commitment to providing a premium and personalized shopping experience.

ASUS recently opened its first ASUS Exclusive Store in Vietnam on March 21 at 161 Xa Dan, Dong Da, Hanoi. With the specialized experience store, ASUS offers users the opportunity to access the latest technologies (including AI laptops), receive in-depth advice from experts as well as participate in technology seminars with industry experts.

The first ASUS Exclusive Store in Vietnam at 161 Xa Dan, Dong Da, Hanoi (Photo: ASUS).

Premium experience space with the latest AI laptops and gaming laptops from ASUS

ASUS Exclusive Store has an area of ​​up to 135m2, designed in a modern style, creating an open and comfortable space for customers to experience the products.

This is where ASUS's full product line is displayed, from consumer laptops like the Zenbook and Vivobook, to specialized laptops like the ProArt for creators and ExpertBook for businesses.

High-end gaming laptops such as ROG Strix and ROG Zephyrus are also arranged in separate areas, providing a realistic experience for gamers.

Experience area for Zenbook and Vivobook product lines at the store (Photo: ASUS).

ASUS is holding the leading position in the AI ​​laptop segment in Vietnam. ASUS Exclusive Store is expected to become an AI technology experience center, where users can directly explore the performance and AI features on the company's latest laptop models.

In addition to the display area, ASUS also arranged dedicated simulation booths, allowing users to test AI features on the device such as voice recognition, AI image processing or virtual assistant Copilot. ASUS's team of consultants - well-trained in technology - are always ready to support and answer questions for customers, providing an in-depth and personalized shopping experience.

The most powerful product lines of ROG and ASUS TUF (Photo: ASUS).

Mr. Vu Binh Minh, a technology enthusiast in Hanoi, shared: "AI is a trend in the technology industry, and I am very curious to know how AI laptops are different from conventional laptops. Being able to directly experience features such as natural language processing, voice recognition or AI performance optimization at this store is really impressive."

The display area for business products, showing the brand's rich product portfolio (Photo: ASUS).

User experience is the core strategy of ASUS in Vietnam

Vietnam is one of ASUS's strategic markets in Southeast Asia, and ASUS opening an experience store in Vietnam is a clear demonstration of the brand's long-term vision.

Mr. Eric Lee, Director of Southeast Asia (Vietnam, Myanmar, Thailand, Cambodia, Laos) of ASUS, shared: "ASUS' strategy, both globally and in Vietnam, has always focused on pioneering the most advanced technologies, while popularizing access to these technologies to consumers.

This is clearly reflected in our product strategy in Vietnam, when ASUS always prioritizes introducing laptop models using the latest chip lines, modern screen technology and breakthrough designs to the market. Now, we apply that philosophy to the brand experience, bringing a premium and specialized shopping model to users."

ASUS representatives, along with representatives of dealers and partners, cut the ribbon to inaugurate the first ASUS Exclusive Store in Vietnam (Photo: ASUS).

ASUS identifies enhancing user experience as a core goal in its development strategy, and expanding its retail system is an important completion step in this journey.

The technology market in Vietnam is witnessing strong growth, not only in the speed of accessing new technology but also in the increasing demand for more specialized and engaging shopping experiences. Vietnamese users are experiencing a clear change in their consumption behavior, and ASUS believes that the retail model needs to adapt to meet this trend.

ASUS's strategy not only focuses on expanding product coverage, but also aims to diversify the shopping experience for users. In addition to online shopping channels and through major dealers such as CellphoneS, Phong Vu, An Phat, Hacom, The Gioi Di Dong, ASUS wants to bring users the opportunity to directly experience products in a specialized space.

The ASUS Exclusive Store model has been successfully deployed in Southeast Asian countries such as Thailand, Malaysia and Singapore, and Vietnam is expected to be the next market to reap success with this model.

The store received great attention from young consumers on its opening day (Photo: ASUS).

“Whether users want to buy online, through dealers or come directly to the ASUS Exclusive Store to experience the product before making a decision, we believe customers should have that flexibility,” Mr. Eric Lee emphasized.

During the opening week, ASUS will host many special experiences at the ASUS Exclusive Store. Customers will have the opportunity to test the company's most advanced AI and gaming laptops, along with many attractive promotions.

Source: https://dantri.com.vn/cong-nghe/asus-khai-truong-cua-hang-asus-exclusive-store-tai-ha-noi-20250325123541775.htm