ASUS opens first experience store in Vietnam

On March 21, 2025, ASUS officially opened the first ASUS Exclusive Store in Vietnam, located at 161 Xa Dan, Dong Da District, Hanoi. This is a specialized experience store, helping customers directly explore and experience the full ASUS product ecosystem, from high-end laptops for office users, gaming laptops, products for creators, to business laptops.

ASUS representatives, along with representatives of dealers and partners, cut the ribbon to inaugurate the first ASUS Exclusive Store in Vietnam.

With an area of ​​up to 135m², ASUS Exclusive Store is not only a place to display products, but also a space to organize technology seminars, helping users update the latest trends in the computer field.

The store also provides in-depth consulting services from ASUS's experienced team of experts, creating a professional and comprehensive shopping experience.

ASUS currently holds a strong position in the Vietnamese market, accounting for 27% of the consumer laptop market share, 25% of the gaming laptop market share, especially leading in the Copilot+ PC standard AI laptop segment with 76% market share.

ASUS representative, Mr. Eric Lee, Director of Southeast Asia Region, emphasized that this new experience store is a strategic step, contributing to improving user experience and expanding the market.

Experience area for Zenbook and Vivobook product lines at the store

Since 2023, ASUS has worked closely with major dealers to expand product experience spaces nationwide. In mid-2024, the company launched 8 AI experience centers (AI Innovation Hub) in Ho Chi Minh City and Hanoi, in collaboration with partners such as CellphoneS, Phong Vu, An Phat, Hacom, The Gioi Di Dong , to bring AI technology closer to users.

During the opening period from March 22 to March 31, 2025, ASUS will organize many attractive activities at the new store, including experiencing high-end gaming laptops, the most advanced AI laptop models, special offers up to 61% and a lucky draw opportunity to receive a Zenbook 14 laptop worth nearly 32 million VND.

The opening of ASUS Exclusive Store not only marks an important milestone in ASUS's development strategy in Vietnam, but also demonstrates its long-term commitment to providing a quality shopping experience, while continuing to strengthen its leading position in the technology field.

Source: https://nhiepanhdoisong.vn/asus-khai-truong-cua-hang-trai-nghiem-dau-tien-tai-viet-nam-15888.html