'2023 is a pivotal year for Viettel Digital to move towards its great goal'

The establishment of Viettel Digital Services Corporation (Viettel Digital - VDS) in 2019 is considered a key unit in Viettel's transformation strategy from a traditional telecommunications operator to a digital service provider. Currently, Viettel Money has nearly 25 million customers, Mobile Money reaches 3 million subscribers. VDS stands top on the scale of payment partner connections and the number of transactions in the fields of electricity, water, and tuition fees.

"We are gradually building Viettel Money into a comprehensive digital financial ecosystem in Vietnam, built by Vietnamese engineers" - Mr. Le Van Dai, CEO of Viettel

4 years of digital financial ecosystem serving Vietnamese people

Looking back at the 4-year development journey of Viettel Digital Services Corporation, what are the most important milestones and achievements that you consider?

• Viettel Money is gradually becoming a comprehensive digital financial ecosystem in Vietnam with more than 300 personalized features from money transfer to payment to loan and savings services.
• Developing Mobile Money - a solution to solve problems of digital payment and digital finance for people in remote areas, border areas and islands.
• VDS has been working with many local governments to pioneer the construction of the 4.0 market model in 63 provinces and cities with 500 markets and more than 30,000 participating traders.
• Successfully piloted the Commune 4.0 project - Digital transformation commune with the goal of popularizing digital finance in Quang Minh commune, Bac Giang, recording positive results.

As a unit pioneer in Vietnam Currently implementing 2 models Market 4.0 and Commune 4.0, do you think it can create a breakthrough for VDS's operations?

In any locality, the market is where people gather to buy and sell. That is where we can reach rural customers and promote cashless payments. With just a mobile phone, they can easily pay for the market by scanning the QR code or the syntax *998#.

Market 4.0 and Commune 4.0 have created a breakthrough in business and spread communication very well. Up to now, Viettel Money has nearly 25 million customers, ranking top Leading the scale of transactions in many fields, especially essential services of life such as payment for electricity, water, education, transportation, telecommunications, and public administrative services.

The field that VDS is working in has many competitors in the race to "burn money" to increase the number of users. With Viettel Money, VDS must also face many difficulties?

For us, promotions or discounts are not the core value of retaining customers. We must bring real value to customers, otherwise, they come to us because of promotions, and when the promotion ends, they will leave.

Viettel deploys digital financial services in a sustainable manner, posing the problem of how to change customers' behavior, purchasing and payment habits. How can customers go from understanding to trusting in using utilities, making cashless payments, comprehensively changing habits and directly benefiting from the digital financial ecosystem? How to educate the market, how to make people understand the products and services, understand the benefits that Viettel Money brings and from there trust and maintain, forming the habit of using the service.

Great Goals

Why is 2023 the year to set a target of 1 year speed equal to 10 years ago?

This year is a very important pivotal year when we have matured in terms of technology, solutions, and business models. Therefore, if we focus our resources and work hard, we have the opportunity to move towards greater goals in the following years.

"We hope that every Vietnamese person will have a Viettel Money account and enjoy cashless payment utilities and the most advanced digital financial services" - Mr. Le Van Dai, CEO of Viettel

To achieve that goal, specifically in the coming time, what action plan will VDS have?

We will take advantage of Viettel's leading technology to continue developing products that bring the best experience to customers, expanding the construction of a comprehensive ecosystem in all fields, prioritizing essential basic services and developing a variety of financial solutions (loans, savings, etc.).

The Market 4.0 and Commune 4.0 models will continue to be replicated in many provinces and cities across the country. And finally, comprehensive development cooperation with many domestic and foreign partners will be enhanced, diversifying services.

Regarding VDS, I hope that all employees share the same spirit, the same goal, are emotionally connected, set big goals, fight together and break through. VDS also has some temporary difficulties and we have worked together to overcome them. According to market opportunities, we will be flexible to find the right model for development.

"Viettel's DNA is reflected in VDS when each employee has the desire to conquer challenges, contribute to society, and elevate digital financial products of Vietnamese people, for Vietnamese people, and to serve Vietnamese people" - Mr. Le Van Dai, CEO of Viettel

On the occasion of VDS's 4th anniversary, what would you like to say?

On the occasion of the Corporation's birthday, I would like to express my sincere thanks to the Government, Ministries, and the State Bank for their enthusiastic support. I would also like to thank all employees of Viettel Group, generations of leaders, and employees of the Corporation for their great efforts. Sincere thanks to customers for their trust in using Viettel Money's utilities.

Source link: https://thanhnien.vn/ceo-viettel-digital-2023-la-nam-ban-le-de-viettel-digital-tien-toi-muc-tieu-vi-dai-185230626192202455.htm