Trade promotion in 2024

Binh Thuan Department of Industry and Trade has just developed a plan to organize and implement the Trade Promotion Program in 2024 with many specific contents.

According to the plan, the 2024 Trade Promotion Program aims to promote the economic potential and advantageous products of Binh Thuan, focusing on promoting and introducing dragon fruit and processed products from dragon fruit, seafood, fish sauce, etc. to domestic and foreign partners. Thereby promoting the development of domestic consumption markets in provinces and cities as well as increasing exports and calling for investment. On the other hand, the industry also links trade promotion to create conditions for businesses to grasp the needs and tastes of consumers in order to serve technological innovation, improve product quality, improve designs to suit the market, etc.

This year's trade promotion will focus on promoting typical products and advantages of Binh Thuan (Illustration photo).

Specifically, with the local trade promotion program, this year the Industry and Trade sector focuses on developing and expanding the consumption market for Binh Thuan dragon fruit products both domestically and internationally. In addition, it will organize a Vietnamese goods fair on islands (in Phu Quy district in the second quarter), "Exhibition week of typical products, OCOP products of Binh Thuan province in 2024" in Ho Chi Minh City (expected in April). Then, organize a fair from production areas to mountainous areas, remote areas, ethnic minority areas in Tuy Phong and Tanh Linh districts (third quarter of 2024). In the last quarter of the year, the sector will participate in a number of related events such as: Regional Industry and Trade Fair in the Southeast region in 2024; Agricultural, Farmers, Rural Trade Festival Fair (organized by the Central Vietnam Farmers' Union) ...

Meanwhile, with the national trade promotion program, coordinate to organize the Vietnamese Goods Fair for the islands in Phu Quy district and the Vietnamese Goods Fair for the countryside in Bac Binh district (in the fourth quarter of 2024). In addition, coordinate with the Center for Investment, Trade and Tourism Promotion of Ninh Thuan province to organize 2 Vietnamese Goods Fairs for the countryside in the province... This year, the industry also promotes the application of information technology and digital transformation in trade promotion activities. Deploy promotional activities, information, guidance, mobilize businesses to participate and operate and monitor the order status of the e-commerce platform of the 3 provinces of Binh Thuan - Ninh Thuan - Lam Dong at the address http://sanphamdiaphuong.com.vn. Continue to coordinate and integrate the propaganda of the software "Electronic traceability for OCOP products of Binh Thuan, typical rural industries and strengths of Binh Thuan province" into the e-commerce training program. Coordinate with industry associations to actively mobilize and support businesses to participate in the province's trade promotion activities and the national program on Trade Promotion in 2024...

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