How to develop the potentials that have been opened, bring the Vietnamese music market abroad in a professional and sustainable way to become a spearhead for the development of the cultural industry is not a simple problem but is no longer too far away. Experts and music producers have shared their opinions on this issue.
Musician Luu Quang Minh:
Creating new musical values from tradition
To develop the professional music market, to be able to export cultural and entertainment products more regularly, creating a driving force for the cultural industry, keeping up with the times will be a big challenge for artists.
In recent times, young Vietnamese artists have been very creative in incorporating traditional values into new products. There are artists who come from a background of chamber music but choose traditional music to build their brand, such as Vu Thuy Linh with the product “To dong thanh thot” which still maintains the original ancient singing style of genres such as cheo, quan ho, xam, chau van on a symphony background. This approach aims to contribute to honoring and promoting the intangible cultural heritage of Vietnam to the public, especially the youth. At the same time, this product will be easily performed abroad to promote Vietnamese culture.
Besides, there are artists who perform songs with a completely new style of composing music but based on folk materials, helping to increase the recognition of Vietnamese music such as Hoang Thuy Linh, Hoa Minzy, Double2T (Bui Xuan Truong), Soobin Hoang Son... Although their songs are arranged on a modern background, listeners can still identify Vietnamese music based on the folk music materials that are used in a very creative and skillful combination.
From the reality of the way young artists have been doing things in recent times, it can be seen that the innovation in thinking in song composition is creating a musical trend that effectively promotes Vietnamese culture, helping Vietnamese music create its own identity and spread widely in the country and in the international market. I think that for Vietnamese music to reach out to the world, the core is still preserving its identity. When artists are aware of the eternal values of traditional music, apply and create with a spirit of the times, they will create works that have good influence and spread.
Musician Duong Cam:
Harnessing the power of digital technology
In order for music products to reach the international market and conquer foreign audiences, it is necessary to grasp international trends and music production technology.
Nowadays, many artists have taken advantage of technology to develop their artistic path on an effective digital platform. The trend of borderless music is an opportunity for many music products to be released with digital versions appearing on international music sites. In the world and in Vietnam, there are many singers who release their products online before officially appearing on stage, such as Thuy Chi, Bao Thy, Giang Trang, Lan Phuong, Kim, Son Ca... Many young artists today show their versatility in production, composition and performance and have music products that "cause a fever" in a short time of online release such as Soobin Hoang Son, Hieuthuhai... They have taken advantage of technology in their creative artistic activities effectively and successfully, creating personal brands.
Looking back at Vietnamese songs that have attracted international audiences, such as Hoang Thuy Linh's "See Tinh" which caused a fever in the music markets of China, Thailand, and India; Phuong My Chi's song "Vu Co Co Anh" which was loved and widely shared by Thai people..., it can be seen that technology has created a rapid spread, helping artists and works to flourish.
Many songs are remixed into many versions that are closer to the musical style of the international music market, helping Vietnamese songs become more widely known. That shows that in the digital age, all creativity is expanded without borders, so artists need to grasp technology and the opportunities from technology. However, when participating in the creative environment in the digital space, artists need to pay attention to copyright issues, respect the creativity of others and have measures to protect their products.
Music critic Nguyen Quang Long:
Improve your skills with internationalization trends
One of the skills of artists to attract fans is the ability to communicate and connect with the audience. When entering an international environment, artists are required to use this skill professionally. Professionalism is not only shown in normal communication but also in level, knowledge, and working style.
When the BlackPink band came to Vietnam, it can be seen that their English communication ability is quite good. They also thoroughly studied Vietnamese culture to be able to talk, interact, and satisfy Vietnamese fans with graceful communication when bringing the image of conical hats to the stage. That said, for artists at the international level, in addition to quality music products, they themselves must constantly practice to gain confidence and communicate with their audience no matter which country they are in...
For Vietnamese artists, one of the weaknesses is their poor foreign language communication skills. Most Vietnamese artists perform abroad in cultural exchange programs or for Vietnamese people abroad, and there are no truly international shows. In fact, Vietnam is not an English singing market, so there are many shows aimed at foreign audiences, and domestic organizers invite singers from the Philippines, Indonesia, Singapore, etc. to perform. That is quite a pity!
However, we have a generation of talented young artists, so it is feasible to aim to create a music market that can be exported internationally, first of all to the market in the Asian region. To realize the dream of exporting music, in addition to cultivating communication skills and mastering foreign languages, artists and their teams need to build a professional, open and cooperative working style. To reach out to the world, each person needs to learn how to improve themselves, meeting the strict working criteria in the international entertainment market.
Source: https://hanoimoi.vn/xay-dung-cong-dong-lam-nghe-thuat-chuyen-nghiep-697344.html
![[Photo] "Beauties" participate in the parade rehearsal at Bien Hoa airport](https://vstatic.vietnam.vn/vietnam/resource/IMAGE/2025/4/11/155502af3384431e918de0e2e585d13a)
Comment (0)