The 8th Vietnam Sales and Marketing Congress (VSMCamp) and the Sales and Marketing Directors Summit (CSMOSummit) will take place on November 22-23 at VinUni University, Hanoi, with the theme "FORWARD+ Sales and marketing strategy in the era of sustainable development".
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| Overview of the press conference introducing the event on September 19 in Hanoi. (Photo: Nhu Trung) |
This information was given at a press conference introducing the event on September 19 in Hanoi. This 2-in-1 specialized event aims to establish the role and direction for business, marketing and communication activities in the overall strategy for sustainable development of businesses and the economy in general.
In the context of sustainable development becoming an inevitable trend, sales and marketing strategies of businesses must also adapt and innovate to meet the changing demands of the market and society.
The concept of ESG (environment, society and governance) has become an important foundation in shaping this strategy, when businesses not only focus on profits but also pay attention to factors that have a positive impact on the living environment, a fair and prosperous society.
ESG has become a standard for international business operations, a fundamental condition for building a position in global and local markets. It is also the driving force for the green shift trend in sales and marketing.
VSMCamp and CSMOSummit 2024 aim to develop sales and marketing strategies that closely integrate ESG factors, along with building green sales and marketing strategies, sustainable advertising and communications. This not only helps businesses adapt to global trends but also creates competitive advantages, builds strong brands and creates long-term value for both businesses and society.
With the goal of accompanying those working in the fields of sales, marketing and communications as well as business owners to confidently take the lead in sustainable development trends, VSMCamp and CSMOSummit 2024 will bring opportunities to access a large amount of knowledge, practical lessons and practical methods during the two-day conference.
The conference's events include plenary sessions, panel discussions, technology exhibitions and marketing, advertising, and communication solutions, and networking activities, revolving around 12 major topics, including: Sustainable marketing strategy; Sustainable sales and e-commerce strategy; Green communication and social responsibility; Technology and innovation in sustainable marketing.
Customer experience and customer relationships based on sustainable values; Sustainable product and service development; Sustainable human resource development; ESG and business ethics; Purpose-driven: Brand building strategy based on sustainable philosophy; Green and responsible advertising technology; Building sustainable corporate culture; Forum for building sustainable Agency/Client relationships.
The event is expected to gather 60 speakers, scholars, and leading experts in the fields of marketing, communications, business, technology, and domestic and international system operations, helping attendees gain a multi-dimensional perspective on how the world has been applying sales, marketing, and communications solutions in the process of supporting sustainable development strategies.
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| Mr. Le Quoc Vinh, Chairman of Le Bros, Vice Chairman of CSMO Vietnam, Head of the Organizing Committee of VSMCamp and CSMOSummit 2024 shared information about the event. (Source: VSMCamp & CSMOSummit 2024) |
Sharing at the press conference, Mr. Le Quoc Vinh, Chairman of Le Bros, Vice Chairman of CSMO Vietnam, Head of the Organizing Committee of VSMCamp and CSMOSummit 2024 said: “When it comes to sustainability, we often think of environmental and social issues, but we believe that its scope is broader than that. And we also believe that sales, marketing, and communications, one of the core areas in management, are and will play a key role for a business to develop sustainably, contributing to creating a better world.
VSMCamp & CSMOSummit 2024 will continue to be the leading forum for leaders, experts and businesses to meet, share knowledge and promote strong green transformation in their fields”.
Within the framework of the press conference, CSMO also announced the establishment of the Sales & Marketing Community for Sustainability (abbreviated as SM4S).
This is an initiative to gather and support businesses that share a vision of a sustainable economy, while promoting business activities based on ESG (Environmental, Social and Governance) standards.
Forming a professional community focused on sustainable development in the field of sales and marketing not only helps improve business performance but also contributes to creating positive changes in the community, environment and society.
Representatives of the first businesses to agree to the SM4S Community Charter have signed a commitment to participate, accompany and support each other on the journey towards sustainable development.
Ms. Huynh Thi Xuan Lien, President of CAO Fine Jewellery, Vice President of CSMO Vietnam, Head of SM4S Community said: “We are very pleased to launch a pioneering community in promoting sustainable standards in the field of sales and marketing.
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| Ms. Huynh Thi Xuan Lien, President of CAO Fine Jewellery, Vice President of CSMO Vietnam, Head of SM4S Community. (Source: VSMCamp & CSMOSummit 2024) |
We hope to create a platform, a professional bridge to share knowledge, experience and resources, thereby helping businesses build sustainable development strategies and green transformation for their products and services. This will bring meaningful long-term value to all participating members. This is an important step towards creating a sustainable future together.
According to Professor John Evans, Dean of the College of Business and Management (CBM), VinUni University, cooperating with CSMO to organize a large and prestigious event like VSMCamp & CSMOSummit not only creates opportunities for VinUni lecturers and students to access practical knowledge from leading experts, but also demonstrates the university's commitment to contributing to sustainable development in the field of sales and marketing.
"At the event, VinUni professors will also bring content from an academic perspective, in harmony with practicality to answer the questions raised by this year's very interesting topic. We believe that the event will not only bring great values in sustainable development in the environment but also in culture, education and comprehensiveness", Professor John Evans expected.
VSMCamp & CSMOSummit 2024 is an annual program organized by the Vietnam Sales and Marketing Directors Club (CSMO Vietnam), under the Vietnam Association of Corporate Directors (VACD), and Le Bros Company. Founded in 2016, VSMCamp – National Sales & Marketing Congress and CSMOSummit – Sales & Marketing Directors Summit are the largest annual 2-in-1 industry events in Vietnam. Each year, the event attracts more than 1,500 attendees from businesses, agencies, academia, training, and strategic consulting. Each VSMCamp & CSMO Summit event introduces new, groundbreaking trends that will lead and influence industry activities for many years to come, and thus become a gathering place for leading domestic and foreign experts, the latest marketing and communication technologies, as well as professional practitioners. |
Source: https://baoquocte.vn/vsmcamp-va-csmosummit-2024-xay-dung-chien-luoc-sales-va-marketing-trong-xu-huong-phat-trien-ben-vung-286951.html
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