Mr. Alex Haigh, CEO of Brand Finance - Asia Pacific, further explained the evaluation method for Viettel.
Mr. Alex explained how to evaluate Viettel based on three core pillars of the brand: Brand Investment - Brand Assets and Brand Performance.
Successful expansion into international markets
To determine the strength of a brand, Brand Finance representatives pointed out that they will consider three core pillars of a brand: brand investment - brand equity and brand performance.
About the Brand Investment pillar: This pillar represents all the levers a business can use to influence brand equity.
In this aspect, Brand Finance experts believe that Viettel is continuously rated as the most valuable brand in Vietnam due to its successful expansion into the international market.
"Viettel has established branches in many countries. This highlights Viettel's ability to adapt to diverse markets, leverage its expertise and create value on a global scale. Furthermore, Viettel's success abroad has enhanced Vietnam's position in the international arena and paved the way for other Vietnamese businesses to explore and succeed in many new potential markets," said Mr. Alex Haigh.
After nearly 20 years of foreign investment, Viettel is currently in the top 20 leading enterprises in the world in telecommunications investment, on par with developed countries. To achieve this achievement, Viettel has launched a foreign investment strategy very early with the desire to expand the market and create new development space. Viettel has conducted business in 10 foreign markets, spanning 3 continents (Asia, Africa, America). 7/10 of Viettel's foreign markets are in the top in terms of mobile market share in the host countries.
Viettel continues to be in the top most valuable brands in Vietnam for 8 consecutive years
Always conscious of bringing values to the community
The second aspect mentioned is Brand Equity , which is a measure of brand awareness among different groups and stakeholders. Brands that care about ESG sustainable development factors will also be a plus. At Viettel, since entering the business market, we have always been conscious of bringing values to the community.
Mr. Alex Haigh also pointed out Viettel's participation in national digital transformation. "Viettel's dedication to digital transformation and investment in advanced technologies, such as 5G, demonstrates Viettel's forward-thinking approach. This technological strength creates new opportunities for development and innovation, not only in Southeast Asia but also globally. Viettel's strengths in the research attributes of "Innovation" and "Quality" further affirm its commitment to always being at the forefront of innovation."
Viettel's diversification of its fields of operation has contributed to its outstanding results.
The third key factor is Brand Performance . Here, Brand Finance will evaluate the financial and quantitative market metrics that demonstrate the brand's success in achieving superior price and volume.
In these indicators, Viettel's diversification of its business areas has contributed to its outstanding results when Brand Finance evaluated the brand. As Mr. Alex Haigh shared, "Viettel's success has gone beyond the telecommunications sector. Viettel has diversified its business lines into digital services, information technology, cyber security and defense industry. This diversification allows Viettel to penetrate many different fields and markets, minimize risks and open up new sources of revenue."
Viettel continues to be the most valuable telecom brand in Southeast Asia in 2023
Viettel is one of the pioneering and key enterprises in the national digital transformation strategy in the fields of telecommunications - information technology and high-tech defense industry. In 2022, Viettel's total revenue increased by 6.1%. The digital solutions and services sector showed a breakthrough, with revenue growing by 58%.
Along with that, Viettel has received the trust of ministries/sectors and localities in implementing technology projects. Up to now, Viettel has accompanied, consulted and implemented 19 digital transformation projects for more than 20 units under ministries and nearly 40 projects of Smart City Monitoring and Operation Center (IOC) implemented in many provinces and cities across the country.
In the field of national defense and security, Viettel has researched and produced more than 50 types of products in 10 high-tech weapons and equipment sectors to supply to the Army; mastering the entire 5G network system from radio transceiver stations, transmission equipment and core networks. To date, Viettel has widely deployed all products in the 5G ecosystem.
From the above three factors, the CEO of Brand Finance Asia Pacific affirmed: "Viettel has a solid foundation for further development in the Southeast Asian region and globally. As a telecommunications giant currently shifting to the field of technology, innovation and international expansion, Viettel is well positioned to seize opportunities in the markets and take advantage of the growing demand for advanced telecommunications services and technologies. The business has the potential to continue to thrive in the constantly evolving telecommunications industry on a global scale".
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