Green Vietnam 2025: Every Consumer's Journey

Miss Thanh Ha learns about green products at the event - Photo: QUANG DINH

On March 27, in Ho Chi Minh City, Tuoi Tre Newspaper coordinated with the Vietnam Packaging Recycling Alliance (PRO Vietnam), the Ho Chi Minh City Youth Union and accompanying units to organize a workshop "Green products and services - orders from users".

With the theme "Promoting green consumption", the workshop not only analyzed changes in consumer awareness and behavior but also clarified the role of consumers in shaping sustainable production trends.

Every purchasing decision is an 'order' for sustainability from the business

Speaking at the opening of the workshop, journalist Nguyen Khac Cuong - deputy editor-in-chief of Tuoi Tre newspaper - said that in the context of increasingly serious climate change, depleted natural resources and pressure from consumers demanding environmentally friendly products, green production is no longer an option but has become a mandatory requirement for all businesses.

Journalist Nguyen Khac Cuong said a report from PwC in 2024 showed that 85% of global consumers are directly feeling the impact of climate change in their daily lives and prioritize sustainable products.

In Vietnam, according to a 2022 NielsenIQ survey, 66% of consumers are willing to pay more for brands committed to sustainability, up from 50% in 2013.

"Every purchase decision today is not just about choosing a product, but also about 'ordering' sustainability from a business. This forces businesses to change, not only to enhance their reputation and international competitiveness, but also to contribute to building a circular economy, protecting the living environment for future generations," journalist Khac Cuong shared.

Deputy Editor-in-Chief of Tuoi Tre Newspaper Nguyen Khac Cuong delivered the opening speech at the workshop.

According to journalist Nguyen Khac Cuong, in the process of changing the way of ordering, the media is the bridge between businesses and consumers, a tool to spread green messages, change awareness and consumer habits.

Recognizing this role, since 2024, Tuoi Tre newspaper and PRO Vietnam have initiated the Green Vietnam project with the support of many agencies and units. The project includes many different activities such as seminars, festivals, exploring green factories, green runs... contributing to spreading green initiatives, motivating businesses to transform.

"We aim not only to provide transparent information about green products, but also to inspire trust and support from the community, thereby encouraging businesses to act faster to meet the increasing expectations of consumers," journalist Khac Cuong affirmed.

Continuing that success, in 2025, with the theme "Promoting green consumption", the project aims to turn green consumption into a lifestyle, an inevitable trend in society. The program continues to implement practical activities such as seminars, educational programs for young people, and community initiatives to spread sustainable lifestyles.

"Green Vietnam 2025 is not just a story of businesses or the government, but a journey of all of us, conscious consumers," said Mr. Cuong.

Join hands to turn commitment into concrete action

Ms. Nguyen Thi Phuong Ha - Vice President of Vietnam Packaging Recycling Alliance, General Director of Annam Group - Photo: QUANG DINH

Ms. Nguyen Thi Phuong Ha, Vice President of Vietnam Packaging Recycling Alliance (PRO Vietnam), General Director of Annam Group, emphasized the significance of this workshop as an important milestone following the success of Green Vietnam 2024. This is not only the beginning of a series of activities throughout the year but also demonstrates the strategic partnership between PRO Vietnam and Tuoi Tre newspaper, aiming to raise awareness and promote actions on green transformation in the business community and society.

In Vietnam, more and more consumers are willing to pay more for green, sustainable products, supporting the green transition trend. However, the level of participation in environmental protection activities, such as collecting recyclable waste at home, is still limited.

According to Ms. Phuong Ha, the increasing speed of green consumption has made the transition to a sustainable model an urgent requirement. This is not only a trend but has become a prerequisite for businesses to survive and develop, in the context of consumers increasingly prioritizing environmentally friendly products, while international standards are increasingly tightening requirements on emissions and sustainability.

Vice President of PRO Vietnam emphasized the role of communication in raising public awareness, especially market-oriented education. "Through communication and the pioneering of leading enterprises, we hope to spread the long-term vision, aiming at the Net Zero goal. At the same time, PRO Vietnam and members of the alliance also expect to have a positive impact, to promote the green transition process in Vietnam", Ms. Phuong Ha shared.

Delegates follow the workshop - Photo: QUANG DINH

As a co-organizer of the Green Vietnam 2025 project, PRO Vietnam commits to accompany Tuoi Tre newspaper in implementing practical activities such as supporting the content of the Green Vietnam page, organizing seminars, visiting programs for circular production models, connecting businesses with consumers and encouraging cooperative initiatives to optimize production processes and minimize environmental impacts.

Ms. Ha also called for stronger cooperation from businesses, policymakers and the community to "turn commitments into concrete actions, promote the circular economy and realize a Green - Clean - Beautiful Vietnam".

Turn challenges into opportunities

Ms. Wei Nguyen - Digital & CRM Manager - Annam Gourmet presented a paper on Green consumption trends at home and abroad affecting production and retail - Photo: QUANG DINH

Ms. Wei Nguyen, Digital & CRM Manager at Annam Gourmet, said that climate change is strongly affecting the awareness and shopping behavior of consumers globally, including Vietnam.

She cited the GlobeScan Healthy and Sustainable Living Highlight Report 2024, which found that 45% of consumers said they felt affected by the issue. At the same time, PwC surveys also showed that more people are interested in reducing food waste, choosing sustainable products, reducing plastic, and seeking information about the environmental impact of products.

Notably, according to a PwC survey, 54% of Vietnamese consumers are willing to pay up to 10% more for products made from recycled or sustainable materials, higher than the Asia-Pacific average (50%).

However, Ms. Wei Nguyen said that the green consumption trend also poses many challenges. One of the biggest barriers is high cost, because the cost of producing green products is still higher than that of conventional goods, affecting consumers' purchasing decisions.

Therefore, to respond to this trend, Ms. Wei Nguyen emphasized that businesses need to have specific strategies in production, retail and communication.

For manufacturers, adopting a circular economy model, focusing on recycling and reusing materials, is an important solution to reduce environmental impact. Investing in research and development of environmentally friendly products is also key for businesses to increase their competitive advantage. Transparency of product information plays an important role in strengthening customer trust.

On the retailer side, Ms. Wei Nguyen said that preferential policies to encourage green consumption and packaging collection and recycling programs not only help businesses improve their image but also contribute positively to the sustainable development process. Collaborating with influencers to spread the message of green living can help raise public awareness and promote sustainable consumption behavior.

At the same time, the demand for environmentally friendly products is increasing, creating momentum for the development of organic food, renewable energy and sustainable product industries. Governments of many countries, including Vietnam, are also implementing policies to support green production, creating favorable conditions for businesses to transform.

Besides, advanced production technology not only helps businesses optimize costs but also improves product quality and competitiveness.

At Annam Gourmet, Ms. Wei Nguyen said the system has implemented many solutions to promote green consumption.

Over the years, the company has replaced more than 9.4 million plastic bags with paper and reusable bags, collected and recycled more than 7 tons of Nespresso coffee capsules, 5 tons of old batteries and tens of thousands of glass bottles.

"These figures not only reflect Annam Gourmet's efforts but also show changes in consumer behavior. Vietnamese consumers are proactively looking for sustainable products, and businesses need to grasp this trend for sustainable development," said Ms. Wei Nguyen.

She said Annam Gourmet is also a pioneer in installing Botol recycling systems in Vietnam and applying renewable energy, with more than 1,225m² of solar power systems helping to reduce more than 207 tons _{of CO2} emissions into the environment.

According to her, green consumption is not only a trend but also an opportunity and responsibility for businesses. To meet the increasing demands of consumers, businesses need to have a clear ESG strategy, from production, distribution to communication, towards sustainable development.

Dr. Duong Van Thinh - lecturer of Information Systems Faculty, University of Economics and Law, Ho Chi Minh City National University, advisor of Green Leadership Community (GLC), advisor of Design Thinking community, presented a paper on Global Green Consumption Trends - Photo: QUANG DINH

Delegates follow the workshop - Photo: QUANG DINH

Tuoi Tre Online continues to update.

The workshop "Green products and services - orders from users" was organized by Tuoi Tre newspaper in collaboration with the Vietnam Packaging Recycling Alliance (PRO VN), the Ho Chi Minh City Youth Union and accompanying units at the Majestic Hotel (Ho Chi Minh City).

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Source: https://tuoitre.vn/viet-nam-xanh-2025-hanh-trinh-cua-moi-nguoi-tieu-dung-2025032714334619.htm