According to the latest analysis from IDC, 2024 is considered a difficult year for Apple, especially after the iPhone 16 series did not meet sales expectations. Specifically, iPhone sales increased by only 0.4%, while the entire smartphone market grew by 6.2%. This growth mainly came from Chinese brands, especially the low-cost segment.
2024 is a tough year for Apple.
Analysts say that the Apple Intelligence feature, one of the highlights of the iPhone 16, is not compelling enough to convince loyal Apple consumers to upgrade to the new model as some features are not available in many regions of the world.
In addition, the Vision Pro product launched in February did not meet expectations, with lower sales than expected. This led to Apple having to adjust production and reduce the number of units as well as the production speed.
Apple's recovery plan
Overall, 2024 could be considered a difficult year for Apple as iPhone sales are not up to par and Vision Pro is not as successful as expected. To overcome the situation, Apple is planning to recover with some promising projects. Bloomberg analyst Mark Gurman said that Tim Cook is betting big on developing humanoid robots, powered by artificial intelligence (AI) technology to become assistants for humans in daily work.
In addition, Apple is also expected to launch a new iPhone model that is expected to bring high luxury and may be called iPhone 17 Slim or Air, alongside other products in the company's product family.
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