Chin-su chili sauce is no longer a strange name in Japan. With the ability to make "Ten thousand delicious dishes burst with flavor", the "national" chili sauce in Vietnam is also very popular with the people of the land of cherry blossoms. That is why, every time a new product line of Chin-su chili sauce appears on the market, Japanese food lovers are extremely excited, looking for a way to experience it as soon as possible.
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| Continuing and promoting the Go Global strategy, Chin-su launched Sriracha chili sauce at Foodex Japan 2024 |
Recently, at the Foodex Japan 2024 event held in Tokyo, Chin-su introduced the brand new Chin-su Sriracha chili sauce and immediately "stirred up" the culinary community here. Although it is a "newbie" in Chin-su's diverse chili sauce collection, Chin-su Sriracha chili sauce still creates a unique difference. Made from Vietnamese specialty chili peppers grilled over charcoal for 15 minutes, mixed with ripe red chili peppers fermented for 12 months, Chin-su Sriracha chili sauce has a deep, strong spicy flavor that explodes on the tip of the tongue when it touches, making everyone exclaim when trying it.
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| Chin-su Sriracha chili sauce has a stimulating spicy taste, making spicy lovers excited. |
In addition, Chin-su Sriracha chili sauce also retains the characteristic spicy aroma of Vietnamese chili peppers, so it is very suitable for those who are looking for a chili sauce as spicy as chili peppers for dipping, marinating, seasoning, and cooking. With a stimulating spicy taste, Chin-su Sriracha chili sauce, as soon as it was launched, made spicy lovers curious, challenging them to experience and see who could conquer the "chili god". It can be said that for true spicy lovers, Chin-su Sriracha chili sauce brings an extremely satisfying experience, spicy to the point of exclamation, but the spicier the more attractive, the spicier the more addictive.
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| Japanese diners are excited to experience Chin-su Sriracha chili sauce. |
Mr. Asahi, a diner from Akishima, Tokyo, shared:
“Chin-su Sriracha chili sauce has a flavor unlike any other chili sauce I have ever tried. I can clearly feel the natural chili flavor as soon as it touches my tongue, the spicy taste is very strong but makes people excited, once you try it, you don't want to stop.” In addition, another factor that makes the culinary community in the cherry blossom country excited and warmly welcomes Chin-su's new product is that Chin-su Sriracha chili sauce goes well with Japanese dishes. At Chin-su's booth at this year's Foodex Japan event, diners had the opportunity to enjoy Chin-su Sriracha chili sauce with a number of dishes such as Gyoza dumplings, Udon noodles, Tempura, Spicy Salmon tarta, Spicy butter scallops, etc.
Speaking about this, Ms. Hinata, who is living in Fuchu, Tokyo, said:
“It was an interesting experience to enjoy a chili sauce made from Vietnamese specialty ingredients combined with Japanese food. It was surprising that Chin-su Sriracha chili sauce blends so well with our food, making the flavor more delicious and attractive."  |
| Combining well with Japanese dishes, Sriracha chili sauce "scores points" with users in the land of cherry blossoms. |
With a warm welcome from the Japanese people, Sriracha chili sauce has made an impressive debut in the Land of the Rising Sun. Like the products launched before, Chin-su Sriracha chili sauce is expected to conquer Japanese users in the near future. It is known that domestic users do not need to wait too long because Chin-su Sriracha chili sauce will soon be sold in parallel in Vietnam.
This success once again affirms Chin-su's position in the Japanese market in particular and the international market in general. Thereby, the path of "Go Global - Bringing Vietnamese food to the world" that Chin-su is successfully taking is even more open, contributing to raising the image of Vietnamese cuisine in the global market.
Masan Consumer Corporation Address: 12th Floor, MPlaza Saigon Building, 39 Le Duan, Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam Tel: (84.28) 62 555 660 Fax: (84.28) 38 109 463 Website: www.masanconsumer.com
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