With its leading position in the branded fast-moving consumer goods industry, Masan Consumer promises to accelerate further this year, extending its double-digit growth momentum.
Outstanding revenue and profit growth
Masan Consumer (stock code: MCH) continues to report impressive business results for the fourth quarter of 2024 and the whole year of 2024.
Accordingly, revenue in the fourth quarter of 2024 and 2024 will reach VND 8,942 billion and VND 30,897 billion, respectively, up 5.3% and 9.4% over the same period last year. MCH continues to maintain strong growth momentum, with revenue and profit growing significantly compared to the general market level.
In 2024, the company will improve its NPAT Post-MI margin to 25.3%.
Notably, the company improved its full-year gross profit margin to 46.6%, up 70 basis points from 2023, thanks to its premiumization strategy in the Convenience Foods category, better mix of higher margin products and pricing strategy in key categories.
Masan Consumer products - Photo: MS
Driving the positive results were the premiumization strategy implemented in the Convenience Foods (up 8.4% YoY) and Seasonings (up 7.2% YoY), and the implementation of innovations in the Beverages (up 14.2% YoY).
Accordingly, in 2024, innovative products brought in gross revenue of VND 2,142 billion, an increase of ~87% compared to 2023.
In the international market, the company also recorded positive numbers. Revenue achieved a growth of 30.8% in the fourth quarter of 2024 compared to the same period last year.
Customers shop at WinCommerce's supermarket system - Photo: MS
With the positive trend of consumption in 2025, businesses like Masan Consumer are expected to benefit from increased consumer demand and achieve positive results, continuing to extend the double-digit growth momentum in 2025.
Listed on HoSE
In October 2024, the company announced a resolution of the Board of Directors approving the transfer of MCH shares from UPCoM to listing on the Ho Chi Minh City Stock Exchange (HoSE).
In addition, recently, MCH also announced the closing of the shareholder list on February 12 to carry out the issuance of more than 326.8 million shares.
The offering price for existing shareholders is VND10,000/share. The offering of shares at only 1/20 of the market price can create an attractive investment opportunity for existing shareholders, while helping many small shareholders to access MCH shares.
With the shareholders' approval of the plan to list MCH on HoSE and the announcement of the issuance, it can be seen that this strategic step of Masan Consumer is on track, helping to increase value for shareholders.
Targeting growth of up to 15% in 2025
Looking forward to 2025, along with the positive consumption trend, the company expects revenue to reach around 33,500 - 35,500 billion VND, an increase of 8 - 15% over the same period and EBITDA to reach 8,800 - 9,300 billion VND, an increase of 6 - 12% over the same period.
In 2025, the company will continue to implement a premiumization strategy in the Spices and Convenience Foods industry.
The unit will strengthen its market leadership in the premium segment by shifting from instant noodles to ready-to-cook meals such as "Self-boiling Hotpot", "Self-cooking Rice" and "Handheld Hotpot". Innovations in the convenience food category will help MCH capture growth in out-of-home consumption trends.
Masan Consumer products - Photo: MS
For the Beverage and Personal Home Care segment, MCH will expand the WakeUp247 portfolio and gain market share in the ready-to-drink (RTD) tea segment with new products from Tea365; restructure the portfolio to focus on building new products from Chante and Net, and participate more deeply in the personal care market.
In the international market, Masan Consumer aims to achieve growth of 20% or more by focusing on key markets such as the US, Korea, Japan and the EU with a portfolio of spices, convenience foods and instant coffee.
Source: https://tuoitre.vn/dong-luc-tang-truong-cua-masan-consumer-20250213082851051.htm
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