The Vietnam Sales and Marketing Congress (VSMCamp) and the Sales and Marketing Directors Summit (CSMOSummit) 2024 took place in Hanoi on November 22-23, with nearly 50 presentations, attracting nearly 1,000 attendees.

Speaking at the event with the theme “Sustainable Development in the AI ​​Era”, Mr. Hoang Nam Tien, Vice President of FPT Education, opened up an in-depth perspective on the impact of AI on industries and society, while emphasizing the role of education in preparing for the future.

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Mr. Hoang Nam Tien, Vice President of FPT Education, spoke at the event.

Mr. Tien emphasized that in the AI ​​era, each individual needs an “AI assistant” to support learning and development. The future of society depends not only on the acceptance of AI but also on human creativity, emotion and curiosity. AI will be an extension, but humans are still the core deciding factor.

Mr. Tien also mentioned the change in teaching methods and learning methods. In a world where AI can solve intellectual tasks, he called on everyone, especially the younger generation, to have a new mindset, always learning and developing critical thinking skills so as not to be left behind in the AI ​​revolution.

Regarding the topic of AI, Prof. Laurent El Ghaoui, Vice President of Research and Innovation, VinUni focused on some core contents connecting sustainability, AI and efficiency. He emphasized the complexity of the issue of sustainability when it intersects between technology, society and people.

From a technologist's perspective, Professor Laurent El Ghaoui not only raised important questions about how to perceive the challenges and opportunities of responding to climate change, but also made specific suggestions about the role of AI in optimizing processes, measuring efficiency and building practical solutions for Vietnam.

He emphasized the importance of measuring real performance, while encouraging Vietnamese businesses to take advantage of innovation and international cooperation to build a sustainable ecosystem and enhance the country's image on the world map.

Sharing about “The Impact of AI on Sustainable Marketing: The Next 5 Years”, Professor Marc Kramer, Lecturer of Entrepreneurship, Co-Director of VinUni MBA Program, affirmed that AI has become extremely important in life and modern tools, helping to personalize customer experiences, develop sustainable ideas and minimize environmental impact. In particular, technologies such as virtual reality (AR), augmented reality (VR) and Metaverse have opened up great opportunities for businesses in developing marketing strategies to target customers.

However, with the development of technology, the issue of ethics and user privacy has become more important than ever. Businesses need to pay special attention to privacy and personalized content, as users always want to have experiences that meet their needs without infringing on their privacy.