The peak tourist season has arrived in China’s tourism market, especially during the Chinese people’s overseas trips when the summer holidays begin. Major online travel agencies (OTAs) are seeing an increase in bookings, creating positive signs for the country’s tourism industry.
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| A tour group checks in in Tibet, China. (Source: asiaodysseytravel) |
Searches for domestic hotels and flights have increased more than 20% year-on-year, according to a report from Ctrip, one of China’s leading online travel agencies. Home-sharing platform Xiaozhu also said summer bookings in popular cities have tripled compared to 2023.
According to Ctrip, more than 70% of summer tour bookings were long-distance trips. In addition to traditional destinations, Northeast China saw a 40% year-on-year increase, while Southwest China saw a 25% increase. Data from Tuniu.com shows that in July, more than 50% of all trips were domestic long-distance trips. Meanwhile, Xiaozhu also reported that cross-province tours accounted for 71% of total bookings.
Not only domestic, overseas tours are also expected to increase sharply this summer. The number of international flight bookings on Qunar.com has increased by 150% compared to the same period last year, indicating strong demand for overseas travel during this year's summer vacation. Qunar.com estimates that this demand will return to the remarkable level of 2019.
Visa-free policies for some popular tourist destinations in Asia for Chinese tourists have contributed significantly to this growth. Data from Qunar.com shows that 9 out of 10 international destinations booked for air travel are in Asia, highlighting the increased demand for “Asian travel”. Average international airfares and hotel prices have dropped by at least 20% compared to the same period last year.
According to Zhu Keli, director of the China New Economic Research Institute, the booming Chinese summer tourism market not only demonstrates the huge potential and growth opportunities of the domestic tourism industry, but also reflects the economic vitality and changes in people's travel habits. In recent years, Chinese people's income has increased and their awareness of leisure and travel has also improved. They tend to seek new experiences, explore foreign destinations and go on long-distance travel.
In addition, online travel agencies in China have also developed rapidly in recent years, providing users with convenient and flexible booking services for hotels, airline tickets and tours. The development of technology and the Internet has created a platform for Chinese people to easily search and book travel services, while helping travel agencies reach and serve customers effectively.
The Chinese government's tourism support and promotion policies have also played an important role in the development of the tourism industry. Visa exemptions and discounts on airfares and hotels have facilitated Chinese people's overseas travel. This is a great opportunity for tourist destinations in the region and around the world to attract Chinese tourists and increase tourism revenue.
With the development of China's tourism industry and the increasing demand for travel among its people, there are many growth opportunities for tourism enterprises. Travel companies can take advantage of this opportunity by offering attractive tour packages, creating unique experiences and serving customers better. At the same time, tourist destinations can improve service quality and create attractive activities and events to attract Chinese tourists.
However, it should be noted that sustainable development of tourism must go hand in hand with protection of the environment and local culture. Tourist destinations need to maintain a balance between improving tourism infrastructure and protecting local natural, cultural and historical resources. In addition, ensuring safety and a good experience for tourists is also an important factor for China's tourism to continue to develop.
Source: https://baoquocte.vn/bung-no-du-lich-mua-he-trung-quoc-tiem-nang-va-co-hoi-tang-truong-276924.html
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