On the occasion of the new spring of At Ty 2025, Dr. Nguyen Trung Khanh - Director of the Vietnam National Administration of Tourism (Ministry of Culture, Sports and Tourism - VHTTDL) shared openly about the issues of Vietnam Tourism (DLVN) in the new period - a period considered a breakthrough with new momentum, new resilience, in line with the nation's rising era...
Director of Vietnam National Administration of Tourism Nguyen Trung Khanh
It can be said that 2024 is a year of "difficulties on top of difficulties" for the economy in general, and tourism in particular. There are unexpected fluctuations, such as natural disasters and floods that directly impact and cause severe damage to the country's socio-economic life. In addition, the unstable political situation, complex conflicts in many countries, difficulties of the world economy, climate change... indirectly affect all activities, and tourism is no exception.
Despite facing countless difficulties and pressures, the tourism industry has always received the attention and direction of the Party, the Government, and the Prime Minister; timely solutions from the Ministry of Culture, Sports, and Tourism; effective cooperation from ministries and branches; determination and efforts from the entire industry from management agencies, localities, travel, accommodation, transportation, and service businesses and the contributions of tourism workers across the country. Thanks to that, DLVN has seized every opportunity, strived to overcome difficulties and challenges to break through and achieve results recognized by the Party, the State, and the people.
In 2024, Vietnam tourism will welcome about 17.5 million international visitors; serve about 110 million domestic visitors; tourism revenue is estimated at 840 trillion VND. Along with that, many key tasks of the industry have been implemented. Tourism continues to make important contributions to the national economy, gradually becoming a spearhead economic sector in the spirit of Resolution 08-NQ/TW of the Politburo.
I think that the achievements of tourism are not only reflected in "measurable" figures, but also in many other aspects. We see that the whole society is very happy with the interest and support for the tourism sector. The most noticeable thing is the civility and friendliness of the community towards tourists, contributing positively to spreading the message that Vietnam is safe, friendly and attractive to international tourists and friends. Second, is the strong participation of localities and businesses in investing in infrastructure, accommodation and services... Investment resources have created a new look in many localities across the country, many new projects and works have come into operation with many new spaces and new forms, not only creating modern infrastructure, promoting tourism development but also serving people and society... These things are very meaningful in promoting the role of a driving force to promote many other industries, professions and fields; as well as spreading the image and position of Vietnam in the international arena.
Deputy Minister of Culture, Sports and Tourism Ho An Phong, Director of Vietnam National Administration of Tourism Nguyen Trung Khanh at the Tourism - Cinema Promotion Program in the United States
* In 2024, Vietnam Tourism will make a strong impression, not only shining with many major awards continuing to be named but also showing initiative in tourism promotion and advertising with innovative methods and ideas, creating strong communication effects. What is your comment on this aspect?
Last year, DLVN continued to be internationally honored at many major awards. At the national level, in 2024, Vietnam was voted “Leading Heritage Destination” for the 5th time. World's Best Golf Destination" (2019, 2020, 2022, 2023, 2024); 8th time voted as "Asia's Best Golf Destination" (2017, 2018, 2019, 2020 2021, 2022, 2023, 2024); 6th time voted as "Asia's Leading Destination" (2018, 2019, 2021, 2022, 2023, 2024); 2nd time voted as "Asia's Leading Heritage Destination" Asia” (2020, 2024) and was voted “Asia’s Leading Natural Destination” for the third time (2022, 2023, 2024). In November 2024, in Cartagena de Indias, Colombia, the United Nations Tourism Organization (UN Tourism) named Tra Que Vegetable Village (Quang Nam) as “Best Tourist Village 2024”…
Through the awards recognized by the world, we see the special appeal of DLVN on the international tourism map. To further spread the image of Vietnam to the world, the Vietnam National Administration of Tourism continues to advise the Ministry of Culture, Sports and Tourism to promote and advertise to attract more international visitors to Vietnam to experience and explore.
In 2024, in addition to tourism promotion programs implemented by the Ministry of Culture, Sports and Tourism in key markets and potential markets, the "Vietnam Tourism - Cinema Promotion Program in the United States" is considered one of the key tourism promotion events. This can be called a "highlight" in promoting the image of the country, people and culture, Vietnam tourism through cinema; introducing Vietnam not only as an ideal destination for tourists but also as an attractive destination for filmmakers, film directors and leading actors in the world. It can be said that the innovation in methods and content of promoting Vietnam tourism through the field of cinema has introduced a comprehensive view of the potential and strengths of Vietnam tourism and cinema. The program has effectively utilized international media, from newspapers, television, social networks and the influence of celebrities..., thereby, the image of Vietnam has been strongly spread.
In At the 10th National Foreign Information Awards Ceremony in 2024, the video clip "Nha Trang - Khanh Hoa: Touching your heart!" directed by the Vietnam National Administration of Tourism and the Tourism Information Center, in coordination with the Khanh Hoa Provincial Department of Tourism, was honored to receive the Third Prize. The video clip has contributed to promoting Vietnam Tourism, bringing the image of Khanh Hoa - Vietnam closer to tourists.
*DLVN has had a strong recovery and impressive growth after the severe impacts of the COVID-19 pandemic. Can this moment be considered a new "milestone" in the development history of the tourism industry, sir?
After more than 2 years of Vietnam reopening tourism activities (March 15, 2022), the number of international visitors to Vietnam has recovered positively. In 2024, the number of international visitors to Vietnam will reach about 17.5 million, returning to the milestone of 2019 (the period when Vietnam tourism had the highest growth rate). This result is thanks to the attention of the Party, the direction of the Government and the Prime Minister in providing orientations and policies to remove difficulties and obstacles for tourism; synchronous solutions of the culture, sports and tourism sector and the close coordination of ministries, branches and localities, especially the efforts of the tourism business system and the tourism community in promoting tourism. It is necessary to emphasize policies on visas, entry and exit; Innovation, improvement of product and service quality and tourism promotion activities in many key and potential markets have had a strong impact on attracting international visitors to Vietnam after the COVID-19 pandemic.
With the growth rate of tourism in recent times, international recognition, and strong internal movements, we have full confidence in the resilience of Vietnam's tourism industry in the coming time. This can be considered a turning point. Vietnam's tourism industry is always ready to enter a new period of development with new momentum and resilience.
Vietnam's booth at WTM London 2024 attracts the attention of many customers
*Sir, to promote acceleration, breakthrough, in-depth growth, and meet the requirements for Vietnamese tourism in the new context, what is the orientation of the tourism industry?
With a focus on depth, quality, professionalism, sustainability, and brand, DLVN will focus on improving service quality; focusing on building increasingly classy products to bring truly unique and impressive experience values to tourists.
The tourism industry will synchronously implement specific tasks and solutions stated in Resolution 82/NQ-CP and Directive 08/CT-TTg of the Government and Prime Minister, meeting the requirements in the new context to promote the development of the industry, adapting to conditions in the new development stage. In particular, it will focus on implementing from innovating tourism promotion methods to proposing mechanisms and policies to facilitate tourism activities...
All these solutions aim to promote comparative advantages, improve service quality, position tourism brands, etc., thereby increasing the attraction of international visitors and improving the effectiveness of tourism activities' contributions to the country's socio-economic development in the new period.
In 2024, tourism promotion and advertising activities have been widely deployed, especially in key markets, markets in countries with upgraded strategic partnerships, comprehensive strategic partnerships... The scale, quantity and frequency of promotion and advertising are proof of the proactiveness and creativity in implementing the Prime Minister's direction, the determination to innovate in both form, content and methods of tourism promotion, harmoniously combining state resources and social resources.
We have great potential for tourism development, especially natural resources, scenic spots, historical sites, cultural heritages, especially those recognized by UNESCO... DLVN will continue to focus on researching and developing unique tourism products, of the scale of the destination, to introduce to international friends, actively contributing to promoting the country's image, while enhancing product value and competitiveness.
* On the occasion of the New Year of the Snake 2025, do you have anything else to share with TRAVEL+ readers?
Vietnam's tourism industry is facing new opportunities to affirm its position as a key economic sector for the country's socio-economic development, meeting the requirements of the Party, the State and the people's expectations. Although the tourism industry has made efforts to overcome difficulties to accelerate, in the face of the new situation, it continues to need attention and direction to implement macro solutions, creating favorable conditions for tourism to promote its competitive advantages, exploit development space, create a spreading momentum, and contribute increasingly positively to the country's development.
On the occasion of the New Year, on behalf of the Vietnam National Administration of Tourism, I would like to express my deep gratitude for the attention and direction of the Party, the Government, the Prime Minister; the cooperation of ministries, branches and localities; the contributions and coordination of domestic and foreign organizations; the support of domestic and international media for the tourism sector in the past time. I hope to continue to receive more attention, direction, support and deeper cooperation in the coming time so that Vietnam tourism can make a breakthrough in the new period.
Along with that, I would like to thank businesses, the tourism community and those working in the tourism sector who have always tried to promote their internal strength, overcome difficulties and challenges to contribute to the overall achievements of the whole industry. I believe that tourism will have a strong rebound, contributing to the new era - the era of national development.
Happy publication Travel+ closer and closer to readers! Wish readers Travel+ Enter 2025 with lots of new joy!
*Thank you Director Nguyen Trung Khanh!
According to Vietnam National Tourism Administration
Source: https://bvhttdl.gov.vn/tao-dong-luc-moi-suc-bat-moi-cho-du-lich-viet-nam-20250203084748548.htm
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