Soft power of organizations, seen from a large-scale corporate culture event

Inspirational Leadership

Corporate culture always starts with leadership. When an organization has leaders who understand the importance of culture, and are dedicated to implementing it, the results will be very different.

At the SHB and T&T Group Cultural Festival, Chairman of the Board of Directors Do Quang Hien was the inspiration, the center connecting the spiritual strength of the organization. When he opened his speech with the words "I love you, I thank you," the entire space of My Dinh Stadium exploded with the cheers of 15,000 people. The participation of leaders in the cultural festival is a symbol of the highest commitment to the things that the organization believes in.

At the event of SHB and T&T Group, that symbol of commitment was continued by the image of a torch burning with sacred fire from Hung Temple, passed from leader to leader and brought back to SHB Vice Chairman Do Quang Vinh and T&T Group Vice Chairman to light up My Dinh National Stadium. It is both a wish to inherit and spread the sacred spirit of the mountains and rivers, and an aspiration to shine in the future. A strong organization is one that knows how to respect the past, preserve core values, and at the same time is ready to innovate to go further. It is not only a moment of pride but also a strong affirmation: every step forward today is built on the foundation of history, every future achievement bears the mark of eternal values.

That symbol was further emphasized when the two young leaders Do Quang Vinh and Do Vinh Quang sang together a song about SHB and T&T Group, with the participation of employees from all over the country. They sang with love, with pride, with trust in those who are leading, continuing, and standing side by side. The spirit of firmly entering a new era begins with the confidence in the leadership of the leaders.

Previously, at the Megafest event, senior leaders of SHB and T&T Group led the coalitions to actively participate in activities and performances. The participation of leaders on all fronts, at all important moments always has great appeal, high persuasiveness, and inspiration. In cultural management, the role of leadership is extremely important. You cannot motivate, inspire, and arouse solidarity in employees when you are not present there.

Connected thinking creates synergistic power

The way SHB and T&T Group connect everything with culture is worth learning. First of all, it is the integration of corporate culture with national culture. Many symbols of Vietnamese culture, from the patterns on bronze drums to the image of Lac birds, from torches to drum sounds that have been attached to the Vietnamese consciousness... are present, interwoven, and reminded in the special performances of SHB and T&T Group. The stature and mindset of a business for the strength of the nation is shown right in the way that business is proud of its national culture, integrating its culture into a larger flow of the country's culture, from which it develops, from which it endures.

In every part of the country, the presence of SHB and T&T Group is not only the contribution through big projects, but also the love and respect for each regional identity. Watching SHB and T&T Group people perform dances of the Northwest, the sounds of Hanoi, the colors of Hue, the folk songs of the West, the dance steps of Ho Chi Minh City, we understand that culture is not only the glue that binds them together, but also the spiritual strength for them to go far, and go together.

There was an extremely beautiful image in the event, that is when the national flag of Vietnam and the two flags of SHB and T&T Group were carried in front of 15,000 people and were raised in the most solemn ceremony. In the sacred moment, when everyone turned towards the flag and sang the National Anthem, not only was a record created, but a new commitment was formed. A commitment to a sustainable future of the country, of the business, and of each person, built by love for the Fatherland and pride in the place where they belong. When the national spirit leads the business ideal, everyone puts their hands on their hearts and raises their heads confidently entering the new era.

Building a corporate culture is not simply about shouting slogans. It needs to truly make every employee, at any level, believe in the great mission, in the long-term vision, and touch their hearts. And they must see it reflected in everything around them. In the big event of SHB and T&T Group, cultural touchpoints can be seen almost everywhere: The exhibition corner is very delicately decorated with lotus flowers, the flower of the Vietnamese people, displaying a lot of information about key national projects, showing the vision of the business in the common vision of the country, while in the entertainment area, many fun games cleverly integrate everyday cultural behaviors. The SHB iLOVE T&T couple logo is both a check-in photo spot and a reminder to live with core values ​​every day (iLOVE stands for I live our values ​​everyday). Even the way they recreated proud moments of Vietnamese football in Changzhou and in the recent AFF Cup final is a symbol of solidarity, the spirit of never giving up, and the will to strive for miracles...

Preserving identity and philosophy

If culture is understood as transformation for good things, then the way this event is organized is also a manifestation of culture. People are the subject in all activities and SHB and T&T Group did not hesitate to invest to give their own employees the best experiences. Many people that day were workers and employees directly involved in production and business on the front lines, coming to the capital for the first time, meeting the highest leaders of the group for the first time, participating in a cultural event on an unprecedented scale for the first time. They were both spectators and participants in their own event, and together with unfamiliar colleagues, creating a record. All of that will help them understand more, be more proud of their organization, and also see their work as having greater meaning. When returning to their daily work, they will certainly bring with them not only beautiful memories and deep impressions, but also the desire to do better and try harder, from their own hearts.

Both SHB and T&T Group have the word Heart in their core values, and that Heart is consistently and very... sincerely expressed in the event. Just looking at the arrangement of the parade team, you can see that. The frontline employees are the first group in the parade. That is a way to show respect for their daily contributions. The last group is the family of the employees, the final honor is reserved for a strong rear. They are an indispensable part of SHB and T&T Group. The philosophy of leaving no one behind was lit up in an extremely emotional moment, when Chairman of the Board of Directors Do Quang Hien and 15,000 people took a minute of silence to pay tribute to our ancestors, the heroic martyrs, who gave us what we have today. In the vast, colorful space, in that quiet moment, the Heart of SHB and T&T Group resounded, echoed far, and shone most beautifully.

The word “Heart” carries the message that SHB and T&T Group people wholeheartedly believe in the leadership of the Party and the Government in a new era, the era of national development. Erasing all differences in rank, seniority, profession, distance, region… all SHB and T&T Group people come together as one, creating a new strength, inspired by culture and continued by culture, to accompany the business and the country.

Culture is both the identity and the unique strength of each enterprise. The event of SHB and T&T Group once again affirms, at a higher level, that culture can go from inside the enterprise to the outside, keeping pace with new changes, and creating a unique competitive advantage that cannot be copied. When the culture of an enterprise is built with a great mission, with a long-term vision, and has core values ​​that are true and healthy within the organization, it will be the driving force to connect and promote each person to develop and succeed together. And when corporate culture is integrated into national culture, it will contribute to enriching the cultural identity of a country's business, helping the enterprise to survive with the country.

(Le Quang Vu, CEO of Blue C, corporate culture consultant)

Source: https://thanhnien.vn/suc-manh-mem-cua-to-chuc-nhin-tu-mot-su-kien-van-hoa-doanh-nghiep-tam-co-18525040117014063.htm