“Undercurrents” in the real estate market at the end of the year

Policy changes, the launch of new projects and attractive sales strategies from large corporations are creating an "undercurrent" for the real estate market at the end of the year.

Policy changes, the launch of new projects and attractive sales strategies from large corporations are creating an "undercurrent" for the real estate market at the end of the year.

The Southern market is witnessing positive movements. Notably last week was the cooperation between Bcons Group and Tan Dong Hiep Group. These two units officially started construction and launched the Tan Dong Hiep Apartment Complex Project (Di An City, Binh Duong Province). This is a project that is expected to contribute significantly to changing the urban appearance of this area.

“Bcons's choice to cooperate with Tan Dong Hiep - a unit with strengths in project development in Binh Duong, not only aims to take advantage of the strategic location of Di An area, but also creates a breakthrough in connecting infrastructure and urban development here,” said Mr. Le Nhu Thach, Chairman of the Board of Directors of Bcons Group.

In addition, the Southern market also welcomed a series of new projects such as the Conic Boulevard project (Binh Chanh district, Ho Chi Minh City). The project's marketing and distribution unit announced an attractive price of 37 million VND/m2.

Accordingly, in addition to paying a low starting price of only VND 450 million (equivalent to 15%), customers are supported with a financial plan from Viet A Bank up to 85%, preferential interest rates for 18 months and principal grace period of up to 60 months. In addition, customers who buy apartments at this time will enjoy a discount of up to 15%, along with a furniture gift package worth up to VND 130 million.

Similarly, in Dong Nai and Long An, in addition to ongoing projects such as Aqua City, Gem Sky World, Swan Bay, Cu Lao Phuoc Hung..., Daewoo E&C recently announced that it will cooperate with Taekwang Vina to invest in a project in Nhon Trach. Also in the last quarter of the year, Prodezi Long An announced that it will launch the La Home project in Ben Luc district.

Along with the excitement of supply, investors are increasingly implementing stimulus policies to attract customers in the year-end season. For example, the Opus One apartment project is offered for sale at prices starting from VND83 million/m2, with incentives of giving away vouchers worth VND100 million and supporting payment progress up to 2.5 years.

Khai Hoan Prime project applies a policy of only needing to pay 20% of the product value in advance until receiving the house, then paying 1% of the value in installments each month and receiving interest support for 24 months.

In Binh Duong market, TT Capital applies flexible policies for TT Avio Project (Di An City), when customers only need to pay 10% of the initial value and pay 1% in installments each month, with interest support for 24 months.

It is easy to see that, to convince customers to "put down money", most investors do not choose to directly reduce prices, instead, they use indirect discounts through attractive incentive packages.

As for brokerage businesses, to boost sales, they make the most of social networks to reach customers more effectively.

Channels such as Facebook, Zalo, TikTok, YouTube are fully exploited to promote projects, provide online consultation and boost sales activities. These forms not only help businesses expand their potential customer base, but also create convenience in interacting, answering questions and closing deals quickly.

However, according to Mr. Huynh Thanh Hai, Deputy General Director of ERA Vietnam Real Estate Company (ERA Vietnam), technology does not replace humans, but only plays the role of a support tool.

“Technology helps reduce workload and improve efficiency, but skills such as consulting, building relationships and understanding customer psychology are still values ​​that AI cannot yet take on,” said Mr. Hai.

Regarding the use of TikTok in real estate marketing, Mr. Hai assessed that this platform has the ability to quickly build brand recognition, but to create sustainable value, it needs to be combined with other platforms and strategies. In addition, Mr. Hai also expressed concern that some young real estate brokers are too dependent on technology, leading to neglect in developing core skills of the profession.

“Technology can make young brokers lose focus on traditional skills. Therefore, we need to find a balance, using technology to support but not forgetting the fundamental values ​​of the profession,” Mr. Hai advised.

Sharing the same view, Mr. Nguyen Thai Binh, General Director of Dong Tay Land Joint Stock Company added that although it is slower, the sustainable development strategy will bring stability and trust to customers.

“Rapid development often comes with many risks, especially in the real estate sector. Sustainable development, although slower, ensures stability and customer trust. This is important in the long term,” said Mr. Binh, adding that the real estate brokerage profession is currently at an important crossroads, facing many challenges but also many opportunities. The application of technology, especially AI, is becoming the key to helping brokers optimize their work and enhance service value. However, to truly go far, each broker needs to constantly update their knowledge, practice professional skills and focus on building a solid personal brand.

Source: https://baodautu.vn/batdongsan/song-ngam-tren-thi-truong-dia-oc-dip-cuoi-nam-d231462.html