Although it is not yet the God of Wealth's day, many gold shops in Hanoi are already bustling with buyers and sellers. In addition, unique products "following" the God of Wealth's day such as gold jar cakes, gold bar cakes, God of Wealth lucky money envelopes... are also sought after by many families.
Instead of spending a large amount of money and waiting in line to buy gold, Ms. Nguyen Thi Thu Ha (Cau Giay District) chose to order gold bar-shaped mooncakes and a bag of golden rice to place on the altar on the God of Wealth's day. Ms. Ha said: "The price of SJC gold bars and gold rings is currently quite high, exceeding 90 million VND/tael, an increase of more than 1 million VND/tael compared to before Tet. At reputable gold shops, people have to queue for many hours to buy gold. I decided to buy edible gold products at a low cost, but still have spiritual meaning on the God of Wealth's day."
9999 gold bar-shaped baked goods, fortune cakes... are sought after to worship the God of Wealth.
In recent days, Healthy Food Production and Trading Company Limited (Bac Tu Liem District) has produced hundreds of gold jar-shaped cakes every day, mainly products ordered by customers. Mr. Nguyen Thu Vinh, Director of the company, said: "Right after Tet, many customers contacted to order Than Tai cakes, the number increased by about 50% compared to last year, this is also the best-selling product at the store".
It is noted that cake shops on Dao Tan Street (Ba Dinh District), To Hieu Street (Cau Giay District)... are also selling many gold jar-shaped cakes and God of Wealth cakes with a variety of designs and sizes. Most customers who order cakes will choose a model online in advance, then the shop will deliver the cake to their home on the God of Wealth's day.
Gold jar shaped cake is a "best seller" product on God of Wealth day because it is suitable for many ages.
According to a market survey, gold jar cakes cost from 400,000 to 600,000 VND/piece, depending on the design and size. Baked cakes and gold bar-shaped xu xue cakes cost from 20,000 to 30,000 VND/piece. Lucky money envelopes for the God of Wealth, jars of God of Wealth salt and rice, and golden rice grains cost only 10,000 to 40,000 VND/product. The closer the God of Wealth's day gets, the more orders increase.
Bakers are busy with orders before God of Wealth's day.
Forecasting the consumption trend on God of Wealth Day, Ms. Nguyen Thanh Thuy (Cau Giay District) imported a large quantity of God of Wealth lucky money envelopes, jars of salt and rice, golden rice grains... for sale. Just a few hours after posting on social networking sites, Ms. Thuy received hundreds of messages asking about the product; at the same time, she "closed" many orders via livestream.
"From the third day of Tet until now, there are wholesale customers who have bought up to 1,000 God of Wealth red envelopes to sell. Once they are sold out, people order more. Retail customers usually order 10-50 red envelopes. This gift is low cost, but eye-catching, suitable for giving on God of Wealth day for luck, so many people are interested in buying it," said Ms. Thuy.
Lucky money for the God of Wealth, golden rice... are products that symbolize luck and fortune, and are widely sold on social networking sites.
According to cultural experts, from a spiritual perspective, buying gold on the day of the God of Wealth is to meet people's legitimate needs and create motivation to strive in the new year. However, depending on the conditions, each family can choose to buy or not buy gold on this day. Similarly, eating gold-shaped cakes or gold bars only has spiritual meaning, and should only be purchased according to each family's preferences. Do not be superstitious and believe that buying gold and eating gold cakes will bring prosperity all year round...
The Doan/Tin Tuc Newspaper
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