The event was attended by tourism ministers from 10 ASEAN countries, the tourism business community, and international media. On the Vietnamese side, there was the participation of Mr. Nguyen Van Hung - Minister of Culture, Sports and Tourism, head of the delegation.
This is a prestigious award of the ASEAN tourism industry, aiming to honor and develop the brands of businesses, high-quality tourism products and services in the region. Previously, SECC was also honored to receive the "Vietnam's Leading Conference and Exhibition Center" award from the prestigious international organization World Travel Awards in 2021, 2022 and 2023.
Mr. Nguyen Tien Dat (right) - General Director of SECC - received the ASEAN MICE award presented by the Minister of Culture, Sports and Tourism of Vietnam on behalf of the Southeast Asia Tourism Forum 2024 on the evening of January 26 in Laos.
"The award is not only a prestigious recognition, bringing pride to SECC, to Vietnam's MICE service industry, but also a great opportunity to promote and enhance the effectiveness of Vietnam's tourism promotion and national destination brand. Through a rigorous evaluation process from the Organizing Committee, SECC has proven its excellence and superiority in high standards of facilities and quality of MICE organization services at regional and international levels" - Mr. Lieu Nhat Hung, Head of Sales - Marketing Department of SECC, commented.
SECC is an international standard exhibition, fair and event center.
Held annually, rotating among the 10 member countries of the Association of Southeast Asian Nations (ASEAN), the ASEAN Tourism Forum (ATF) is the largest event within the framework of ASEAN tourism cooperation, where Vietnam participates most extensively and effectively. Every year, based on the ASEAN Tourism Standards, Vietnam selects and nominates outstanding organizations, business units, destinations, enterprises and individuals to receive the ASEAN Tourism Awards on the occasion of the ASEAN Tourism Forum (ATF).
In 2023, the economy is gradually recovering, the exhibition, conference, seminar and event industry is also gradually stabilizing. With that positive picture, SECC has made many efforts to successfully complete its business goals, with total revenue of 378.8 billion VND, up 22% compared to the plan, up 89% compared to 2022 and up 5% compared to 2019 before the Covid-19 pandemic; gross profit reached 191.7 billion VND, up 47% compared to the 2023 plan, up 158% compared to 2022 and up 17% compared to 2019.
In 2023, SECC will serve over 62 exhibitions and events, attracting over 1.6 million domestic and international visitors.
In 2023, 62 indoor and outdoor exhibitions and events were held at SECC with more than 1.6 million visitors from more than 50 countries and territories. In particular, specialized exhibitions, organized annually, have had good growth, using almost the entire area of SECC such as: Hawa, Vifa, Saigontex, Shoes Leather, Vietnam Plas... There are 7 new exhibitions with a variety of topics held at SECC such as: Hawa Expo, Global Sources, VN logistic, CBEE, Inter Foam, OCTP, Vicam. In addition, SECC is also a place chosen by many trusted companies to organize leading events, typically events of major brands such as Unilever, Prudential, Herbalife, Bosch, Unicity, ACB bank, Techcombank. In addition, SECC is also the venue for international music festivals such as Rapviet Concert, The Masked Singers Concert, Adex K-pop Concert, The Chill Fesh, "Dreamy Cities" and other large-scale events such as F&B Festival...
In 2023, SECC also put into operation many new services, giving organizers more options such as hoist services, improved quality electrical equipment, outdoor tent services equipped with refrigeration systems, compressed air services in exhibition halls A - B... increasing convenience and safety in organizing exhibitions and events at SECC.
SECC is a joint venture between Saigon Tourist Group (Saigontourist Group) with 60% capital contribution and Phu My Hung Development Corporation (Phu My Hung Development Corporation) with 40% capital contribution. On October 30, 2008, Exhibition Hall A welcomed its first event. On April 26, 2022, Exhibition Hall B officially came into operation.
SECC indoor events can accommodate over 11,000 guests at a time. SECC outdoor events can accommodate around 20,000 guests at a time.
" Saigontourist Group identifies MICE tourism as one of the key products, especially contributing to the implementation of Resolution 98 of the National Assembly on piloting specific mechanisms and policies for the development of Ho Chi Minh City. With the direction and support of the leaders of the City Party Committee and the Ho Chi Minh City People's Committee, Saigontourist Group and Phu My Hung Development Corporation always pay special attention to supporting and creating the best conditions for the activities and development of SECC. We hope that the international awards and achievements of the unit in 2023 will be the driving force for SECC to continue to contribute to the recovery and breakthrough in tourism, trade and services in Ho Chi Minh City and Vietnam after a period of serious impact by the Covid-19 pandemic " - Mr. Pham Huy Binh, Chairman of Saigontourist Group, shared.
Located at the gateway to the city and surrounded by the four busiest main roads of the Phu My Hung New Urban Area, SECC is currently the only place in the country and one of the exhibition halls in Southeast Asia that meets international standards in terms of technology, construction and space of the exhibition industry. The halls are designed to accommodate large-scale events and exhibitions with open, column-free spaces. The total area of the halls is up to 18,000 m2 , along with supporting functional spaces and a system of multi-scale meeting and conference rooms that can be flexibly changed to suit all requirements. Outside is a continuous and large campus of more than 22,000 m2 , an ideal space to host outdoor events for tens of thousands of attendees.
Many famous Miss events are held at SECC
The restaurant area serves a variety of Asian and European cuisines along with many other types of rich food services; convenience stores, ATMs, backup battery services... are also located in many areas to serve customers. SECC also owns the largest parking lot with a capacity of up to 1,000 cars and 3,000 motorbikes, of which the parking area in the basement of lobby B can serve 220 cars and 440 motorbikes at the same time.
During 18 years of journey and development, SECC has been honored to become a trusted venue for prestigious and long-standing international exhibition chains such as Ho Chi Minh City International Tourism Fair, Vietnam International Furniture and Handicraft Export Fair, International Exhibition and Conference on Processing - Packaging Technology in Vietnam, International Seafood Exhibition, International Exhibition of Textile and Garment Industry and Equipment - Raw Materials for Fabric Industry, ... along with a series of influential events such as Miss Universe Vietnam, Miss Global, WeChoice Awards, RapViet, Adex Kpop Super Concert, Ravolution, The Chill Fest, Crystal Rave ...
SECC is an event venue that has set record numbers such as a trade fair with up to 2,500 booths, a gala dinner serving over 4,000 guests, a music festival attracting over 30,000 spectators, 750 exhibitors in the same international exhibition, and the number of visitors at an exhibition event reaching 120,000 people.
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