SABECO continues to be famous at the World Beer Awards 2024

Among them, Lac Viet Beer and Saigon Export Beer were awarded the gold prize and recognized as the best beer compared to similar products. Saigon Export Premium Beer and Saigon Special Beer were awarded the silver prize.

Most notably, Lac Viet Beer is proud to be awarded the title of “World’s Best Light Lager” when compared to other competitors in the beer category with alcohol content from 2.6 to 4.5%.

The recognition from this prestigious Beer Award is a testament to SABECO's enduring commitment to continuous improvement, towards excellence and superior quality in the beer industry.

The World Beer Awards are renowned for celebrating the best beers from around the world and received thousands of entries this year. Despite competing in a highly competitive group, SABECO’s Lac Viet Beer stood out, successfully impressing the judges with its balanced and refreshing taste.

Mr. Lam Du An - Deputy General Director in charge of production technology of SABECO - shared: “We are proud to receive this prestigious award. This award is a testament to the hard work and continuous dedication of the entire SABECO team. It shows our steadfast commitment to creating delicious world-class beer for customers.”

Saigon Special Beer was awarded Silver at the 2024 World Beer Awards. Photo: SABECO — Saigon Beer brand continues to make a strong impression by maintaining its position as the Top 2 most purchased beverage brand in rural Vietnam in 2023. Photo: SABECO

SABECO’s beer products are recognized for their superior brewing skills. With carefully selected ingredients and advanced techniques, SABECO’s beer products offer an appealing balance between the gentle bitterness of hops and the sweetness of malt. Therefore, SABECO’s products are always the ideal choice for beer lovers who are looking for a light experience but still rich in flavor.

The World Beer Awards jury, comprised of respected industry experts, awarded SABECO for its outstanding and consistent quality. The award not only demonstrates the expertise of SABECO’s brewers in brewing and creating quality products, but also demonstrates the growing influence of Vietnamese beer products in the global beer market.

According to Mr. Lester Tan - General Director of SABECO, “Winning this award is not only an important milestone for SABECO but also a source of pride for the Vietnamese beer industry. It is a strong encouragement for us to continue our journey of innovation and excellence and we look forward to creating more excellent beers for the beer market in Vietnam and the world. We continue to aim to produce quality beer, always upholding the unique cultural heritage of Vietnam, while creating new standards in the world. Investment in product research and development together with a deep passion for producing quality beer will help us maintain our leading position in the industry."

According to Kantar's Vietnam Brand Imprint 2024 report, Saigon Beer brand continues to make a strong impression by maintaining its position as the Top 2 most purchased beverage brand in rural Vietnam in 2023, with a growth of 10.5% in purchase occasions and 8.1% in purchase rate.

Moreover, overcoming the difficulties during the COVID-19 social distancing period and inflation, Saigon Beer has made a breakthrough by increasing 9 ranks to enter the top 10 most chosen brands in the beverage industry in urban areas of 4 major cities with an impressive growth of 57.5% in the number of purchase occasions and 30.4% in the rate of purchasing households.

After nearly 150 years of establishment and development, Saigon Beer of Saigon Beer - Alcohol - Beverage Corporation (SABECO) has affirmed its position as a "national" beer brand in the hearts of Vietnamese people. With continuous efforts, continuous improvement and listening to consumers, Saigon Beer has been in the Top 5 most purchased beverage brands in rural areas for 7 consecutive years.

Saigon Export Premium Beer also won Silver at the 2024 World Beer Awards. Photo: SABECO — Saigon Export Premium Beer also won the Silver Award at the 2024 World Beer Awards. Photo: SABECO

According to Kantar, to achieve these remarkable achievements, Saigon Beer, as a traditional brand trusted and loved by consumers, has constantly strived to improve its products, innovate its image, and enhance the customer experience. In 2023, its main product line, Saigon Beer, will continue to attract a large number of buyers.