Businesses seize business opportunities during Tet

The Lunar New Year is the busiest time of the year for business, and it is also an opportunity for businesses and production and trading establishments to increase revenue, making up for the low months. Therefore, as the Lunar New Year approaches, businesses are still making efforts to ensure orders and serve consumers during the Tet holiday.

Winmart supermarket in Phu Tho town prepares a variety of products to serve consumers.

For food and beverage manufacturing enterprises, since the beginning of the fourth quarter of 2024, enterprises have accelerated production and brought products to market to serve the biggest business season of the year. Despite facing challenges due to high prices of materials and input materials, many enterprises have persisted in maintaining quality, launching new products, and improving existing products. At the same time, they strictly adhere to standards and regulations and aim for clean and safe production to meet the increasingly high demands of the market.

On the occasion of Tet this year, Hoai Trung Tea Company Limited (Chi Tien Commune, Thanh Ba District) brought to the market over 1 ton of various types of green tea. The products are diverse in types such as: Dinh tea, jasmine tea, special green tea, lotus tea... Ms. Bui Thi Mao - Director of the Company said: "The Company pays special attention to product quality as well as packaging design to suit consumer tastes. The products are packaged in luxurious and elegant packaging such as vacuum bags, paper boxes, paper bags, ensuring both convenience and high aesthetics, meeting the market's needs during Tet."

Many beer and beverage companies have changed the appearance of their products, launching products to serve consumer needs with packaging that is full of Spring colors, along with attractive promotional programs. Saigon - Phu Tho Beer Joint Stock Company (Trung Ha Industrial Park, Tam Nong District) specializes in producing canned beer, draft beer, and fresh beer with an output of about 40 million liters/year. In 2024, product consumption activities will be more prosperous, with the fourth quarter alone reaching more than 12 million liters, an increase of about 25% over the same period in 2023. Mr. Bui Van Thieng - Director of the Company said: "The Company is actively expanding the consumption market, strengthening connections with businesses, and boosting consumption during Tet. The Company's products are currently being sold in many channels to serve consumers such as at product introduction stores, retail stores in the regions, supermarket channels, and distributors and agents".

For retailers, the end of the year to Tet is an opportunity to promote promotions to stimulate shopping. Many supermarkets increase human resources, service capacity, and extend opening hours to better serve consumers. The Aloha supermarket system with 8 supermarkets in the province has developed a plan to increase Tet stockpiles by about 20-30% compared to normal levels, especially for essential goods. Ms. Nguyen Thi Thu Phuong - Head of Aloha supermarket in Phu Tho town said: "Since the end of December 2024, the supermarket has expanded the display area of ​​Tet products to create the most favorable conditions for customers to visit. Tet is considered the peak shopping season, so the supermarket prepares abundant sources of goods, diverse products, stable prices, and many attractive promotions, bringing the best experience to customers".

Businesses from manufacturing to retailing are making efforts during Tet to increase revenue, affirm their brands and bring consumers the best quality products. With careful preparation, product diversification and service innovation, businesses and production facilities contribute to bringing a full, meaningful and complete Tet to every family.

Nguyen Hue

Source: https://baophutho.vn/doanh-nghiep-nam-bat-co-hoi-kinh-doanh-dip-tet-227023.htm