Recently, in Khe Sanh town, Huong Hoa district, the Provincial Center for Investment, Trade and Tourism Promotion has just organized a workshop to consult the community on the project to research and develop tourism products associated with coffee experiences in Quang Tri and announced the Khe Sanh coffee tour tourism product. The model is considered a new direction with great potential for development to become an OCOP tourism product of the province.
Specialty coffee products from the “Khe Sanh coffee tour” discovery journey - Photo: LA
Lots of growth potential
Huong Hoa district has diverse natural conditions, temperate climate, beautiful landscapes, the cultural identity of Van Kieu and Pa Ko ethnic groups is being preserved and conserved along with a rich system of historical revolutionary relics of great value, which are important conditions for developing various types of tourism. In particular, Huong Hoa is considered the "coffee capital" of Quang Tri province with an area of over 3,700 hectares, mainly high-quality Arabica coffee varieties.
Deputy Director of the Provincial Center for Investment, Trade and Tourism Promotion Tran Phi Tuong informed that in order to build a tourism product that is systematically associated with coffee experiences, with research and development orientation, in-depth and sustainably exploiting agricultural and cultural values, the Provincial Center for Investment, Trade and Tourism Promotion has coordinated with tourism experts from Hue University of Tourism to research, survey and develop a research project to develop tourism products associated with coffee experiences in Quang Tri and the tourism product "Khe Sanh coffee tour".
Accordingly, the project has designed suitable tour programs, highlighting the unique and attractive features of coffee tourism products; proposed solutions to develop coffee experience tourism programs, Khe Sanh coffee tour to put into operation in the coming time.
Thereby creating a unique tourism product of Huong Hoa as well as Quang Tri province, contributing to promoting the province's tourism economy in the direction of "key economic sector", while helping to create jobs and increase income for local people; promote and introduce Khe Sanh coffee specialties to consumers, helping to preserve and sustainably exploit local cultural values. On that basis, support businesses, cooperatives, tourism activities, agricultural production and farming households in the province to develop rural tourism in the direction of the new rural construction program.
Chairman of the Board of Directors of the Vietnam Agricultural Tourism Cooperative - Khe Sanh Tran Thai Thien, the unit directly implementing the Khe Sanh coffee tour, said that the mission of this tour is to increase the value of coffee products, enhance the position of coffee growers in Khe Sanh. Make the Khe Sanh coffee tour an OCOP tourism product of the province. To realize this goal, Mr. Thien proposed to regularly organize festivals related to the locality such as the Khe Sanh coffee festival, the maple forest festival in Rao Quan lake. Coordinate with businesses to create a close-knit tourism chain. Bring business coffee into exploitation to create a connection between the local government and businesses.
To become an OCOP tourism product
According to the Director of the Rural Development Department Hoang Minh Tri, in order for the Khe Sanh coffee tour to become an OCOP product, it is necessary to first determine whether the main tourism product is coffee experience tourism or rural tourism associated with coffee experience. From there, calculate and select destinations related to coffee and other suitable tourist destinations, creating attractiveness and attracting tourists, avoiding duplication, no difference in destinations, causing boredom for tourists.
The tour is designed so that visitors can not only experience and enjoy coffee products but also experience the life of coffee growers, from production, harvesting, preliminary processing, processing, and brewing. From there, organic coffee gardens and specialty coffee are selected; coffee preliminary processing and processing facilities ensure quality standards; and stories about Khe Sanh coffee products are attached to help visitors not only experience but also understand more about the birth, formation and development, cultural values, history and people here.
Regarding the time of organizing tours, priority should be given to choosing and designing tours during the time when coffee flowers and fruits are harvested so that tourists can directly experience the harvesting and preliminary processing process. It is not advisable to organize single tours but it is necessary to research and combine them with traditional cultural festivals of ethnic groups, coffee festivals, and gong cultural art programs of the Van Kieu and Pa Ko people.
In addition, the points in the tour - route of the "Khe Sanh coffee tour" discovery journey are required to be in the land use planning approved by competent authorities. There must be a department for operating, managing services, a department for security and order, and laborers must be arranged appropriately at all stages. Ensure technical infrastructure such as convenient location, electricity, clean water, internet, signs, explanations about tourist destinations, accommodation services, public toilets, food and beverage services, shopping, environmental protection in the tourism community, architecture and environmental landscape. Have the origin of tourism product and service ideas; organize services according to target markets, protect and preserve cultural heritages, nature, biodiversity related to tourism products and services.
According to Mr. Tri, the agricultural sector has also conducted a survey and assessed the current status of 16 rural tourism sites registered to participate in the rural tourism program in the new rural construction. Based on the survey, it was agreed to select 4 tourist sites including: Dfarm high-tech organic agriculture eco-tourism site, Gio An ancient well system community tourism site, Chenh Venh village community tourism site and Ru Linh eco-tourism area to support the construction and recognition of rural tourism products in 2024 and 2025.
Le An
Source: https://baoquangtri.vn/quan-tam-xay-dung-san-pham-du-lich-ocop-189705.htm
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