Exploiting the cultural and landscape potential of the mountainous areas and the northeastern localities of the province, Quang Ninh is gradually forming a series of unique off-season tourism products. Thanks to that, it not only enriches the experience, creates complete tourism products for visitors, but also increases the attractiveness of Quang Ninh tourist destinations.
The seasonality of Quang Ninh tourism is quite clear: Summer is the season of sea tourism with the main target being domestic tourists; autumn and winter have long been defined as the season of international tourists with the trend of choosing sea and island tourism products, resorts combined with health care.
The first 9 months of the year are identified as the peak season for tourism in Quang Ninh. The number of visitors to Quang Ninh during the year is mainly concentrated in this period. The concentration rate of visitors in the 9 months remains high, accounting for over 80% of the number of visitors to Quang Ninh throughout the year. For example, the number of visitors to Quang Ninh in the first 9 months of 2023 reached over 83%; in 2024, this figure was equal to 82% of the annual plan. The remaining months, from October to December, are considered the low season for tourism in Quang Ninh in terms of the number of visitors.
Limiting the seasonality of tourism, developing four-season tourism, and increasing the attraction of visitors in the fall and winter are tasks that Quang Ninh province has been promoting since the Covid-19 pandemic. This is one of the goals to restructure and restore the tourism industry. In order for Quang Ninh to become a "year-round destination, not to be missed", the Provincial Party Committee has The Provincial People's Committee was assigned to direct the completion of the Project "Developing tourism in Quang Ninh province to 2030, with a vision to 2050" with the viewpoint of "Developing tourism towards green and sustainable growth, associated with preserving and promoting traditional cultural values; contributing to maintaining national security and border sovereignty; ensuring social order and safety".
The province orients tourism development space including central area tourism with a focus on Ha Long - Bai Tu Long - Van Don; Southwest tourism space with a focus on Uong Bi City - Yen Tu - Dong Trieu - Quang Yen and Northeast tourism space with a focus on Mong Cai - Tra Co, the main direction of tourism product development is associated with mountain and island ecological resources; border tourism resources and ethnic minority culture.
Based on the orientation of the Project, tourism in the Northeast of Quang Ninh, especially in mountainous districts such as Binh Lieu, Tien Yen, Hai Ha, Dam Ha, has recently had clear improvements. In particular, Binh Lieu, a mountainous border district with the highest proportion of ethnic minorities in the province, is a bright spot. In recent years, the district has formed a series of unique cultural and community tourism products associated with the culture and festivals of the Tay, Dao, San Chi ethnic groups... such as the Golden Season Festival, Hoa So Festival, Soong Co Singing Festival...
Many new cultural values are created on the basis of harmony between traditional and modern culture such as San Chi ethnic women's football or traditional house homestay. A series of unique cultural tourism products helps increase the attraction of tourists to Binh Lieu. The figures show that the number of tourists to this mountainous border district of Quang Ninh has increased steadily over the years. In 2022, the district welcomed 100,000 visitors. In 2023, the number of visitors to Binh Lieu increased to 150,000. With a focus on welcoming visitors mainly in the autumn and winter, Binh Lieu is gradually forming in the Northeast of Quang Ninh a tourist attraction, a potential connection point with Ha Long's sea tourism in the autumn and winter.
Mr. Ha Dong Minh, Director of Anytrail Company Limited, commented: “With unique tourism products such as golden terraced fields, trekking through forests and indigenous homestays, Binh Lieu has created its own tourism products, with the potential to be exploited in the direction of connecting with Ha Long tourism. Accordingly, we can deploy 3-day 2-night or longer itineraries so that when tourists come to Quang Ninh, they can experience both sea tourism and mountain tourism with the culture of ethnic minorities. Traveling from Ha Long to Binh Lieu has been shortened and made more convenient, which is a plus point for the tourism journey connecting the sea with the forest”.
Combining and promoting landscape values with ethnic culture, other eastern localities of the province have also gradually created tourism products to attract visitors to Quang Ninh in the low season, such as: Golden season of Soong Co, Ha Lau fair in Tien Yen; Golden Tea Flower Festival in Ba Che. Hai Ha also shows its efforts to develop tourism associated with tea culture when in 2024, the traditional Tea Flower Festival was upgraded to the district level for the first time.
Based on cultural practices and the unique seasonal changes in landscape, the Northeast region of Quang Ninh has great potential to welcome off-season tourists. Strengthening the connection between localities with many similar cultural strengths such as Binh Lieu - Tien Yen - Dam Ha - Hai Ha will create a unique cultural space that is both large and diverse, attractive enough to invite tourists to Quang Ninh.
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