OpenAI is in the early stages of considering developing a web browser that can integrate ChatGPT, The Information 's sources revealed.

The startup has also approached travel, retail, real estate, and food websites to discuss a search engine that would allow users to interact with websites in a similar way to ChatGPT.

A source who has seen a prototype of the tool says the new product is called NLWeb (or Natural Language Web).

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OpenAI wants to compete with Google in the search and web browser market. Photo: AI Revolution

Developing a web browser and a search engine would be a bold move for OpenAI into two areas that Google has long dominated.

As of August, Google Chrome had about 65% of the global web browser market share, according to analytics firm Statista.

As of January, Google Search holds about 82% of the world's search engine market share.

Search is a vital business for Google, contributing $49.4 billion in the three months to September 30, or more than half of the company's revenue.

Google is also looking to add more AI to its search. Last month, the search giant announced a series of changes to its service, starting with mobile.

A whole new experience that uses AI to organize page layouts, group results into different categories, and bring videos, links to forums, and other widgets to the top of the page.

Multiple sources told The Information that OpenAI’s web browser release is still a long way off. However, this year, the company behind ChatGPT hired two Google Chrome developers, including Ben Goodger, a founding member of the Chrome team.

OpenAI positioned ChatGPT as a search engine rival to Google when it launched ChatGPT search in October. The feature allows chatbots to provide real-time answers to questions like weather and stock market information.

Google’s dominance in search and web browsing is undeniable, but it’s facing serious challenges. This week, the US Justice Department asked a judge to force Google to sell Chrome after the company was found to have an illegal monopoly in the search and advertising markets in August.

Google said it would appeal.

(According to Insider)