Retail consumer giant Masan honored with a series of prestigious awards

According to the financial report for the second quarter of 2023, the three industries that account for 80% of the Company's revenue, including WinCommerce (WCM), Masan Consumer (MCH), and Masan MEATLife (MML), all achieved positive growth. In particular, MML achieved a revenue growth of 68.7% compared to the same period in the second quarter of 2022.

'Ông lớn' tiêu dùng bán lẻ Masan được vinh danh hàng loạt giải thưởng uy tín - Ảnh 1. — Masan Group was honored as “Best Workplace in Asia 2023”

Affirm brand reputation

Recently, Masan Group was honored for the 11th consecutive time in the top 50 best listed companies in Vietnam. This is an annual program organized by Forbes Vietnam , honoring companies with the best business performance in each field, whose shares are being traded on the Ho Chi Minh City Stock Exchange (HSX) and Hanoi Stock Exchange (HNX). In particular, Masan Group (HOSE: MSN) recorded net revenue of VND 76,189 billion in 2022, an increase of 2.6%, compared to VND 74,224 billion in 2021. The group's earnings before interest, taxes, depreciation and amortization (EBITDA) in 2022 reached VND 14,437 billion.

Along with the goal of business development, Masan Group always strives to promote the goal of sustainable development and improve the quality of life for Vietnamese people. On June 30, the Group was honored in both categories: Sustainable Resource Management and Outstanding Risk Management Platform in the Top 50 Sustainable Development Enterprises 2023 Ranking organized by Nhip Cau Dau Tu Magazine. The award aims to honor organizations that have contributed to sustainable development, environmental friendliness and social justice.

'Ông lớn' tiêu dùng bán lẻ Masan được vinh danh hàng loạt giải thưởng uy tín - Ảnh 2. — Masan honored in top 50 best listed companies

For sustainable growth, ESG (Environment - Society - Governance) has become a must for businesses and a trend that many investors and businesses pay attention to. Masan Group is deeply aware of its role and responsibility to the community and society, and is constantly improving its standards of sustainable development. In the field of branded consumer goods, Masan continuously introduces new product innovations that not only meet the most stringent hygiene standards, are fresh and healthy, but also ensure affordable prices.

Accordingly, the retail sector with a system of more than 3,500 supermarkets and WinMart/WinMart+ stores of Masan Group always maintains the rate of Vietnamese goods at 90%, playing a good role in connecting businesses with domestic manufacturers to bring high-quality products, promoting the spirit of Vietnamese people using Vietnamese goods. This supermarket chain joins hands to protect the environment by reducing or replacing single-use plastic materials with environmentally friendly items; offering solutions to encourage the replacement of nylon with 100% biodegradable bags; implementing promotional programs for customers who use reusable bags to form green consumption habits for consumers when shopping.

'Ông lớn' tiêu dùng bán lẻ Masan được vinh danh hàng loạt giải thưởng uy tín - Ảnh 3. — Customers shopping at WinMart supermarket

Leading position in potential retail market

In the first half of 2023, Masan continued its sustainable growth momentum when the group's net revenue reached VND 37,315 billion, up 3.6% compared to VND 36,023 billion in the same period. Strategic initiatives are initially reaping success. The group continues to promote many innovative strategies to create products that meet the needs of domestic consumers as well as export to major markets such as Japan, Korea, the US, Australia, Canada, etc. Thereby helping to improve the group's profitability from business operations in the context of consumers tightening spending.

In addition to business efficiency, sustainable development criteria are always of special interest to institutional investors. Prestigious awards are not only meaningful to businesses but also an important key for consumers to make decisions to choose to use a brand's products and services. This is also a factor that contributes to affirming the brand's reputation in the international capital market.

'Ông lớn' tiêu dùng bán lẻ Masan được vinh danh hàng loạt giải thưởng uy tín - Ảnh 4. — Phuc Long milk tea chain belongs to Masan Group

With its leading scale in the consumer - retail sector, solid corporate governance foundation and sustainable development strategy, Masan has attracted strong interest from global investors. For example, JP Morgan - one of the world's leading financial institutions has just announced its valuation of MSN shares in its latest report, with a target price of VND 102,000/share in 2024. "We believe that MSN is building a strong consumer ecosystem, helping to increase customer market share and the company is positioning itself as one of the outstanding representatives of the Vietnamese consumer industry. We are optimistic about the growth opportunities in the modern retail sector, where MSN has a leading position in the number of points of sale and is continuing to expand its market share," JP Morgan explained this valuation.

The organization also gave a positive outlook for Vietnam's consumer stocks in the next 12 months: "Vietnam represents the most vibrant and remarkable consumer growth story in the Asia region." JP Morgan predicts that Vietnam will soon become one of the highlights of consumer growth in the region. Accordingly, Vietnam's consumer retail market can grow strongly thanks to the fast-growing economy, the expansion of the middle class and increasing urbanization. The formation of a new middle class will help boost the income growth of consumer stocks in the next 5-10 years.

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