New travel trends attract young people

No longer limited to familiar destinations, young tourists today travel with the desire to explore and experience new tourism trends. With a focus on renewing existing products and developing a variety of new tourism products, Thanh Hoa is currently a destination attracting the attention of many young people.

Many new tourism experiences attract young people to Anh Phat Hotels & Resorts tourist complex (Nghi Son town).

Through a survey of customer needs by the Vietravel travel agency - Thanh Hoa branch, it is shown that some types of tourism are attracting the attention of young tourists (surveyed age from 15 - 30 years old), including: island tourism, highland community ecology and outdoor tourism - camping, glamping. This is one of the important bases for Vietravel Thanh Hoa branch and some travel businesses in the province to have a strategy to build suitable products, tours, and routes to attract young tourists.

Director of Vietravel Thanh Hoa branch, Tran Thi Nga said: “In recent years, the demand for exploring new tourism trends of young people has increased. This is a potential customer stream not only for Thanh Hoa tourism but also for the entire tourism industry. First of all, it is necessary to mention the influence through check-in activities and promotion on social networking platforms of young people, which has contributed to creating effects and attracting the attention of the community. Based on the survey of customer needs, we found that Thanh Hoa tourism has many advantages to build a variety of tours and tourist routes to meet the trends of young people today. However, updating new tourism trends of some destinations and tourism service businesses in the province still has many limitations".

Sharing about her travel needs, tourist Le Thi Kim Anh (24 years old, Thanh Hoa City) said: “My friends and I often search for travel destinations on the internet, travel review sites, or destinations following the “footprints” of famous people, of course depending on financial capacity and time. For us, travel now is not simply about exploring a destination with sightseeing and relaxation activities, but each trip is more focused on experiences, self-discovery and finding meaningful life values”.

According to representatives of some travel agencies in the province, for young customers, it is possible to build long-term tours with flexible time. Specifically, about 65 - 70% of young customers want to join tours from 2 days 1 night to 5 days 4 nights. Keeping up with the tourism trend associated with the search for new experiences of young people, in recent years, destinations such as: Bai Dong, Anh Phat Hotels & Resorts (Nghi Son town); Eo Gio (Quang Xuong); Pu Luong (Ba Thuoc); Doi Hich (Ngoc Lac) ... have quickly "updated" a series of tourism trends and movements such as: resort combined with cultural exploration, backpacking, tourism combined with charity, camping, glamping. Thanks to that, the number of young tourists in the past 2 years at these destinations accounts for nearly 70% of the total number of visitors.

Activities to learn about the culture of the Northern countryside at Yen Trung Tourist Village (Yen Dinh) attract young tourists.

Discussing the current tourism trends of young people, Director of Thanh Hoa Provincial Museum, Trinh Dinh Duong said: Most young tourists love to explore in an open space, learn about cultural and historical values ​​that need to be associated with meaningful and interesting experiential and learning activities. Therefore, along with innovation and promoting the application of digital technology, the Provincial Museum in particular, cultural tourism destinations in the province need to continue to innovate products, increase the experiential values ​​in each visit of tourists. Because, along with long-term tourism, day-trip destinations are also of interest to young people, suitable for financial capacity and the need to travel combined with research and study. In particular, experiential activities associated with themes, or experiences playing the role of historical figures... will be a tourism trend combined with learning about culture and history that young people are more interested in. In particular, some tourism programs linking Thanh Hoa with other localities in the country, such as: "Journey through ancient Vietnamese capitals", "Through heritage areas", "Caraval to experience the Ho Chi Minh trail"... need to be promoted to young people more in the coming time.

In addition, as technology is increasingly developing as it is today, the number of young people choosing the trend of independent travel, small group travel or solo travel is becoming more and more popular. Information from travel agencies shows that young customers with stable income, experience and passion for travel mostly find information and book travel services such as transportation, accommodation, food and drink... through technology applications or directly through travel agencies. Therefore, proactively updating trends, investing in building and developing suitable tourism products to attract young people needs to be paid more attention by tourism businesses and destinations in the province in the coming time.

Article and photos: Le Anh

Source: https://baothanhhoa.vn/nhung-xu-huong-du-lich-moi-thu-hut-gioi-tre-243132.htm