Japan: Cherry Blossom Season 2025 Expected to Bring $9 Billion to Economy

This year's cherry blossom season is expected to bring an economic impact of about 1.39 trillion yen ($9 billion) to Japan - the highest in the country's history.

According to a VNA correspondent in Tokyo, the annual report compiled by economist Katsuhiro Miyamoto, Professor Emeritus at Kansai University, showed that the estimated impact increased by 22.2% compared to last year's 1,140 billion yen.

The weak yen continues to attract record numbers of tourists to the “Land of the Rising Sun”, especially during the Hanami season – the cherry blossom viewing festival.

According to the Japan National Tourism Organization, in 2024, Japan welcomed a record of nearly 37 million visitors.

Professor Miyamoto predicts that more than 25% of Hanami participants will be foreign tourists. This will be the highest number of international visitors to the event in Japanese history.

Domestic interest in Hanami this year is also expected to increase, continuing the trend from last year. In 2021, during the COVID-19 pandemic, the economic impact of Hanami was only 181.5 billion yen, with 97.5% of the participants being domestic.

The overall increase in both foreign and domestic tourists going cherry blossom viewing this year will significantly increase revenue from activities such as food, beverage and souvenir sales, as well as travel expenses.

It is estimated that Japanese people spend an average of 7,119 yen per person on Hanami. For comparison, the national economic impact of this year's Hanami season will be about 10 times the 132.8 billion yen economic impact of baseball star Shohei Ohtani last season.

This year's cherry blossom season started five days earlier than last year. It is expected that cherry blossoms will bloom in Tokyo from March 28 and last until mid-April./.

(Vietnam+)

Source: https://www.vietnamplus.vn/nhat-ban-mua-hoa-anh-dao-2025-du-kien-dem-lai-9-ty-usd-cho-nen-kinh-te-post1022905.vnp