Saigon - Dak Lak Beer Factory launches first export batch of Lowen beer

Accordingly, the first batch of beer for export with a capacity of 25 containers (equivalent to nearly half a million liters) will be exported to the Indonesian and Malaysian markets in the first 10 days of April 2025.

Products for export launched by Saigon - Dak Lak Brewery on this occasion include: Lowen Lager Beer, Lowen Special Beer, Lowen Chill Beer and Lowen Premium Beer.

These are products developed entirely by Saigon - Dak Lak Brewery based on the success of the Löwen Silver Beer product line. To meet the requirements of import partners, Saigon - Dak Lak Brewery has independently developed the above products from the selection of raw materials, strict production process to packaging design, brand identity...

The Board of Directors of Saigon - Central Beer Joint Stock Company congratulates the first batch of Lowen beer for export.

The export of the first batch of Lowen Silver Beer not only affirms the quality of Vietnamese beer, but also demonstrates the aspiration of a local brand to reach the world. Before that, Saigon - Dak Lak Brewery had met strict criteria such as ESG (Tool to evaluate and measure the level of implementation of social responsibility, environment and governance of enterprises) and SMETA standards (social responsibility, ethics in business) when processing/exporting some alcoholic beverage products with an output of 1 - 2 million liters/year to the extremely demanding market of Australia.

According to Mr. Huynh Van Dung, General Director of Saigon - Central Beer Joint Stock Company, with its capacity and reputation, Saigon - Dak Lak Beer Factory has always cherished the aspiration to bring its own products and brands - Silver canned beer to the world, affirming its position and competitiveness with major domestic and foreign beer brands. In particular, the initial success of the Löwen Silver Beer brand is not only the pride of Saigon - Dak Lak Beer Factory, but also demonstrates the potential of Vietnamese products.

“Löwen Silver Beer has grown from a typical brand to become the pride of Dak Lak in the international market. This journey is not only a story about a beer brand, but also a testament to the efforts, creativity and aspirations of Vietnamese businesses. The initial successful spread of Löwen Silver Beer has attracted the attention of many foreign importers. After many months of negotiation, selecting customers, and proving production capacity, in addition to Löwen Silver Beer, 4 more lager product lines for export are Lowen Lager, Lowen Special, Lowen Chill and Lowen Premium. This event sets an important milestone and mark in the journey to conquer and affirm the position of Dak Lak's beer quality on the world beer map,” said Mr. Dung.

Delegates learn about the exported batch of Lowen Premium Beer.

Few people expected that, just over a year ago, Löwen Silver was still a fairly new name on the market. However, with its superior quality, distinctive rich flavor and strong support from the local government, the "silver lion" quickly conquered the hearts of consumers in Dak Lak and neighboring provinces.

The success of Löwen Silver Beer opens a new promising chapter and is a great motivation for Saigon - Dak Lak Brewery to continue investing in quality, building the next product brand, confidently conquering more demanding markets in the future. Thereby, making more positive contributions to the local socio-economic development.

Source: https://baodaklak.vn/kinh-te/202503/nha-may-bia-sai-gon-dak-lak-ra-mat-lo-bia-lowen-xuat-khau-dau-tien-0d115c0/